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Does marketing of your career coaching business scare you more than anything else you can think of? Do you try to avoid marketing at all costs? Does marketing make you uncomfortable? What do you think of when you hear the word "marketing"?
Marketing is the process of promoting your career coaching business, your products and your services. If you are good at marketing your career coaching business, you have many customers, make a healthy profit, and have a successful business.
Marketing can bring great results to a career coach, but many career coaches are afraid of the marketing process. Many clients have told me that the word "marketing" brings up negative images, the prevalent one being that of a sleazy used car salesman who hassles everyone in sight to get a sale. Many career coaches equate marketing with being just like the used car salesman, so they would do almost anything to avoid marketing.
It does not have to be like this, though. Marketing does not have to be sleazy or uncomfortable. While you do have to get outside of your comfort zone to promote yourself and be successful, you can use methods that resonate with you and your career coaching business.
There are many online marketing methods that help you draw your coaching clients to your web site. Instead of being like a used car salesman and trying to pounce on anything that moves to sell your career coaching services and products, you should create an online marketing strategy that draws your target customers to your web site. Your task is to draw people who are already interested in what you have to offer even before they come to your web site. It is much easier to sell to people who already want and need your products.
People who want to buy your products use search engines to find them. You can use search engine optimization to bring these people to your web site. Over 70% of Internet users use search engines to find coaching products and services they want to buy. Your target customers are already searching for your products and services, so make it easy for them to find your web site.
Apply search engine optimization to your web site by finding profitable keywords and using them on your web site. Profitable keywords are the ones that your potential customers are using in search engines. Once you have determined which keywords you should use, include them in the title tag, and the keywords and description meta tags. You should also use the keywords in your web site copy.
Marketing of your career coaching business is not about being a sleazy used car salesman - it is about drawing in your target customers who are already interested in your career coaching products an services. In the next newsletter issues we will talk about other methods of drawing your target customers to your web site.
- Do Search Engines Hate Your Web Site?
- Holistic Search Engine Optimization