How To Use Article Marketing To Get More Web Site Traffic To Your Coaching Web Site

Over 70% of the Internet users use search engines to locate coaching products and services. This means that over 70% of your coaching clients and customers use search engines to locate YOUR products and services. Many of my clients have found me using search engines.

So if your coaching web site does not show up on search engines, you are missing out on a lot of valuable exposure.

So how do you get your coaching web site to show up in search engines? This is a two-step process:

Step 1. Optimize your coaching web site for search engines.

Step 2. Get links to your coaching web site from other web sites.

Many search engines put emphasis on links to your coaching web site. Search engines assume that your web site has useful information if many other web sites link to yours. This results in better search engine rankings for your coaching site.

Why do search engines place an emphasis on links to your coaching web site when determining your search engine rankings? Since other web site owners are responsible for linking to your coaching web site, it is more difficult for you to manipulate these links. Unless you provide other incentives to do so, no one will link to your web site if they don't think that your web site provides useful information. Even if you contact people and request to exchange links, many people would ignore your request. Getting links to your web site from quality web sites takes a lot of time, effort and hard work.

Easier Way To Get Links To Your Web Site

But there is a much easier way of getting links to your web site. It is called article marketing. In fact, people will ask whether they can link to you. I get article re-printing requests almost every day. Every time someone re-prints my article, they also include a link back to my web site.

Writing articles is a viral way to generate links to your web site. To take full advantage of the viral nature of article marketing, submit your articles to many article directories. Once your articles are listed in the directories, web site and blog publishers will pick them up from the directories and publish them. There is no additional effort required on your part. No more begging others to exchange links with you and no more waiting for web sites to link to you. Once you start writing articles on a regular basis, you will get hundreds of people linking to you.

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