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What is life coaches' biggest business asset? Many coaches are not sure. Some say it is their knowledge and expertise. Others say that it is their coaching web site, the services they provide or the products that they sell. While all of these are important, your biggest business asset is the list of people who are willing to hear from you on a regular basis -- your newsletter subscribers.
Many of your web site visitors will not buy anything from you the first time they come to your coaching web site. However, if they subscribe to your newsletter, you will be able to keep in touch with them by sending them your newsletter on a regular basis. As they read your newsletter and get to know you, they will become more likely to purchase your products and services. Your coaching newsletter is your best long-term strategy in getting more one-on-one clients and products sales.
There are many ways to use your newsletter to promote your coaching business and get more coaching clients. Here is how:
Send out a regular newsletter with tips, articles and ideas that will help your target market. By sharing your knowledge with your newsletter subscribers on a regular basis, you promote your reputation as an expert.
Your newsletter subscribers will not know about your products and services unless you mention them in the newsletter. Make sure that your newsletter contains links to your coaching web site, as well as information about your products and services. Create a balance between posting useful tips and information and information about your products and services.
Ask your newsletter subscribers to answer a few questions or conduct a subscriber survey from time to time. Doing this will help you keep your finger on the pulse of your target market, so that you know what kind of issues your target market experiences, and what kind of subjects your target market wants to hear more about. Use this knowledge to create new products and services for your coaching business.
It is always useful to get feedback about your new products, before you make them available to the world. Offer your newsletter subscribers a new product at a discount, if they agree to share their feedback with you. This is a win-win situation for you and your subscribers -- they get your product at a special price, and you get to hear their feedback.
As you can see, you can get a ton of value out of your newsletter. You can use it to promote your expertise, sell your products and services, get feedback from your target market and test your new products. However, in order to get these results, you need to have many newsletter subscribers. The more subscribers you have, the more value you can get out of your newsletter. Make sure to spend time every single day to add more newsletter subscribers to your newsletter.