|
|
You just finished writing a new article that your target customers will love. Your introduction is strong, and keeps the readers wanting to read more, you provide a lot of useful tips in the article, and you end with an encouragement for the readers to use your tips in their life or business. All in all, a great article.
Is your work done? Not at all. You still haven't written a very important part for your article - the resource box. A resource box is what comes right after the article, the 2-4 sentences that include your bio and a link back to your business web site.
The article's resource box is your only chance to convert the article reader into a lead for your business. This is why it is extremely important to make your resource box as effective as possible. Here is what you should include in your resource box:
The first sentence in your resource box should introduce you to the reader. After all, your readers can't do business with someone they don't know.
Your article resource box is a great place to offer your readers a free e-course, newsletter or special report, to get them further exposed to your expertise.
Use phrases such as "subscribe to the newsletter", "register for e-course", to get the readers to look at more of your resources.
Over to you - let's take action! Take a look at your own article resource box, and see how you can make it more appealing to your article readers. Remember, the more compelling the resource box is, the more leads you will gain for your business.
- How To Use Article Marketing To Get Clients
- Five Steps For Successful Article Marketing For Coaches
- How To Get Results With Your Articles