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You write articles because you want to get more newsletter subscribers, more visitors to your web site and more sales. The best way to accomplish this is by creating an effective Resource Box that will make your article readers excited about your products or services.
A Resource Box (or Author Box) is a paragraph that comes right after the article. It introduces the author to the article readers and contains link(s) to the author's web site. You only have a few seconds to grab the readers' attention and get them to click on the link in your Resource Box.
Here is how to create an effective resource box that will get article readers to click over to your web site:
A gift could be a mini-course, a special report, an audio download, etc.
People get bored easily, so don't use your resource box to mention the awards you have received in the last 5 years or the names of your top 25 clients. Instead, concentrate on what the article reader wants to know about. They want to hear about your qualifications, and they want to know what's in it for them. How can they check out your web site? Can they get a gift from you?
Sometimes I see Resource Boxes that list links to 10 different web sites that the article author owns. Doing this confuses your article readers. They can't decide which link to click on, so they end up choosing to not click at all.
Instead of listing 10 different web sites, link to just one. This will focus your readers' attention.
The Resource Box is a natural extension of your article, and it should continue the article's theme. An article on business blogging should not offer a product on search engine optimization in the Resource Box. The offer in the Resource Box should match the content of the article. It could be on something more general then blogging (online marketing, for example), but not on something entirely different.
Don't link to the main page of your web site, as no one will spend the time to actually find the product. Instead, link directly to the product you are promoting in the Resource Box to make it easy for article readers to get to it.
When writing and publishing articles, remember to create an effective Resource Box. This will help you get more newsletter subscribers, attract more visitors to your web site and generate more online sales.
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