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Do you want to get more web site sales?
Web site owners usually think that to get more sales, they have to get more traffic. Not always; many times you can increase your web site sales by converting more of your existing web site visitors into customers.
When you concentrate on converting more of your current web site visitors into customers, you save yourself time and money. You save time by not having to create new marketing campaigns to drive new visitors to your web site, and you save money by not having to pay for these new campaigns.
So how do you get more of your current web site visitors to buy? Here are three principles for turning web site visitors into customers:
- Visitors who come to your web site have to be your target customers. If you coach accountants on starting a successful accounting business, and your web site visitors are doctors, you will not get any takers.
The more targeted your web site visitors are, the more products you will be able to sell. Let's take the example above one step further. If your web site visitors are not just accountants, but accountants interested in starting their own business, you are going to get even better sales, because the traffic is specifically targeted for your business.
- Your target customers have to find exactly what they came for on your web site. Many online business owners don't give their potential customers exactly what these customers are seeking, when they come to the business owners' web sites. What happens when the customers don't find exactly what they need on a web site? They move on to the next site.
- Make it simple. Your web site visitors come to your web site with a specific need in mind - they would like to buy a product, subscribe to the newsletter, etc. Make it simple for your customers to achieve their goal - when you make the buying process simple, more of your visitors will actually make a purchase.
You may already be getting quite a few good, targeted visitors to your web site. Now make it simple for them to find your products and buy from you, and watch your profits soar!
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