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Many business owners know that teaching teleseminars brings a lot of rewards to them and to their business. Their teleseminars help them promote their expertise, attract more paying clients to their business and help them differentiate themselves from others in their field.
However, many business owners treat their teleseminar as a one-time event -- once they get paid for the teleseminar and teach it, they don't use to generate any more profits. What many business owners don't realize is that they can turn their teleseminar into new information products that can generate profits over and over again.
Here is how you can create an information product empire from your teleseminars:
- Record every teleseminar you teach. Now your teleseminar recording is a brand new product that can be used in a variety of ways. First of all, you can sell the audio recording itself on your web site.
- Put the audio recording of the teleseminar on a CD and create a whole new product, a CD that you can also sell on your web site.
- Use the audio recording as a bonus that you give away when someone buys your more expensive products. Doing this provides additional value to people who decide to buy your expensive products, which is good for both you and your customers.
- Use the recording as educational material for your one-on-one clients. When you need to teach your one-on-one clients the same information that you shared during the teleseminar, share the audio recording with them. This will help them learn, and you will be providing additional value with your services.
- Turn the information on the audio recording plus the information in your teleseminar notes into a special report. To do that, create an outline for the report, and use the information you shared during the teleseminar to write it.
- Turn your special report into an e-book. Expand on the information in the special report and create an e-book that you can sell on your web site.
- Promote your other products with your recording and special report. Your teleseminar or audio recording is not the end product. It is an intermediate product in your marketing funnel. You should include information about your other products and services, as well as links to your web site and other resources in your teleseminar workbook and with your audio recording.
That way, if the people listening to the audio recording or attending your teleseminar want to learn more about you and your other products and services, they will be able to do so.
This article lists seven different ways for you to re-use your teleseminar and create new products out of it. Use this information to create an information product empire out of your teleseminars.
- What Do Your Clients Want? Different Formats!
- How To Teach Profitable Teleseminars
- What To Do If No One Comes To Your Teleseminars?