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One way to market your business online is to create marketing and promotional ventures with other business owners. There are several techniques for doing this, but the main idea is to achieve win-win situations by cross-promoting each other's products. For example, a web site owner may promote a "How to Start an Online Business" CD by a business coach through the coach's affiliate program. The web site owner receives a commission for every CD he sells.
This is an example of a joint marketing venture between the web site owner and the business coach. The business coach gets his CD promoted by the web site owner, and pays the web site owner commissions on every sale. This is a classical win-win situation for both parties involved. Remember that a crucial element of joint marketing is that it should be mutually beneficial for both parties. This will create a self-sustaining marketing relationship that will continue for many years to come.
So, how can you create win-win situations with other business owners? Here are three ideas to get you started:
Many times when a client asks me how to sell more products, I recommend setting up an affiliate program. An affiliate program is a cornerstone to a good online marketing campaign. It will help you reward those who refer buyers to your web site.
Are there people whose products you can recommend to your own web site visitors and blog readers? Take the time to check whether they have an affiliate program to help you earn commissions while recommending genuinely good products.
If you enjoyed a book you recently read, improved your bottom line by using techniques described in teleseminar, or gleaned many useful tips from an e-book, share your recommendation with the world and make money at the same time.
Have you been writing interesting and insightful articles? You can can additional exposure by exchanging articles with another blogger. Offer to host the blogger's article on your blog and vice versa.
For the article exchange technique to be effective, your blogs need to have similar target audience. This will ensure that there is a high probability that your partner's blog readers will be interested in what you have to say, and vice versa. Voila, you have both gained some new blog readers.
Make a note in your marketing plan to look into promotional opportunities with other online business owners. You will be glad you did. Online networking is an excellent way to find promotional opportunities.
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