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Many coaches, consultants, virtual assistants, solopreneurs and online business owners only offer two different items to their clients. One is a free subscription to their newsletter where they share tips, articles and business news with their subscribers. The other item is one-on-one coaching or consulting service offered at the regular hourly rates.
If you only offer a free newsletter and a one-on-one service to your clients, you are losing customers. Some people simply can't afford your one-on-one services at this time, while others may want to get exposed to your expertise at a cheaper rate, before trying your more expensive services.
So, how can you reach the people who are not ready for the one-on-one service, but are still interested in your expertise? You do that by creating products that you can sell in addition to the services that you already offer. Here are several different products you can create for your business:
As a professional who works with people in your target market, you already know what they are interested in. You know what problems they want to solve, and since you are the expert, you know how to solve these problems.
Turn this information into a marketable digital product by publishing and selling it. Depending on the topic and the information, you can create digital products of various lengths.
Audio products can be delivered through two different channels. They can be instantly downloaded from your web site in a popular audio format (MP3, Wave, etc.), or you can burn them onto a CD and physically ship the product to the customer.
Teaching classes over the phone is an excellent way to demonstrate your expertise to many people at once and to offer your coaching or consulting sessions at a lower price point.
Teleclasses are a great example of repackaging your knowledge and selling it over and over again. Material taught and discussed during teleclasses can be reused to create special reports, e-books and audio products.
Start a list of products that you can create for your business. These products will help you reach a wider audience, increase your revenue and promote your expertise. Your products are also a vehicle for landing speaking engagements, cross-promotional opportunities and press spotlights, which in turn results in additional promotion to your business.
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