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Can your potential clients find your web site in search engines? Do they come to your web site from search engines, subscribe to your newsletter and contact you about your services on a regular basis? If you answered NO to this question, you are losing clients every single day.
Even worse, you are losing targeted clients who are ready to buy. Many people search for a product or service in search engines when they are on the verge of buying. They are looking for a product with a credit card in their hand, which means that if they find a product that they need, they will buy it on the spot. If you are not getting these buyers to your web site, someone else is, and you are losing an opportunity to make a sale.
When I just started marketing online in the late 90's, I had no idea that search engines were a gold mine for finding potential customers. As I launched my first web site, I noticed that my traffic was increasing, but I didn't know why. I started watching my web site statistics, and found out that search engines were sending me traffic on certain keywords.
As I kept watching and researching my statistics, I saw that some keywords were totally worthless for me (I called them irrelevant keywords, or keywords that were not related to anything I sold), as they did not reflect what my web site was about. However, other keywords were a perfect match - they were exactly for the products I was selling and they produced sales for me. I called them targeted keywords.
At that point I was hooked. I wanted to learn how to increase visitor traffic that resulted in sales. These visitors used targeted keywords to find my web site. I read everything about search engine optimization that I could find, and then I started experimenting on my own. I would make changes on my web site, wait until search engines picked up these changes, and then watch my web site traffic pattern changes. I noticed that some changes didn't make any difference, while other changes made my traffic skyrocket.
Based on what I learned at that time, I started doing search engine optimization for my clients. Now that I knew which information and changes were needed to bring in the most traffic, I was able to help my clients get more traffic fast.
Here are four success steps to take to start bringing in more traffic to your web site:
- Find targeted keywords for your web site. Targeted keywords are the ones that are relevant to products and services you offer on your web site. These are the keywords that your potential customers are using when they are looking for products that you are selling.
- Use targeted keywords to optimize your title tag, as well as the meta tags. Also, use these keywords to optimize your web site copy. It is very important that your copy reflects the targeted keywords you found for your web site.
- Create a navigation system for your web site that connects all of your web pages together. It is very important that you are able to reach any page from your web site from any other page. This helps search engines index your entire site.
- Develop external links to your web site. Many search engines give your web site a better ranking when they see other web sites linking to yours. Start working on getting other web sites to link to your web site. This will help you with your long term SEO goals.
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