|
|
Many business owners are not sure where to start to promote their business online. What are the first few things they need to implement to begin effectively promoting their business online?
Here are the first three must-haves for successful online business promotion.
- Professional Web Site, Including Your Own Domain Name and Web Hosting. With domains now available for less then $8/year, and hosting available at under $10/month, there is absolutely no excuse not to have your own domain and professional hosting. Your own business domain makes your business web site address memorable and brandable.
It is also crucial for any serious business owner to have a professionally designed business web site. Your web site is your online place of business and you only have a few seconds to make a positive impression on potential customers. If they like your web site, they will continue browsing it, learning about your business, products and services. However, if your web site does not look professional, your web site visitors will leave it, and you will lose the chance of doing business with them.
- Reliable Lead Generating Techniques and Ability To Keep In Touch With Your Leads. No business can function without having new leads to work with every single day. A good lead for your business is someone who is in your target market, can use your products and services, but is not ready to buy yet. You should have the ability to capture these leads and keep in touch with them on a regular basis.
Many of my clients use their newsletters and blogs to capture and keep in touch with leads. To start generating leads, create a newsletter for your business that is of interest to your target market. Make a commitment to sending it out on a regular basis, and add a reminder to your schedule.
Strive to publish good content in your newsletter. People register for a newsletter to read useful information, not just ads. Make sure you provide interesting and valuable information that your subscribers can use.
- Reliable Sales Generating Techniques. No business can survive unless it is generating sales. You need to have a plan for using online marketing techniques – article marketing, search engine optimization, business blogging and others to generate sales for your business.
If using all of the techniques seems overwhelming in the beginning, start with just one of the techniques. Learn how to use it and start using it to generate sales. Once you master a particular technique, move on to learning about the next technique, but continue using the first one to generate online sales.
Make sure that you have a professional web site, as well as ways to generate leads and sales for your business. Without these three pillars of online marketing, you will not be able to succeed with your business online.
- Are You in Love with a Marketing Technique?
- How To Get More Sales from Existing Web Site Visitors