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Are you making mistakes on your coaching business web site? A web site mistake can be very costly.
A web site mistake can make a difference between getting 2 newsletter subscribers and getting 50 newsletter subscribers.
A web site mistake can make a difference between getting a life coaching client and not getting a life coaching client.
We have looked at hundreds of coaches and other online busines owners web sites. Many of these coaches and online business owners are making exactly the same mistakes on their web sites and are losing newsletter subscribers and coaching clients as a result. Want to know what those mistakes are? Read this article to learn what those mistakes are, and how to correct them.
Here are the most common web site mistakes that coaches and other online business owners make:
Quite a few web sites that belong to online business owners are very confusing. It is difficult to figure out how to request more information, how to find out more about the web site owner, and how to get additional information about coaching products and services offered on the web site. If you want to gain more coaching clients from your web site, make sure that your web site is easy to use and navigate.
Sometimes a web site looks good, but nothing on the web site is compelling enough for me to stop, learn more about the products and services offered or subscribe to the newsletter.
Give your visitors a real reason to stop and read your web site and subscribe to your newsletter. Offer a free special report, or some other product to your newsletter subscribers as a gift; this will give them a compelling reason to subscribe to your newsletter.
While your professional vocabulary is second nature to you, your potential clients do not understand it. Make sure that your web site copy is written in plain English, so that everyone can understand it. When your web site visitors understand what you have written on your web site, they are much more likely to hire you.
Not everyone who comes to your web site is going to be in need of your services immediately. You need to be able to keep in touch with people who come to your web site, but are not ready to hire you yet.
A newsletter is a great tool to keep in touch with your web site visitors, share information with them and educate them about your products and services. Make sure that you have a newsletter subscription form on every page of your web site, and that you offer a compelling reason for your web site visitors to subscribe to it.
Take a look at your web site now, and make sure that you are not making the above mistakes. And if you are, correct them immediately. Making these mistakes is costing your clients.
- Your Web Site Is Losing You Clients (And How To Stop That)
- How To Make Your Web Site Visitors Buy
- Three Steps to Having a Professional Web Site for Your Coaching Business