2-Step Plan To Get More Service Clients

If a service you are offering is expensive, it is not an impulsive purchase for your clients. When you are selling your services you need to convince potential clients that they really need what you have to offer. The best way to do that is by building a relationship with them.

People buy from people they know, like and trust. You will have more opportunities to convert potential clients into actual clients the more potential clients you have who know, like and trust you.

But even when your potential clients know, like and trust you, not all of them are going to become your one-on-one clients. In fact, a very small portion of people who know, like and trust you will become your one-on-one clients. Some of them are not ready yet, others can't afford it, and others are just not in the market for your services yet.

The secret to getting more service clients is in this two-step plan:

Step 1: Get more people in your target market into your circle of influence, so that they can get to know you, like you and trust you

This is the first step that helps you turn strangers into potential clients. You can do that by getting more newsletter subscribers.

Step 2: Turn some of these people into clients.

Since few people who know, like and trust you will turn into one-on-one clients, you need to bring hundreds of people into your circle of influence on a regular basis. This way there will always be a stream of people who are interested in what you have to offer.

But how can you keep in touch with hundreds (and even thousands) of people on a regular basis? You can't call each one of them on the phone or send each one of them a personal e-mail -- it will take up way too much of your time. Instead, you should keep in touch with them and build a relationship with them through your list.

Here is how:

- Keep in touch with hundreds or even thousands of people by writing just one message. Your newsletter software will deliver your message to hundreds or thousands of subscribers.

- Build a relationship with your subscribers by sharing tips and ideas on the topics they are very interested in. This is extremely important -- if your subscribers are not interested in what you write about, they will leave your newsletter.

- Turn your subscribers into buyers by effectively structuring your newsletter to include your offerings and special deals.

Learn More About Newsletter Publishing

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