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Many coaches, consultants and other service business owners spend a lot of time and effort on writing their articles. They create a nice introduction, include interesting content, and tie everything in the article together with a great conclusion. Once they have created the content, they think that their great article is done and start submitting it to article directories.
As they start submitting their article, they realize that article directories require them to create an Article Resource Box that provides information about them and their business. Since they are already going through the article submission process, they spend just a few minutes and create Article Resource Box that does not work for their article.
The truth is that the Article Resource Box is the most important part of your article. Your Article Resource Box is a paragraph that appears immediately after your article. It introduces you to your article reader and contains link(s) to your web site. This is your one chance to let the reader know about who you are and what you do and to turn the article reader into a lead for your business. You only have a few seconds to grab your readers' attention and get them to click on the link in your Article Resource Box and come to your web site.
Creating ineffective Article Resource Boxes is one of the biggest mistakes that I see coaches, consultants, virtual assistants and other online business owners make. Remember, if your Article Resource Box is not effective, your article reader will go on to the next article and you lose a lead or a client.
I have seen my clients tripling and quadrupling the response they receiving from a single article when they improved their Article Resource Box. Now imagine having just 10 articles, each one of them with an effective Article Resource Box. Just that will help you get many more leads for your business!
Here is how to make your Article Resource Box more effective:
People get bored easily, so don't use your resource box to mention all of your qualifications or all the awards you have received since middle school.
Instead, concentrate on what the article readers really want to know about. They want to know what's in it for them.
Sometimes I see business owners' Resource Boxes that list links to 15 different web sites that they run. Doing this confuses your article readers. They can't decide which link to click on, so they end up choosing to not click at all.
Instead, focus your readers' attention on just one or two links.
The Article Resource Boxes that get most response from the readers are the ones that offer something to the reader. Use your Resource Box to inspire your reader to take action in exchange for a gift.
Spend some time on creating an effective Resource Box. Doing this will help you get more web site traffic and clients from the article.
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