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Word of mouth marketing (also known as buzz marketing) is very important for any business. Word of mouth marketing occurs when your clients recommend your products and services to other people in your target market.
When many people recommend your products and services, there is buzz about your business and you get more clients as a result. Imagine your clients recommending you to people they know, and those people recommending you to the people they know, etc. With buzz, your products and services get exposed to many people who would have never heard about you otherwise.
Word of mouth marketing is extremely powerful, since everyone likes to feel that they have an inside source who gives them recommendations. When happy clients recommend your services to their friends and colleagues, the friends and colleagues are much more likely to become your clients because you have been recommended by someone they trust. The more people you can have to recommend you, the more clients you are going to get.
Word of mouth marketing is extremely important for service professionals in particular. This is because their services are a high-ticket item and not an impulse purchase. When a potential client is looking to engage someone's services, they will not engage the services of the first service provider they see. Rather, they are going to ask for recommendations of potential service providers from the people they know and trust, their family, their friends, their colleagues and their networking partners. Since they trust these people, their recommendations are going to have more weight than an advertisement for similar services that they see online.
So how do you use buzz marketing to promote your business, your products and services? You do that by creating a community around your knowledge and expertise, and inviting your target market to join you at that community. As more people join you at the community, more people find out about your expertise and, in turn, tell more people about you.
The best way to create a community around your expertise, help many people and create a brand new income stream for your business is by creating a Membership Web Site. A membership web site is a special web site where members need to enter their id and a password to gain access. Members pay a monthly fee to be able to access the information on the web site.
Inside the membership web site you will be able to communicate with your members, offer them lessons and information and answer their questions. Inside the web site you are able to teach and guide members with your knowledge and expertise. Members of your web site are also able to provide feedback to each other, learn together and build a true community.
Running a community further establishes your reputation as an expert and provides additional buzz for you and your business. In addition, since the fee to participate in your membership web site is much lower than your service fee, many people who can't afford your one-on-one services will be able to join your community, thus exposing your expertise to even more people.
Start a community around your expertise! Doing this will help you generate more buzz for your business and get more clients.
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