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Is your business goal for this year to get more billable hours and get more one-on-one service clients? Do you want to stop chasing after clients and finally be able to have your perfect clients coming to you every single day?
Many of my one-on-one clients have bought my e-books and attended my teleseminars before hiring me as their business coach. To me, this is the best way to get clients - once they have sampled your products, they are more aware of who you are and how you work.
Your style and approach resonate with your clients if they decide to hire you after using your products. These are your perfect customers - not only are they in your target market, but your approach matches their expectations. Here is how to use your products to get perfect one-on-one clients:
- Make sure that your products are branded. Every time your clients use your products - listen to your audio recordings, attend your teleseminars or read your e-books - you want them to be exposed to your brand.
Make sure that your products contain information about you and your business. You should always introduce yourself during your teleseminars and on your audio recording - let the listeners know who you are and how to get in touch with you.
You have even more freedom in branding your e-books. Make sure that you use your logo and information about your company in your e-book.
- What's next? The best time to let your customers know about your one-on-one services is when they finish reading your e-book or listening to your audio recording. Make sure to include information about your one-on-one services at the end of your products - if your customers enjoyed your products, they will be sure to review information about your services.
- Keep in touch with people who buy your products using your newsletter. Not everyone is going to hire you for one-on-one services immediately, but some will want to hire you at a later date. When you publish a regular newsletter that you send to your customers, you keep your contact information in front of them. Then, when they are ready to hire you, they have your contact information at their fingertips.
One of the most effective techniques to get more one-on-one clients is by creating products that will turn your product buyers into one-on-one customers. Use your products to get more one-on-one clients for your business.
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