Online Marketing For Coaches: How To Market Your Coaching Business: Part 3: Products And Services To Offer To Your Coaching Clients

Many times when a coach starts a coaching business, all that the coach offers to the potential clients is coaching services. The coach offers either coaching that on a monthly basis, or the coach offers different coaching packages to people in the target market. Both of these options are coaching services.

In addition to your coaching services you should also offer information products. Offering information products is great for many different reasons. For example, since your information products are cheaper than your services, this is going to be a great option to offer to people who need your help, but cannot afford your services.

What kind of information products can you offer to people in your target market? There are many different information products that you can offer:

• Ebooks. Digital Products, such as special reports and ebook. Special reports are usually shorter products, they are about 5-20 pages. Ebooks rend to run longer, there are ebooks anywhere from 20 and 300 pages.


• Audio Products are voice recordings of one or more people. There are many options available to you to create audio products. You can create an audio product simply by recording yourself, or by recording a class, a lecture, or a workshop.


• Teleclasses And Teleseminars. Teaching classes over the phone is an excellent way to demonstrate your expertise to many people at once and to offer your coaching or consulting sessions at a lower price point.
• Membership Web Sites. Membership web sites, blogs and forums are becoming very popular among coaches and online business owners. Many coaches and business owners are repackaging their knowledge, information and expertise and selling it through membership web sites.

There are lots of other information products, including Home Study Guides, books, and many more. The key to creating effective information products is creating information products that your target market wants. Do your research, find out what people in your target market want to learn about, and create a product on that topic.

Online Marketing Tutorial

Part 1: Why Should Coaches Use Online Marketing To Promote Their Coaching Business?

Part 2: How To Find The Target Market For Your Coaching Business

Part 3: Products And Services To Offer To Your Coaching Clients

Part 4: How To Market Your Coaching Website

Part 5: Strategies For Promoting Your Coaching Business