How do you promote your coaching business online?
You do that by using effective online marketing techniques that drive web traffic to your coaching web site. Once you have your potential coaching clients come to your web site, you can invite them to subscribe to your coaching newsletter, and keep communicating with them, to let them know about your products and services.
What online marketing strategies should you use for marketing your coaching business? Here are four strategies to use:
- Start A Newsletter. When your potential coaching clients come to your web site, you should invite them to subscribe to your newsletter. If your potential coaching clients leave your web site without subscribing to your newsletter, they will not remember anything about your coaching business.
On the other hand, if your potential coaching clients subscribe to your newsletter, you will be able to keep in touch with them, let them know about your coaching services, upcoming teleseminars and new information products.
- Write Articles And Submit Articles To Article Directories. Writing articles is a great way to attract traffic to your coaching web site. When you use article marketing, you write articles on topics that are of interest to people in your target market, and submit those articles to article directories.
The great thing about submitting your articles is that when you submit your articles online, you also include the Author Box with them. The Author Box, or it can also be called Resource Box, is one paragraph about you, the author of the article. You can use this Resource Box to share information about your web site and invite your article readers to visit your – which is a great way to gain more traffic to your web site.
Writing articles also helps you establish yourself as the authority on your subject matter, as someone who is an expert in their field. So writing articles helps you both position yourself as an expect and attract more traffic to your web site. In addition to all this, you can also share your articles on social networking web sites, thus attracting even more traffic to your web site.
- Get Traffic From Search Engines. Another great way to get more traffic to your coaching web site are search engines. According to some studies search engines direct over 70% of the Internet traffic. When your potential coaching clients are looking for coaching products and services, chances are, they go to a search engine, type in what they are searching for and look at the results.
Imagine how great it would be if what they see as results in the search engines is information about your coaching web site! Then they would go to your coaching web site, take a look and learn about your coaching products and services. And this is possible when you use search engine optimization to improve your web site's position in search engines. You would do that by creating web pages using keywords that your potential clients are interested in.
- Get Traffic With Your Blog. Here is another way to get more traffic -- start a blog. Start a blog for people in your target market, where you discuss topics that are of interest to your potential coaching clients. Make sure to blog on topics that are of interest to people in your target, and use the keywords that people in your target market use, when searching for information.
That way when your potential coaching clients look for information that is of interest to them, they will find your blog, read your blog, and learn more about your coaching services and products.
Part 1: Why Should Coaches Use Online Marketing To Promote Their Coaching Business?
Part 2: How To Find The Target Market For Your Coaching Business
Part 3: Products And Services To Offer To Your Coaching Clients
Part 4: How To Market Your Coaching Website
Part 5: Strategies For Promoting Your Coaching Business