Defining the right target market for is very important for your coaching business. Simply put, if you do not know who your target market is, you can't create effective products, you can't create effective services and you can't market your coaching business effectively.
This is because your coaching products, your coaching services, your coaching web site and your overall marketing strategy will depend on who your target market is.
What exactly is a target market for your coaching business? A target market for your coaching business consists of people who need, want and can afford your products and services.
Remember, all three have to hold – the people you want to work with have to need, want and be able to afford what you offer. Many coaches make a mistake by using two out of three – they find people who need and want, but can’t afford their products and services, or they market to people who don’t necessarily want what they offer, even though they need it and can afford it.
Another consideration to look into when looking for a target market for your coaching business, are the people with whom you like to work. Look at your past clients and see which the type clients that you like more of. These are usually the clients who you have enjoyed working with, who got results from working with you and who had no issues with paying your fee.
These are usually the clients you want more of. So start looking at them – are they a part of a specific group? Where can you meet more people from this group? How can you market to people from this group? Once you answer these questions, you will have a target market, as well as some ideas about marketing to it!
Many coaches have this question - "I offer life coaching services. Everyone needs life coaching. Should my target market be everyone? Should I market my life coaching services to everyone?"
The answer is "No, you should market your services to everyone." When you market to everyone, you market to no one, and your marketing message becomes very unclear. The most effective marketing message is when you show people how you can help them solve their problems. Different people have different problems, so you will not be able to reach everyone effectively if you adopt a one-size-fits-all approach.
For example, if you are a business coach, you can work with all the business owners. But it would be much better to pick a smaller target market, such as consultants, virtual assistants, women business owners, service professionals. That way you can create more targeted products and services, and market more effectively to people in your target market.
A lot of coaches wonder what an example of a target market would be. Here are some ideas for coaching target markets:
- Example Of Target Markets For Business Coaches. Business coaches usually work with business owners, and help market their business better and get more clients. An example of a target market for business coaches is virtual assistants, who want to get more clients for their business.
- Example Of Target Markets For Weight Loss Coaches. An example of a target market for weight loss coaches is people in their 30-50s, who want to lose 20-30 pounds, in a healthy way.
- Example Of Target Markets For Dating Coaches. An example of a target market for dating coaches is divorced people, looking to start dating again.
Part 1: Why Should Coaches Use Online Marketing To Promote Their Coaching Business?
Part 2: How To Find The Target Market For Your Coaching Business
Part 3: Products And Services To Offer To Your Coaching Clients
Part 4: How To Market Your Coaching Website
Part 5: Strategies For Promoting Your Coaching Business