Who Is Your Target Market?
Your target audience are the people who are most likely to buy from you. They are the people who need your products/services, want your products/services and can afford your products/services.
When I network with business owners, I make a point of asking who their target audience is, so that I can refer interested customers their way. Many times the business owners says that everyone is in their target audience.
Even if everyone may buy your products, you should narrow your target audience. When you target to everyone, you target to noone. When you have a focused audience(women over 40, men looking to leave a corporate job, business owners with online businesses, etc), you can focus your marketing efforts, only spend time on speaking with people who are interested in your produts, and sell more at the end.
The more you define your target market, the more focused your marketing and networking becomes, and the more sales you will be able to close.
You can learn much more about choosing the right target market in my Complete Step by Step Online Marketing Course
Biana Babinsky
Biana Babinsky is the online business coach and expert. She teaches coaches, consultants and other solopreneurs how to promote their businesses, create multiple streams of income and make more money online. Get her Complete Step by Step Online Marketing Course, to learn how to get more customers online.
Biana Babinsky