For the past few days or so, I have been hearing an awful lot about the upcoming Da Vinci Code movie, directed by Ron Howard and starring Tom Hanks and Audrey Tautou. I don’t think I have seen a single commercial for the movie (meaning it has been paid for), but I have heard about it on TV shows, read about it in magazines and online. All of this publicity is free, publicity that money can’t buy.

This is a controversial movie, so not all of the publicity has been positive. I have read reports on people protesting and boycotting the movie, because of what it is about. Media likes controversial topics, this is definitely one of the reasons the movie is getting so much publicity.

Have you used something controversial about your business to get media coverage / publicity?

Biana Babinsky

Biana Babinsky teaches online business owners and solopreneurs how to promote their business online, get more clients, and make more money. Get her Complete Step by Step Online Marketing Course to learn all about promoting your business online.

This entry was posted on Wednesday, May 17th, 2006 at 11:08 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.