I was reading in Gautam Ghosh’s post, More on employer branding, that employees can shape an employer’s brand by posting positive or negative comments about the employer on their blogs.

Gautam recommends that you monitor what people are saying about your company on a regular basis:

That is the one reason why organizations need to be aware of and monitor social software. If your company’s name is CoolCompany search for “I love CoolCompany” and “I hate CoolCompany” on Google as well as blog search. Search for CoolCompany on Technorati, Icerocket and Bloglines. See what are people talking about CoolCompany. Search for it on Flickr. Any photographs that you would rather not see associated with your company?

But what if you are a solopreneur without any employees? Are you safe? Well, even though you don’t have employees to post comments about you, you still have colleagues, vendors, customers and lots of other people who come in contact with you and your company.

Take advice from Gautam, and search for your name and your company name for a regular basis. Use the search engines too – see what they are picking up about your company.

Biana Babinsky

Biana Babinsky is the online business consultant, expert and author, who teaches solopreneurs and online business owners how to get more clients and make more money online. Get marketing advice directly from Biana at https://www.MarketingSalad.com

This entry was posted on Friday, July 7th, 2006 at 11:25 am and is filed under Internet Marketing, Internet Marketing Coaching. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.