According to this WSJ article, AOL’s Switch To Free Features Sows Confusion.

“As laid out by AOL, paying subscribers who ignore the change will stay on their current plan at the existing rate. Those who have an alternative Internet connection can use AOL software and its virus and spyware protection — without a monthly charge.”

AOL still offers other paying packages to its consumers. What seems to be confusing to many people who have received an email about the free AOL service was how to actually switch to the free plan.

Is your web copy clear to your clients? It might be crystal clear to YOU (of course, you wrote it), but it could be extremely confusing to your web site visitors. And, when people are confused by what they are reading, they usually don’t take advantage of the offer.

Biana Babinsky

Biana Babinsky is the online business consultant, expert and author, who helps coaches, consultants, virtual assistants, professional organizers and other solopreneurs use their blogs and web site statistics to market better online. Learn more about her marketing training program at https://www.MarketingSalad.com

This entry was posted on Wednesday, August 9th, 2006 at 12:34 pm and is filed under Internet Marketing, Web Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.