Almost every day, I get a question from a business owner about what the definition of a blog is, how to start blogging and how having a blog could benefit a business.

A blog is a great promotional tool for your business. As major corporations have started their own business blogs, blogs became mainstream, and now more and more business owners are starting their own blogs. A few benefits of having a blog include the following:

• Putting a Face on your Company. A blog is another way to communicate with your customers, and keep them coming back to your site to see new blog entries. When customers are interested in the company, they are likely to buy from it.
• Getting More Web Site Traffic. Blogs consist mostly of text, something that search engines like to index. Thus, a blog is yet another way you could increase your web site traffic.
• Online Publishing. If you have always wanted to start a newsletter, but are still afraid of committing to a newsletter schedule, a blog might be it. You write when you have time and something to say, and don’t have to stick to a rigorous schedule.

Remember, it is very important to keep up with your blogging. Just starting a never coming back to the blog won’t do much for your web site popularity with customers or search engines. Both love fresh content, so if you don’t post often enough, the customers and search engines will stop coming.

To learn more about blogging for business, get my 5 Steps to Success with Business Blogging Special Report

Biana Babinsky

This entry was posted on Monday, March 13th, 2006 at 12:56 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.