Should you, an online business owner, give away something for free? After all, your time is valuable, and you only have so many hours a week you can spend on work.

Every online business owner is giving away something. If you have useful web site content, write articles, blog, publish a newsletter – you are spending your time and giving some information away.

I always recommend to my clients to give away something that they can create once, but re-use it many times. For example:

– Give away a free special report, that you can write once and give away to many people. You may give it away to promote your business, or as a bonus when people subscribe to your newsletter, buy a bigger product, etc. I give away my special report, Top 5 Ways to Increase your Online Sales to my newsletter subscribers.

– Publish articles. You can write an article once, and have it re-printed on many article web sites, be published in many newsletters and blogs.

– Give advice while networking online. You write a message once, but it can be seen by many people.

You can even re-use the same information in different media – an online networking post can be re-used as a blog post. You can later extend it and turn it into an article or extend it even more and turn it into a special report.

Biana Babinsky

Biana Babinsky teaches online business owners how to get more clients and make more money online. Get her Complete Step by Step Online Marketing Course to learn how to promote your business effectively.

This entry was posted on Tuesday, March 14th, 2006 at 4:03 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.