Platform building for your book is all about getting your name known and getting as many of your target customers as possible into your circle of influence.

Here are some of the steps that you can take to start building a platform:

– Define your target market – who are the people you want to buy the book?

– Create a free offering that you can give away to your target market. This can be a special report, audio recording, e-book, etc. You need to create an offering that your target market really wants – that way you will be able to use it to get more newsletter subscribers.

– Start building your newsletter list – use the free offering as a gift for everyone who subscribes to your newsletter. Publish your newsletter on a regular basis to keep in touch with your subscribers and provide them with information about your book.

– Use online marketing techniques – search engine optimization, article marketing, your own blog, etc – to get newsletter subscribers.

The more subscribers you have, the more people you can contact, the more people
will be able to buy your book.

– Create other products and programs. Having just a book is not enough. Create other products based on your expertise – e-books, audio recordings, classes, etc. Now you can use your newsletter list to sell your products.

As you can see, you build your platform by building on the things you have done previously. You define your target market first, then you create a gift you can give away, then you use marketing techniques to get more newsletter subscribers, etc. In this FREE Tutorial, How To Market Your Coaching Business, you can learn how to market your business online.

Many coaches, consultants and other solopreneuers and service professionals ask me how to create their very first product.

Knowing what issues your target market experiences is a great place to start. Is each issue big enough to create a product around it? Can you combine a few issues into a product?

Or, start with a popular service of yours and see if you can create an e-book to use the service for do-it-yourselfers. The reason I recommend this is because you will run across potential clients who need this service, but might not be able to afford it. This service could be a good candidate for turning into an e-book.

For example, a copywriter who ghostwrites e-books for business owners can create a report on how to write an e-book, based on this service.

For example, a service that I provide is one-on-one online business coaching. I took the information that I teach to my one-on-one clients and created my extremely popular Complete Step By Step Online Marketing Course, turning my service into a step-by-step e-book to help business owners market better online.

Are there any services you can turn into products? Do you offer a service that some of your clients can’t afford (but they will be able to afford the do-it-yourself manual)?

I will be talking about product creation in-depth
during the How To Profit From Information Products Teleseminar Series.

Everyone who wants to create their products this year, come on over and join us!

Biana Babinsky

Hi,

Do you want to work less, while making more money?

Did you start it to own a business, make more money and work flexible hours? But are you working longer hours, enjoying less free time and earning less money instead?

Does This Describe Your Life?

– You can’t afford to take time off. If you took time off, you wouldn’t be getting paid, and you can’t afford to take a week or two off without pay. You always feel like you need to be generating revenue, or doing something that will lay the groundwork to generate revenue.

– You are working weekends and holidays. A Sunday is the same as a Tuesday when you’re trying to meet project deadlines.

– You have been missing your kids’ sporting events and recitals, because you have clients’ appointments at the same time, and you cannot afford to miss out on the
revenue opportunities

This is vicious cycle – you believe you need to work all the time, because if you stop working, your revenue will dry up.

I experienced all of this first-hand. Back in the 1990’s I started doing consulting because I wanted to run my own business, be my own boss, and have flexible hours. Instead, I worked very long hours, worked every weekend, and had absolutely no free time. After a while, I was exhausted, and was considering not having my own business at all.

Eventually, I took some time off to think to restructure my business. I decided that when I went back to my business, I wanted to work flexible hours, take weekends off, be able
to go on vacation and have lots of time to spend with family and friends.

I realized that the only way I could have a profitable business and still enjoy flexible hours and quality of life was by creating multiple streams of income.

I will be teaching everything I have learned about multiplestreams of income — all of the techniques I’ve polished and skills I’ve honed — during the How To Profit From Information Products Teleseminar Series. In just 4 weeks you will get enough knowledge and resources to start actively creating and selling your own information products.

Click Here To Learn About How To Profit From Information Products Teleseminar Series

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How Will The How To Profit From Information Products Teleseminar Series Help You?
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– You will learn the Multiple Income Streams Business Model. Once you know what the Multiple Income Streams Business Model is, you can apply it to your business
again and again. It will help you create products and earn money without your direct involvement.

– Step-By-Step Directions For Creating Your Own Products. During this Teleseminar Series you will earn the step-by-step process of creating your own e-books, special reports, audio products, teleseminars and membership web sites.

– You Will Price Your Products For The Biggest Impact. Many solopreneurs underprice their products, and don’t make that much money as a result. During the How To Profit From Information Products Teleseminar Series I will show you exactly how to price your products to maximize your profits.

Click Here To Learn About How To Profit From Information Products Teleseminar Series

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Here Is What You Will Learn At How To Profit From Information Products Teleseminar Series
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– Critical information about how to apply the Multiple Income Streams Business Model to your business

– The easiest and proven methods to find the most profitable product ideas

– Step-by-step instructions for creating e-books, teleseminars, audio recordings and membership web sites

– How to price your products to maximize your profits

– Critical information about what to include in your products to get repeat sales

And much, much more.

Click Here To Learn About How To Profit From Information Products Teleseminar Series

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Teleseminar Schedule
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The teleseminars will take place at 8pm Eastern Time (New York Time) on four consecutive Wednesdays: March 21st, 28th and April 4th, 11th. If you miss one or more teleseminars, you will be able to listen to their recordings.

* Teleseminar 1, March 21st, 8-9 PM Eastern Time
How To Create Profitable E-books And Special Reports

* Teleseminar 2, March 28th, 8-9 PM Eastern Time
How To Create Profitable Teleseminars, Audio Recordings and Membership Web Sites

* Teleseminar 3, April 4th, 8-9 PM Eastern Time
How To Create An Automated System To Sell Your Products

* Teleseminar 4, April 11th, 8-9 PM Eastern Time
How To Create An Online Marketing System To Make Money With Your Products

Click Here To Learn About How To Profit From Information Products Teleseminar Series

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Who Should Attend the How To Profit From Information Products Teleseminar Series?
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The How To Profit From Information Products Teleseminar Series is for every professional who is tired of exchanging time for money. The Teleseminar Series is for professionals who want to spend less time working, and more time with their loved ones.

It’s great for coaches, consultants, virtual assistants, and all other professionals who want to create multiple streams of income.

Click Here To Learn About How To Profit From Information Products Teleseminar Series

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Introductory Price Is Going Up Soon
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Right now the price of the Teleseminar Series is just $99,but it will go up to $149 on March 2nd.

Click Here To Register For How To Profit From Information Products Teleseminar Series At The Introductory Price

Biana Babinsky
How To Profit From Information Products Teleseminar Series

Have you ever received absolutely useless gifts? Come on, admit it. Remember that hideous sweater or a really ugly salad bowl that you could not use and gave away immediately? Did you wish that the gift giver given you something more useful instead?
Same goes for business gifts – lots of people receive useless business gifts that they wish they didn’t receive.

This holiday season I am changing all that! I have a great gift that business owners can give other business owners, MarketingSalad.com Gift Memberships.

MarketingSalad.com Membership is a perfect gift for your clients and customers. They will LOVE the gift and they will LOVE you!

And MarketingSalad.com Membership is a perfect gift for YOU! Just send the link to the page to the person who may be buying a gift for you, and you will get a gift that you want for the holidays!

Learn All About MarketingSalad.com Gift Memberships

Can you give things away on your web site, and still get clients? I offer many free marketing resources – I offer a FREE report, “Top 5 Ways To Increase Online Sales” to my newsletter subscribers. I publish a free weekly online marketing newsletter. I have written dozens of marketing articles that have been re-published on hundreds of web sites and I offer free teleseminars from time to time.

Why do I do this? To promote my expertise and give people a taste of how I work, and what I am about.

My articles, help me drive more people to my web site and create more awareness for my business and my brand. Many of my clients tell me they found me online, then searched for me on Google and read about me/my articles before they decided to buy my products or hire me.

My articles also help me get better search engine rankings, which, in turn, helps get more people to my web site.

My free teleseminars usually attract hundreds of people, and help me promote my brand and my business and give people a taste of how I teach and what I am all about.
Want to learn how to use free marketing techniques to drive more people to your web site and get more customers? Here is the FREE Tutorial, How To Promote Your Coaching Business

If you have a newsletter list with subscribers who are part of your target market, you should use it to sell your books. But how do you do that?
Sending a monthly message to your newsletter saying “Buy My Great Book!” is a waste of time, as more and more people will unsubscribe.

But, writing articles that highlight issues that your target market experiences, offering solutions to those issues, and tying the book to the solutions will results in more book sales every month.

Having X number of people on your newsletter list does not mean that all of them will run out and buy your book as soon as they hear about it. But keeping in touch with them, and showing them how the book can help them, while providing them with helpful information will help you get those sales.

Also, more and more people subscribe to the newsletter every month, thus giving the author the ability to share the information about the book with more and more people.

Many of the new people who have never heard of your book will not buy it immediately, but by keeping in touch with them through your newsletter you will get more and more of them to buy the book over time.

Your newsletter is also a great tool to sell other products that you might want to create (reports, seminars, teleseminars, audio, etc). This is something that I recommend to
my clients every single day.

Learn more about making money with your own ebooks, reports and teleseminars in the Complete Step By Step Information Products Guide.

Biana Babinsky

Hi, everyone

Yesterday we had many people on the Make Money With Information Products call. I got a few e-mails from people telling me that the lines were full, and they could not get in.

You can get the teleseminar’s audio recording at https://www.avocadoconsulting.com/info/ Here are just some things I shared on this call:
– How to find ideas for most profitable products

– How to make more money with your products

– Online marketing techniques to use to bring more buyers to your web site

– How to leverage your products to create a products empire

Grab the recording at https://www.avocadoconsulting.com/info/

I have recommended to many of my clients to submit their articles to online article directories. It helps you increase awareness for your book, drive more traffic to your web site and article market helps you get more search engine traffic.

In addition, online article directories don’t require exclusivity, so you can use the same article to market yourself and your book in many different places. Here is how you can market your books with articles:

– Write articles that would be of interest to the same people who would be interested in reading your book. These people are also known as your target market.

– Create a compelling resource box at the end of the article – this is where you tell the reader who you are and why they should visit your web site. Don’t waste this space – make sure that the information is interesting enough to get the people click over and visit your web site.

– Submit your articles to as many good article directories as you can – more exposure means more traffic to your book.

I have taught a class on using articles for promoting your business online, and you can get the recording of it at Article Marketing For Profits. The recording includes a list of article directories that I recommend submitting your articles to.

Biana Babinsky