How Much Time Should You Spend On Blogging?
Tuesday, May 27th, 2008When I did an informal survey last year on why many business professionals are still not blogging, many business owners told me that they don’t feel they can find the time to commit to blogging.
One of the responses I heard was: “I don’t think I have another 40 hours/week to dedicate to blogging.”
Truth is, you don’t need to spend 40 hours/week on your blog. You don’t even need 15 hours/week.
If you organize your blogging and if you know what you want to talk about on your blog, blogging should not take that long. Here is how you should organize your blogging:
– Decide on how often you will blog. I blog 2-3 times a week and sometimes even less. You do not have to blog 3-5 times a day for your blog to be successful and bring in clients.
– Create a list of blog topics that you can use. It takes a while to come up with a good blog topic, so if you do not have any topics lined up, your blogging can take time. Instead of searching for
topics when you actually need them, create a running list of topics. Every time you read or hear something that may make a good blog topic, add it to the list.
When you need to actually write a blog post, go through the list and pick a topic you feel like writing about. Having a topic list will save you hours every time you need to write a new post.
– Re-print other people’s articles. If you like an article that someone else wrote, contact them and ask permission to post it on your blog. Posting someone else’s article won’t take very much time at all.
Don’t overdo this, as your blog readers would like to hear from you. But reprinting other people’s articles once in a while will help you build relationships, offer a different perspective to your readership and save time on blogging.