I was recently asked about multiple streams of income for coaches. Creating multiple streams of income is a passion of mine, and something that I teach to my clients. I think that different income streams is the best way to leverage your time and earn more money. Many streams are about packaging your knowledge into different Here are a few diffent income streams that I recommend to my clients:

– Ebooks and Special Reports. Many professionals package their knowledge into an ebook, and/or create shorter special reports on smaller topics.

– Group coaching – lower fees per person, and better profits for you.

– Teleseminars. A great way to teach your target market in groups, and get them familiar with what you have to offer.

– In person workshops.

– Subscription web sites.

– CDs.

– Audio recordings.

– Ecourses.

– Selling other people’s products.

There are many different ways to re-package what you already know, and create products from it. I teach members of MarketingSalad.com how to take their knowledge and turn it into products and passive income streams.

Did you ever want to know who comes to your blog, how often, what they read, and how long they stay? Some of these questions can very easily be answered with your web site statistics.

Just like you can track web site visitors on your web site, you can track your blog visitors and readers through the web site statistics on the blog’s web site. These web site statistics should give you information about the visitors who come to your blogging web site.

Web site statistics contain wealth of extremely useful information about your online customers and web site visitors. However, very few business owners actually use the statistics to find information to further their business. You can learn more about using your web site statistics in the Understanding Web Site Statistics Report.

With blogs in particular, some people who read blogs prefer to use RSS readers (I use Sage to read RSS feeds, there are many other RSS readers on the market as well). With RSS readers, you don’t need to visit every blog yourself, to see if they have been updated or not. Instead, the reader checks each blog automatically, and tells you if the blog has been updated since the last time you read it. These readers make RSS requests, that are also seen in your web site statistics. This means that if you have web site statistics for your blog, you will see how many RSS Reader requests your blog receives.

Biana Babinsky

Biana Babinsky is the online business consultant, expert and author, who helps coaches, consultants, virtual assistants, professional organizers and other solopreneurs use their blogs and web site statistics to market better online. Learn more about her marketing training program at https://www.MarketingSalad.com

Many of my clients ask me how to make money online. Everyone is looking for fun, original ideas to implement and make money. Moguls of New Media article in Wall Street Journal talks about just that – how different people leverage the Internet to make money.

Amond them is a popular member of an online community MySpace, podcasters, bloggers and creators of online videos. Many people are looking for entertainment online, so if you can create a video that becomes popular, it will be watched by thousands and thousands of people.

What I like about all the people mentioned in the article is that are diversifying their income streams. They have created different income streams – they make in-person appearances, take advertising for their content, sell subscriptions, sell content, speak, and much more. They realize that one venture, however popular, is not enough for continued success. Therefore, they diversify and create multiple streams of income, while doing what they love to do.

And, even though they make plenty of money now, they still continue to diversify. So if people who command thousands of video views and have very popular podcasts, are still interested in diversifying further, what does that tell all the online business owners and solopreneurs?

It tells us that creating multiple streams of income is what all the successful business owners do. In order to succeed, we need to be diversifying and have different ways to produce revenue. For example, a business owner should have revenue streams coming from one-on-one work, as well as group work, speaking engagements, subscription sales, books sales, ebooks and reports sales, audio and video content sales and more. Only when you have different products to offer to your clients, will you be able to create the revenue that you are looking for.

Biana Babinsky

Biana Babinsky is the online business consultant, expert and author, who helps coaches, consultants, virtual assistants, professional organizers and other solopreneurs create multiple streams of income at https://www.MarketingSalad.com

If you make custom, one of a kind pieces, such as paintings, jewelry, home decor, or any other, you may want to sell them. So how do you do that? And, more importantly, how do you do it online?

Custom work could sell if it is promoted to the right target market. Custom work usually takes a lot of time to complete, and as a result, has a high price. This means that a good target market for such custom work is probably and upscale target market. Pricing your products correctly is very important when you want to earn money and appeal to your target market at the same time.

Here are the steps to take to promote your custom products online:

– Define a good target market for the custom products
– Create a web site with the look and feel to appeal to the chosen target market
– Promote the web site heavily using search engine optimization, blogging and other online marketing techniques

Biana Babinsky
Biana Babinsky is the online business consultant, expert and author, who can help you make money with your custom products online. Get marketing advice directly from Biana at https://www.MarketingSalad.com

Over 70% of the Internet users use search engines to locate products and services they are interested in. This means that over 70% of your customers use search engines to locate YOUR products and services. Many of my newsletter subscribers and clients have found me using search engines. So if your business web site does not show up on search engines, you are missing out on a lot of valuable exposure.

So how do you get your web site to show up in search engines? This is a two-step process:

Step 1. Optimize your web site for search engines.
Step 2. Get links to your web site from other web sites. Many search engines put emphasis on links to your web site. Search engines assume that your web site has useful information if many other web sites link to yours. This results in better search engine rankings for your site.

Why do search engines place an emphasis on links to your web site when determining your search engine rankings? Since other web site owners are responsible for linking to your web site, it is more difficult for you to manipulate these links. Unless you provide other incentives to do so, no one will link to your web site if they don’t think that your web site provides useful information. Even if you contact people and request to exchange links, many people would ignore your request. Getting links to your web site from quality web sites takes a lot of time, effort and hard work.

But there is a much easier way of getting links to your web site. It is called article marketing. In fact, people will ask whether they can link to you. I get article re-printing requests almost every day. Every time someone re-prints my article, they also include a link back to my web site. You can learn all about using articles to improve your search engine rankings during tomorrow’s Article Marketing for Profits Teleseminar.

Writing articles is a viral way to generate links to your web site. To take full advantage of the viral nature of article marketing, submit your articles to many article directories. Once your articles are listed in the directories, web site and blog publishers will pick them up from the directories and publish them. There is no additional effort required on your part No more begging others to exchange links with you and no more waiting for web sites
to link to you. Once you start writing articles on a regular basis, you will get hundreds of people linking to you. If you search for my name, “Biana Babinsky” in Google, you will see thousands of results. Many of these results come from people reprinting my articles and linking back to my web site.

Tomorrow, during the Article Marketing for Profits Teleseminar I will teach you how to use article marketing to get more clients and sell more products. Here is what you will learn:

– Why article marketing is one of my favorite online marketing techniques, and how I use it to gain clients

– How to leverage your articles to get more search engine traffic

– How to leverage your articles and use them over and over again to create teleseminars, e-books and special reports

and much, much more.

Register now for just $17 at
https://www.avocadoconsulting.com/rlinks/zarticlest

Biana Babinsky

P.S. How much is a stream of potential clients, coming to your web
site every day, worth to you? Learn how to get it using article marketing
for just $17 at https://www.avocadoconsulting.com/rlinks/zarticlest

Does the idea of writing an e-book seem like a huge task? The secret to creating an e-book is to break the process into smaller steps. To start, you need a plan. When I sit down to write, I usually have a topic, an outline, and an idea of how long the piece is going to be. Having these three pieces of information in advance keeps me focused on writing, and not on planning or making topic and length decisions.

So how do you do the preliminary work and decide on topic, outline and length? Here is how:

1. Choose A Topic. What are your clients already interested in? If many of your clients are interested in a particular topic, it will make a perfect theme for an e-book.

2. Create an Outline. It is very important to create an outline for your product – it guides you through your writing, and it gives you an idea of the expected length of the finished product, and it helps you include all the information into your product. Somewhere between five and ten sections is ideal.

3. Select a Length. Your outline and topic(s) should give you a good idea of a length for your project. Given 2-4 pages per section in your outline, you now have 10-40 pages for your finished product.

You are now ready to write your e-book! To learn the five steps of creating, marketing and selling your e-book, get my “5 Steps to Creating Your First Ebook” special report.

Biana Babinsky

Every time I speak about online marketing, I get many questions on how to get their name out there, get more newsletter subscribers and clients. To achieve many of these things I use article marketing. Here is why:
– Your Potential Clients Search For Your Online Before Hiring You. Many people use search engines to find information about professionals, they want to hire. If you search for my name in quotes, “Biana Babinsky”, in Google, you will find thousands of results. Many of the results are due to me writing and publishing articles online. When potential clients search for me online, these results give me credibility.

– Publishing Articles Online Promotes Your Expertise. When your potential clients read your articles, they consider you an expert. It is much easier to sell your products and services to people, who consider you an expert.

– You Can Use Your Articles To Get Better Search Engine Rankings. Better search engine rankings bring more targeted search engine traffic to your web site, and more traffic means more newsletter subscribers and more sales for your business.

Article marketing is one of my secret weapons to sell my products and services. Want to learn how I use it? Join me for the Article Marketing For Profits Teleseminar

Many solopreneurs have BIG goals for the next 12 months. For example, here are goals that lots of solopreneurs have for the next 12 months:

– Passive Income Goal: Create at least three products (books, ebooks, special reports, audio CDs) and sell them on their web site.

– Web Site Traffic Goal: Increase web site traffic at least 10 times, using article marketing and search engine optimization.

– Business Blogging Goal: Create a blog and blog on a regular basis. Have the blog attract a lot of traffic, and use it to create brand awareness, leads and sales for the business.

These sound like a great goals, but the problem is that many solopreneurs don’t follow up on them. 12 months come and go, and they are not any closer to implementing these
goals for their business.

After talking to many solopreneurs, I find this happens for a few different reasons:

– Solopreneurs and online business owners would love to implement the goals, but they do not know how to do that. They don’t know how to do search engine optimization, get a business blog or create and start selling an e-book.

They search for the information online, become overwhelmed with all the information available, and are not able to extract the information they need.

– Solopreneurs need to ask follow-up questions about marketing techniques. Many have told me that after buying an information product on search engine optimization, online marketing or passive income stream, they still need some help implementing the techniques discussed.

Since they can’t ask the author more questions about implementing the techniques in their business, they give up on marketing techniques and their goals.

– They are not connected with peer professionals. To stay on track and keep motivated, you need to be connected with peers who are working on similar goals. You can also ask your peers for feedback on your products and for testimonials and bonuses to include with your new products.

My Complete Online Marketing System, addresses all of the above issues and helps business owners achieve their passive income, web site traffic and blogging goals. Here is how it does that:

– Complete Online Marketing System includes my very popular Step By Step Complete Online Marketing Course, that describes to you in non-techy steps how to apply search engine optimization, business blogging, article marketing and other marketing techniques to your business.

– If you have questions (after working with many solopreneurs, I KNOW that you will have additional questions), the Complete Online Marketing System gives you access for a YEAR to my members-only web site, MarketingSalad.com. There I answer members questions on everything from choosing the right keywords to commenting on other people’s blogs.

– Need testimonials for your brand new product, or want to brainstorm with other members? This is what the forum at MarketingSalad.com is for – members share ideas and discuss how to use online marketing to get more clients and earn more money online.

The Complete Online Marketing System consists of two of my proven and extremely popular products, Complete Step by Step Marketing Course and membership in
MarketingSalad.com, the online business community for solopreneurs.

If you were to purchase them separately, you would pay $167 for these two products. However, until today at 10 pm Eastern Time, you can grab The Complete Online Marketing System for just $97 – save $70!!

WARNING: Today is the last day to get the Complete
Online Marketing System at the ridiculously low price of $97. Today at 10pm Eastern time the price is going to $127. Get it today before 10 pm Eastern and get the discount at https://www.avocadoconsulting.com/rlinks/zcomplete

I was reading in Gautam Ghosh’s post, More on employer branding, that employees can shape an employer’s brand by posting positive or negative comments about the employer on their blogs.

Gautam recommends that you monitor what people are saying about your company on a regular basis:

That is the one reason why organizations need to be aware of and monitor social software. If your company’s name is CoolCompany search for “I love CoolCompany” and “I hate CoolCompany” on Google as well as blog search. Search for CoolCompany on Technorati, Icerocket and Bloglines. See what are people talking about CoolCompany. Search for it on Flickr. Any photographs that you would rather not see associated with your company?

But what if you are a solopreneur without any employees? Are you safe? Well, even though you don’t have employees to post comments about you, you still have colleagues, vendors, customers and lots of other people who come in contact with you and your company.

Take advice from Gautam, and search for your name and your company name for a regular basis. Use the search engines too – see what they are picking up about your company.

Biana Babinsky

Biana Babinsky is the online business consultant, expert and author, who teaches solopreneurs and online business owners how to get more clients and make more money online. Get marketing advice directly from Biana at https://www.MarketingSalad.com

Many people have asked me for a Complete Marketing System – ONE system, that will teach them everything about marketing online. They want to have ONE reference to which they want to turn whenever they want to use a new online marketing technique – online networking, article marketing, search engine optimization, etc. They also want to have a place to ask marketing questions and get clear answers – not the wishy-washy answers you get at free marketing forums.

I have created the Complete Online Marketing System to give business owners ONE business resource that answers all of their questions.

The Complete Online Marketing System helps you learn step-by-step directions for marketing your business online, getting more clients and making money. AND it gives you access to me, Biana Babinsky, the online business consultant, expert and author for a whole year to ask questions and brainstorm marketing ideas.

The Complete Online Marketing System consists of two of my proven and extremely popular products, Complete Step by Step Marketing Course and MarketingSalad.com, the online business community for solopreneurs.

If you were to purchase them separately, you would pay $167 for these two products. However, until July 14th, you can grab the Complete Online Marketing System for just $97 – save $70!!

Biana Babinsky

P.S. I am tired of seeing people offer specials and not increase their price after the deadline. This devalues their special offers. However, when I say that I will raise prices, I always do. On July 14th, 2006, at 10pm Eastern time the price for the Complete Online Marketing System will go up to $127. Then, on July 31st, 2006, the price will go up to $147. Save and get Complete Online Marketing System for just $97!