Life Coach Training: Two Life Coaching Niches?
Friday, November 9th, 2007Are you a life coach who wants to work with two completely different niches? You are just starting out in life coaching and you really want to help two completely different groups of people. Is it a good idea of a bad idea?
If you are just starting out with life coaching, and you are not sure how many niches you should have, you should start with just one niche. Having one niche will make marketing and getting clients much easier.
I always recommend to my clients to pick one niche in the beginning and concentrate on it for a while. It takes time to become known to your niche, get your marketing going and get known.
Your goal is to be seen as an expert by your niche, you want them to know you, like you and trust you. You want to build a list with many people in your niche as subscribers, you want to write articles that your niche will read, start a blog, etc. It will be impossible to do this effectively for two different target markets at once.
I recommend deciding on one niche for now, starting a web site and starting to promote yourself to your niche. You can revisit having a second niche after sometime, but start marketing your life coaching business to one niche for now.
Discover how to find a perfect target market for your coaching business with my How To Find A Profitable Target Market (Or Niche) For Your Business Audio Recording
Biana Babinsky