Archive for the 'Digital Products' Category

Are your Digital Products Safe?

Monday, October 31st, 2005
 

Many of my students have asked me how to address the fact that digital products can be shared on the internet, and what to do about that.

While it is very important to prevent the theft of your work, it is also very important to make sure that you provide the best experience to your paying customers.

Giving the Best Customer Experience to Your Paying Customers. I find PDF to be the best way to deliver the products, as this type of file can be read across different computer platforms. You can also use security features in Adobe to restrict user’s control over the file.

Protecting your Digital Products. This is a big topic, that I address during some of my teleclasses. In addition to using security feature, here is what I recommend:

– Your digital product should be promoting your other products. Populate your digital products with information about your business – link to your services, to your newsletter, your other products. That way, even if someone received your product you are still able to market yourself to them.

– Put a Google alert on your name and your product name. Use other search engines to search for your name and your product name. That way, if someone is trying to sell your product, you will be able to find out about that immediately.

Set up an affiliate program for your product. This way, when someone wants to recommend your product, they will send people an affiliate link to the product, instead of sharing the product. This way, they can recommend a good product, AND make money at the same time.

Many of my customers become successful affiliates – they have already seen my products, so their recommendations carry a lot of weight. So they like to recommend my products to others through the Avocado Consulting Affiliate Program.

Biana Babinsky
Need Help in Putting Together and Promoting your Digital Products? Get Coached in Creating Products for your Business at MarketingSalad.com

How to Get More Buyers for your Information Products

Wednesday, October 26th, 2005
 

One of the ways to promote your information product, is to get a link to it from other web sites. Here are the benefits:

– Get exposure to a completely different group of target customers; people who you would have never reached otherwise.

– With a good product name and description, you will get clicks directly to your products.

– Branding – more people will hear about your products, even if they don’t buy from you immediately.

Seek out opportunities to get a link to your products from other web sites. For a limited time, you can get a link to your products from the InfoProductsDirectory.com. Just submit your web site for a link back to your products; it is free and no link back is required.

Biana Babinsky
Use Online Marketing Techniques to Promote your Products Online

P.S. Hurry – after we have 150 links in the InfoProductsDirectory.com, we will change the submission rules. Submit your web site to InfoProductsDirectory.com now.

What to Do When People Ask you for Free Services?

Wednesday, October 12th, 2005
 

This is a question that comes up from time to time for many of my clients. I work with service professionals – coaches, consultants, virtual assistants, web designers, and many of them get emails through their web sites asking for free services.

Does this happen to you? What do you do?

First of all, remember, people asking for free services are not your perfect customers. They can’t (or don’t want) to pay for your services. You are a professional, and should be compensated for your services as such.

What I recommend my clients to do in this situation is to have lower priced products, that they can refer their potential clients to. Many times when people can’t (or don’t want to) pay for services, a lower priced product is a great compromise. Many of my web site visitors wanted to learn online marketing for under $50, so I created the Complete Step by Step Online Marketing Course. It sells for $47, but if I were to teach someone one on one all the information I share in the course, it would cost them thousands of dollars.

Another reason to offer a lower priced product is to give a customer a “taste” of what you are about, and how you work. Many of the people who bought my products came back to me with joint venture proposals, asked for more products or inquired about services. By selling a product, in addition to your services, you can reach more people and make more money.

So what is a product? It is an ebook, a special report, an audio CD, a teleseminar, a workshop, a course – there are many possibilities.

Want to learn more about creating products, and making money with them? Join me at MarketingSalad.com, the online business coaching group, where I teach solo professionals how to create their own products and market them online.

Biana Babinsky
Online Business Coaching for Solo Professionals

How to Promote your Business Online

Thursday, September 8th, 2005
 

Finally, a resource that will help you understand how to promote your business and expertise online. In the Effective Online Marketing Ebook, I discuss how to find your target market online, how to network online for business, how to promote your expertise through your newsletter, articles, and your blog, and how to get more online clients.

Because I know that once you read the ebook, you are going to have questions about applying the concepts to your own business, I am going to give you a very special bonus when you buy this ebook. When you get the ebook, you also get membership at MarketingSalad.com, the online business community for a whole month for just $1.

Use the membership to ask me questions about what you read in the ebook, attend teleseminars with experts, mastermind with members and more. All of this comes as a bonus with the Effective Online Marketing Ebook!

For the next 6 days, the price of the ebook is just $37. This is a steal for all the material I share AND the ability to ask me online marketing questions. The price goes up on September 14th, so hurry and get your own copy, before I come to my senses and raise the price of this valuable ebook.

Get the Effective Online Marketing Ebook Now

How to Start Writing an Ebook

Tuesday, August 2nd, 2005
 

A new article is posted: How to Start Writing an Ebook. Learn what to do first when you are starting writing your first ebook.

To receive these articles directly in your mailbox, subscribe to free Online Marketing for Experts Newsletter.

Biana Babinsky
Online Business Coaching for Coaches and Consultants

How To Create Digital Products

Thursday, July 7th, 2005
 

I have recently taught members of Marketing Salad about creating their first digital product. If you are not a member, take a look at 5 Steps to Creating your First Ebook.

Why should you, an online business owner, create digital products? The product that you create will typically be cheaper than the services you provide. When your clients can’t afford your coaching, or would like to get a taste of your expertise first, ask them to purchase your ebook.