Are you a coach, who is thinking about publishing your own ebooks? It is much easier to publish an ebook than to publish a book, so many people choose to use this publishing route.

Here are three things to pay attention to if you want to publish and sell your ebook online:

– Does your target market need your ebook? If you want to sell many copies of your ebook, there has to be a need. Also, your target market has to want and be able to afford your ebook.

Before you go ahead and publish your ebook, you need to evaluate the demand for your materials.

– Build a big list of people in your target market who need your ebook. Many people won’t buy your ebook the first time they hear about it. Therefore, you need a mechanism to continue to reach out to them and sell to them long after they leave your web site.

Make sure that they subscribe to your newsletter, so that you can continue marketing and selling your ebook to them long time after they leave your web site.

– Market, market, market. Did I mention market? In order to get sales, you need to constantly market your ebook.

There are more ebook publishing and marketing tips and secrets in the FREE E-books Tutorial

Many people have asked me how to price their ebooks. Should you price them high? Should you price them low? Should you price them somewhere in the middle?

I have seen ebooks priced as low as $7 and as high as $297. It is all about three factors – how much value your ebook offers, how well you can sell it (your sales copy + marketing) and how many people you can reach with your marketing.

Pricing is never exact and it is all you, your expertise, your market and your marketing abilities. Sometimes I advise my clients to have an introductory ebook offer and then raise prices afterwards. Sometimes you want to price it higher as soon as you release it and keep marketing at that price.

If you under price your product, your potential customers will be suspicious since you are offering a deal that seems too good to be true. If you overprice your product, you will not get many sales.

There are many factors that go into pricing of your product:

– The purpose of the ebook and the value of the ebook

– The topic of the ebook – is it very specialized or very general?

– Market and competition research. How do you distinguish yourself from others? Do you have a unique twist on the concept that makes the ebook/ideas/methodology uniquely yours?

Here are a few more ebook pricing resources for you:

– Free article, Are You Pricing Your Products Wrong?

– A step-by-step guide for creating, publishing, pricing and marketing ebooks, Make Thousands Of Dollars With Ebooks Home Study Guide

– Online business mentoring program, MarketingSalad.com. There I teach members everything about creating ebooks and marketing them online (and much more!). As a member you can ask me for recommendations for pricing your own ebooks and other products.

Biana Babinsky

On a regular basis I hear from coaches, consultants and other service professionals who tell me that they have huge issues filling up their teleseminars. After trying to teach their teleseminars a couple of times, they stop doing teleseminars altogether. Why offer them if no one is signing up for them?After speaking to many solopreneurs who reported having issues getting teleseminar sign-ups, I found out the 3 main reasons why they are not able to get the sign-ups. Here are the reasons along with information on how to correct them…

Continue Reading What To Do If No One Comes To Your Teleseminars?

In addition to teaching teleseminars over the phone, many coaches and consultants I know also teach local workshops.

A big difference between a local workshop and a teleseminar is that you can have people joining your teleseminar from all over the world. However, only local people or people willing to travel to your location would be able to join you for the workshop.

So how can you get more people to attend your local workshops? I have some ideas for you that you will be able to use:

– Since your workshop is local, promote your workshop locally as much as you can. Use all the tools available to you, newspapers, community centers, libraries.

– Start a public relations campaign to get information about you and your workshop into local newspapers.

– Optimize your web site for search engines. You can even promote a local event using this method. To do that, make sure you pick keywords that reflect the geographical location of the workshop.

– Use your ezine to promote your event. The more local subscribers you have, the better you will be able to promote it.

– Ask others to promote your event in exchange for commissions. It is always helpful to have other people helping you market your workshops.

Read more on marketing your workshops and teleseminars:

– How To Teach People In Groups

– What If Services Clients Can’t Afford Your Rates?

– Are You Maximizing Your Teleseminar Profits?

Biana Babinsky

Hi,

I just posted many new online marketing and online business articles for you to read.

I have also separated the articles into sections, so that it is easier for you to find articles on the specific topics you are looking for.

Here is the list of article topics. Click on the topic you are interested in to read the articles on that topic:
– Article Marketing, how to promote your expertise by writing and publishing articles.

– Blog Marketing Articles, how to start a blog and use it to promote your business.

– How To Get Clients Articles, tips and advice on how to get clients online.

– Earn Multiple Income Streams Online Articles, how to create multiple streams of income for your business.

– How To Do A Teleclass Articles, how to run teleclasses and make money with them.

– E-book Publishing Articles, how to publish and sell your ebooks for profits.

– Newsletter Marketing Articles, how to start a newsletter and build a huge newsletter list.

– Online Copywriting Articles, how to write effective web copy.

– Successful Online Business Articles, how to create a successful online business.

– How To Increase Web Site Traffic, how to get more online traffic to your business.

– Search Engine Optimization Articles, how to use search engine optimization.

– Target Market Articles, how to find a target market for your business.

– Social Networking Articles, how to use social networking websites to get clients.

– Business And Marketing Articles, how to set goals, not be afraid of marketing and lots more business articles.

– Affiliate Marketing Articles, how to make money by selling other people’s products.

– Web Site Design Articles, how to make sure your web site is designed effectively.

The “How To Make Thousands Of Dollars With Membership Web Sites” Home Study Guide is available for you at
https://www.avocadoconsulting.com/rlinks/zmembers

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– Do you want to help hundreds or even thousands of people with your expertise?

– Do you want to work with clients in groups?

– Do you want to work with people who can’t afford your one-on-one services, instead of having to turn them away?

You can do all of that and much more when you create a membership web site for your target market. Here is how:

– Your membership web site will help you promote your expertise to hundreds and even thousands of people

– Your membership web site will enable to work with people in groups

– Your membership web site will enable you to let people who can’t afford your one-on-one services to work with you at a much lower price point.

There are lots more benefits to running a membership web site, and I discuss them in the “How To Make Thousands Of Dollars With Membership Web Sites” Home Study Guide.

Click Here To Learn More About “How To Make Thousands Of Dollars With Membership Web Sites” Home Study Guide

What are leads? Leads are people who haven’t bought from you (yet), but are in your target market and have expressed some interest in what you do and what you have to offer.

With time, you can turn some of these leads into clients. One of the best marketing strategies for a service business owner is to get many leads daily and follow up with them in order to turn them into clients.

I have been generating leads for my business and helping my clients generate leads for their businesses for a long time. Here is a 3 point plan to help you get started with generating leads for your business:

– Define your target market. Who are the people that you want to bring to your web site and turn into leads?

– Create a compelling FREE product that you will give away to your leads in exchange for their e-mail address. The product can be an ebook, white paper, special report, audio, etc.

The medium of the product is not as important as the topic it’s on. The product’s topic should be very compelling, it should make your potential leads decide that they want the gift and give you their e-mail address in exchange for the gift.

– Now you can use a follow up process with your leads and turn them into actual clients.

Need help finding leads for your business? Join my online business mentoring program at https://www.MarketingSalad.com to learn how to generate leads for your business.

Biana Babinsky

Many of my clients have asked me how to get started on having a web site. Should they create a web site themselves? How should they do it? Should they hire someone else to create a web site for them? What makes a good web site?

I usually recommend stepping back from an idea of a web site, and creating a list of what you actually need. You do not need a web site per se; what you really need is a process for getting clients online. Your web site is one of the main pieces in this process.

So, what do you need your web site for? Ask yourself these questions about your future web site:

– Do you need a place to promote your services?

– Do you want to create a hands-off system for getting clients online? Do you want to be able to build your list and use online marketing techniques to do that?

– Do you want to sell products such as ebooks, teleseminars and others?

– Do you need a membership web site?

– Do you need an automated system to get people to your web site and promote your services to them?

What to include on your web site and how to design it will depend on the purpose your web site will serve. If you don’t know what you need your web site to do, don’t hire a designer, as you will waste your money.

Only when you know what the web site needs to do, hire someone to create it for you.
Also, there is no reason to have a web site, unless you are going to use it and other online marketing techniques to attract more clients. If you will not use it for marketing, it will just be another business expense that will not pay for itself.

If you do want to use your web site to market your business, decide what you need your web site to do, before doing anything else. Doing this now will save you a lot of time and money in the long run.

I have helped many clients to save thousands of dollars on their web sites – by helping them create a web site plan to get their web site right the very first time they design it or outsource to have it designed for them. You may want to join my mentoring program at https://www.MarketingSalad.com to learn how to create a plan for your web site.
Biana Babinsky

How Can I Get MORE Newsletter Subscribers? This is one of the most popular questions I receive from coaches, consultants and other service business owners.

The best way to get more people to subscribe to your newsletter is by offering a free gift that they can receive when they subscribe.

Everyone likes free gifts, so when you offer a free gift to your subscribers you are immediately going to get more people to subscribe.

When people first learn about your newsletter, they are not sure if they want to subscribe or not. But they will definitely subscribe if they really want to receive the gift you are offering.

You want the people who learn about the gift to immediately say: “I want this!” and subscribe to your newsletter, so that they can get the gift. Therefore, the gift should be on a topic that is of great interest to your target market.

A few months ago I taught members of my mentoring program how to create a newsletter gift that will get you many newsletter subscribers. You can get the recording of that call at https://www.marketingsalad.com/triple-newsletter.html

Biana Babinsky

So you wrote a book, now what? How can you find people who want to buy your book online? Here is how:

– Define the target audience for your book – who are the people who want to buy your book? Who is the target market for your book? Your book is very targeted, so you should be able to pinpoint a very specific group of people who wants the information you are sharing in the book.

– Start a newsletter to collect the email addresses of people who visit your web site. Not everyone is going to buy your book the first time they visit your web site. If you can’t keep in touch with them AFTER they have visited your web site, you have lost them forever.

If you are able to get their email address you will be able to market your book to them for a long time. Plus, if you decide to offer other products based on your book (teleseminars, ebooks, etc) you will be able to use your e-mail list to promote them as well.

– Create a marketing plan for your book. There are lots of things you can do to market your book – article marketing, blogging, search engine optimization, public speaking, etc.

Make sure your plan addresses how to get traffic to your web site, how to turn your traffic into leads and how to turn your leads into buyers.

Have you written a book? Do you want to sell more copies of your book online? Listen to my FREE Audio Recording, 5 Steps To Selling More Copies Of Your Book. You can download the audio recording, free at https://www.avocadoconsulting.com/rlinks/zbusiness

Biana Babinsky