Archive for the 'Digital Products' Category

How To Sell More Of Your Ebooks

Thursday, October 12th, 2006
 

Want to sell more ebooks online? The same marketing techniques that work for promoting your web site and services work for promoting ebooks and other products:

Create good, persuasive copy. A good sales letter for your ebook can dramatically increase your sales. Make sure you tout the benefits of the product in the sales letter.

Search engine optimization – make sure you optimize your ebook page with relevant keywords. A lot of people use search engines to locate products they want to buy; make sure you can get some of that traffic to your web site.

Article writing and publishing. Write articles of interest to your target market, and create a powerful Resource Box to promote your ebook. I find this to be a great way to promote my ebooks and other products.

Affiliate Marketing. Create a profitable affiliate program that encourages your affiliates to recommend and promote your products on their blogs and web sites.

For more information on selling more copies of your ebooks, here is the FREE Ebook Publishing Tutorial.

Today: FREE Make Money With Information Products Teleseminar

Thursday, October 12th, 2006
 

Hi,

Today at 8pm Eastern Time I will be teaching the Make Money With Information Products Teleseminar

Here is what you will learn:

  • The very first step you must take to start creating products
  • Exactly how to quickly and easily determine which products will be the most profitable
  • The critical information about what makes people buy your products
  • The nuts and bolts of how to create different information products
  • Advice about the real techniques to make money with your information products

I have just 5 more spots left, so learn more and register at Make Money With Information Products Teleseminar

How To Use Your Products To Market Your Business

Sunday, October 1st, 2006
 

Did you know that your products are not just streams of income? You can also use them to market your brand, promote your expertise, and, ultimately, make more money with your business.

To learn how, read my new article, How To Use Your Products To Market Your Business.

To receive my articles on a regular basis, Subscribe To FREE Effective Online Marketing Newsletter.

Biana Babinsky

Complete Step By Step Information Products Guide

Wednesday, September 27th, 2006
 

Why did you start your own business?

Did you start it to be your own boss, make more money and work flexible hours? But are you working longer hours, enjoying less free time and earning less money instead?

Does This Describe Your Life?

You are not taking vacations. If you went on vacation, you wouldn’t be getting paid, and you can’t afford to take a week or two off without pay.

You are working weekends and holidays. A Sunday is the same as a Tuesday when you’re trying to meet project deadlines.

You have no time to spend with your family. You feel forced to take every project that comes along, because you need to continue making money. As a result, you end up working long hours and your family life suffers.

This is vicious cycle – you believe you need to work all the time, because if you stop working, your revenue will dry up.

I have been there too. Back in the 1990’s I started doing web site design and marketing consulting because I wanted to run my own business, be my own boss, and have more flexible hours. Instead, I worked very long hours, worked almost every weekend, and had absolutely no free time. After a while, I was exhausted, and was considering not having my own business at all.

Eventually, I took some time off to think and restructure my business. I decided that when I went back to my business, I wanted to work flexible hours, take weekends off, be able to go on vacation and have lots of time to spend with family and friends.

I realized that the only way to have a profitable business and still enjoy flexible hours and quality of life was by creating multiple streams of income.

What Are Multiple Streams Of Income?

When your one-on-one work is your only source of income, you have to work constantly. When you don’t work, you have no money coming in.

The best part about multiple streams of income is that they can earn you money while you are not working. Imagine checking your e-mail in the morning and seeing orders that came overnight, while you were sleeping. Imagine being on vacation and getting a phone message from your assistant telling you that you sold $900 worth of your products while you were at the beach. All of this is possible if you have multiple streams of income.

My NEW Complete Step By Step Information Products Guide teaches you how to create multiple streams of income. Click Here To Learn More About The Complete Step By Step Information Products Guide

Here Is What You Will Learn In The Complete Step By Step Information Products Guide:

The very first step you must take to start creating multiple streams of income

– The sure way to find the most profitable product ideas. It is much easier than you think.

– The nuts and bolts of how creating products can help you make money while you are spending time with your family

The sure way to find the people who want, need and can afford your products and to get them to your web site

– Advice on using online marketing techniques to drive more web site traffic to your products

and much more. Click Here To Learn More About The Complete Step By Step Information Products Guide

Special Bonus

When you buy this Guide, I want you to get results. I want you to create products, get online customers to buy them and have the quality of life you deserve.

Therefore, I am giving you a chance to ask questions about everything you learn in this guide. For three months you can ask questions about creating your products and using online marketing to promote them at MarketingSalad.com, the online business community.

You can ask me, the author of this guide, as many questions as you would like, and I will answer every single one of them.

Click Here To Get The Complete Step By Step Information Products Guide

Warning: The $37 Price For The Complete Step By Step Information Products Guide Expires Soon

My consulting and coaching rates start at $150/hour. If I were to teach all the information in this course to a coaching student, it would take at least 10 sessions, and cost fifteen hundred dollars.

The Complete Step by Step Information Products Guide contains information that I have collected and perfected in the last nine years of marketing online. Right now I am charging just $37 for the Guide, but the price will go up soon. Act now to get the Guide and bonus at this ridiculously low price of just $37!

Click Here To Get The Complete Step By Step Information Products Guide

Biana Babinsky

FREE Teleseminar: Make Money With Information Products

Tuesday, September 19th, 2006
 

Join us for the Make Money With Information Products Teleseminar, with Biana Babinsky, part of the Business Conversations with Biana Babinsky Teleseminar Series on October 5th at 8pm Eastern Time.

Are you are a coach, consultant or solopreneur who wants to increase business profits, while working fewer hours?

How would you like to have other people recommend you and your products and services to their colleagues?

You want to be able to make money, while you are on vacation?

I great news for you! You can achieve all of above by creating information products and selling them online! Join me for the Make Money With Information Products Teleseminar and start learning how to create a products empire that will take your business to a whole new level!

Learn How To Make Money With Information Products

Here is what you will learn during this information-packed teleseminar:

The very first step you must take to start creating products

– Exactly how to quickly and easily determine which products will be the most profitable

– The critical information about what makes people buy your products

The nuts and bolts of how to create different information products

Advice about the real techniques to make money with your information products

And much more.

What If You Can’t Make It On October 5th?

If you can’t join us on October 5th at 8pm Eastern Time, register for the teleclass anyway, and you will be able to download the teleclass recording absolutely FREE, once the teleseminar is over.

This teleseminar will be recorded.

About Biana Babinsky: Biana Babinsky is the online business coach, expert and author. She helps coaches, consultants, solopreneurs and business owners promote their expertise, create information products and sell them online to increase profits. She is the author of numerous e-books and special reports, and has created multiple streams of income for herself and many clients.

Price: Free

Register for Make Money With Information Products Teleseminar

How To Launch A New Product

Thursday, September 7th, 2006
 

Hi, everyone

If you have ever created a new product – ebook, special report, audio recording, teleseminar – you know that you need to start marketing it even before it is realeased. And, you need to create buzz – on the launch date of the product, and then beyond the launch date as well.

The best time to create buzz for your product is before and DURING the launch phase. So, what do you do to create buzz and how do you get people interested in your new product?

A few weeks from now I will be launching a very exciting new product. I haven’t seen a product like this offered by anyone else, although there is a lot of demand for it. Watch this space for more information about it in the near future!

I will be sharing the behind-the-scenes information on this launch, tips and lessons learned with members of MarketingSalad.com. Join us now to see how to launch a product, what to expect during launch and how to get people excited about your product.

Biana Babinsky

Are You Networking Online Consistently?

Tuesday, September 5th, 2006
 

One of the things I discussed during the Online Networking That Gets Results Teleseminar last week was the importance of being a consistent online networker.

Being consistent to me means networking at least once a week (preferably 2-3 times a week), so that people you network with get to know you, learn about you and your business, trust your expertise and ultimately are able to become your clients or refer others to you.

Sometimes during my online networking I meet people who I call drive-by networkers. These are the people who you see networking online once in a blue moon. When they network, the really network. They spend an entire day or two visiting different online networks, making a splash, creating a flurry of activity, chatting with people and then disappearing from the networking radar until the next blue moon makes its appearance.

Drive-by networkers become active in networking when they have a lull in business. Naturally, they come to the startling realization that they need to do some business development. They jump into networking full force, and spend a day (or two, or three) networking online non-stop. Then they get bored or get a call from a client or decide to use alternate business development strategies and disappear until the next time business is slow.

Being a drive-by networker is a complete waste of time and resources for a variety of reasons:
When you network once every few months, no one remembers you. Every time you come to the same online network, you have to spend the time re-introducing yourself, instead of jumping right into networking.
The best way to gain leads and clients while networking is to be accepted as an expert in your field. You must have a public track record in the field before you can be considered an expert. People generally have a hard time remembering your track record if they can barely recall who you are.
A drive-by networker spends days at a time networking. As useful as networking is, this get very boring very fast. This is reflected in drive-by networker’s posts: they show no signs of life and are incredibly dull. This is only natural — imagine spending a few days doing exactly the same thing over and over again.Remember – don’t be a drive-by networker. Instead, network on a regular basis to get to know others and create business relationships that will last for a long time. To learn more about getting results from your online networking efforts, get my Online Networking That Gets Results Audio Recording.

Biana Babinsky

Is Coaching Shifting to Multiple Streams of Income?

Wednesday, August 30th, 2006
 

There is definitely a shift from just one-on-one coaching to one-on-one coaching + products approach. This is the approach I use and the approach I teach to my own clients, many of who are coaches.

Here are a few reasons why:

– There is a finite number of hours in a week, and this number of hours limits the number of one-on-one clients I can take on. And remember, working with someone one-on-one is not just the coaching time. I also spend the time to prepare for every session. I also provide unlimited e-mail support in-between sessions. All of this takes time.

– I want to help as many people as possible, and that is just not possible if I were to offer one-on-one coaching only. Again, there are just so many hours I can spend working, which limits the number of people I can work with.

– Not all of my clients can afford the one-on-one rates, but many more can afford my teleseminars, e-books and group online business coaching program. Therefore by offering the products, I am helping more people and am able to bring in more revenue.

– Reaching more people really helps me in the long run. My one-on-one clients refer people who buy my products, and someone who bought my e-book a while ago referred a potential coaching client.

– My products help me create marketing opportunities with others – through joint teleseminars, my affiliate program, and lots of other cooperative marketing opportunities and events. I would not be able to do lots of these things (and bring in revenue!) if I only had my one-on-one coaching to offer.

I enjoy one-on-one work I do, and I love to see my clients succeed. But having products helps me have more flexible hours, not work as much, and help many more people.

Biana Babinsky

P.S. Want to learn all about creating products and having multiple streams of income? I teach everything I know to members of MarketingSalad.com, the online business coaching community

How To Promote Your Solopreneurs Business Better

Tuesday, August 15th, 2006
 

Every day I get questions from business owners about how to promote a business better online. What makes one web site sell much more then the other. And how to make more money, while spending less time on your online business.

Here are 5 things to focus on to take your business to the next level this year:

Choose a Good Domain Name. Make your domain name memorable and make it stand out. Think back to domain names you remember and type in in the browser without thinking about them. What makes them memorable?

Then, pick a name that people could associate with your business. Make your domain name stand out among your competition.

Have a Clear Message on your Web Site. How many times have you come to a web site, and left, because you weren’t sure what the web site was selling?

If you don’t capture your web site visitor’s interest right when they come to your web site, they will go elsewhere.

Sell Great Products/Services. When you believe in your products, it shows. Make sure you love what you you sell, and make sure your customers know about that. Make your enthusiasm shine through.

Provide Great Customer Service. When people get good customer service from a business once, they keep coming back to shop at that business again and again.

Keep your customers – provide exceptional customer services to keep the customers coming back.

Market to your Target Audience. Do you know who your target audience is? When you get targeted customers to your web site, you will convert more visitors into buyers, make more sales and make more money.

There are step-by-step directions in applying all of these techniques to your business in my Complete Step by Step Online Marketing Course. Get the course before your competition does, and get ahead!

The Best Approach to Multiple Income Streams

Monday, August 7th, 2006
 

When my clients want to create multiple income streams, some go for creating very different products for the same target audience. Others go for different products for different audiences.

Which approach do you think is better? If you are working with different target market, you will have to do different mailing lists, write different blogs, different articles, and use different promotional techniques to reach your target markets. When you have different products, but work with the same target market, it is easier. While you are promoting or networking with your target market, you could offer different products. After all, your products are created for this market; all you have to find out is what a particular person’s needs are.

What I teach my students at Marketing Salad, the online business coaching community for solopreneurs is the need to create different products and services for the same target market.

There are many different products you can create. Books, ebooks, special reports, CDs, group coaching/consulting, audio guides and many more. Creating them for the same target market helps you really concentrate on your target market, and become well-known in it.

For example, as I work with solopreneurs, all of the products and services I have created are for solopreneurs:

https://www.MarketingSalad.com helps solopreneurs create passive income streams online.

Online Business Coaching helps solopreneurs get more clients by marketing online.

Complete Step by Step Online Marketing Course helps solopreneurs promote their business better online.

I would recommend that you concentrate on one target market, find out what it really needs, and create products / services that can solve their problems.

Once you have done that, and you have some time, you can look at your other target market, learn about the needs and problems, and create products to solve their problems.

Biana Babinsky