Attention, life coaches! Have you already written an e-book for your coaching business? If you are already offering an e-book to your potential coaching clients, you know how rewarding it is to be able to share your knowledge and tips with your e-book.

But an e-book is not the only information product for sharing your knowledge and tips! You can use the information in the e-book to create other information products, so that you can share your knowledge and tips with even more people in your target market.

Here is information for life coaches who want to create even more information products based on their e-books:

– Use the material you have already developed for the e-book to create a teleseminar. Teaching a teleseminar helps you promote your expertise even more. It also helps you reach more of your potential life coaching clients.

– Record the teleseminar. Once you record you teleseminar, you will have an audio recording that you can promote. You can now use the recording in many different ways: you can give it away as a bonus with purchase of the e-book, or you can create an audio download that you can sell on your web site.

– Use every chapter of the e-book on its own. To do that, add additional material and expand each chapter to make it into a stand-alone special report. Now you can use each one of these stand-alone special reports. You can sell them online, give some away as bonuses, etc.

– Create a teleseminar series based on your e-book. To do that, create a series of 3-4 teleseminars based on the e-book. Also, create exercises, resources sheets, notes and worksheets to create an amazing value for your teleseminar series participants.

When you create different information products, more people in your target market will be able to find out about your life coaching business.

– Promote your other products in the e-book. Many times e-book authors forget that the book itself is not necessarily the end product. Include information about your other products and services, as well as links to your web site and other resources at the end of your e-book.

Many times coaches have only one product: their coaching services. Sometimes, when potential coaching clients come to coaches looking for coaching services, the potential clients take a look at the coaching services fees and decide that they cannot afford those prices.

When a potential client is looking for coaching services, she is interested in being coached, but once she finds out the prices of the coaching services, she decides that she cannot afford them. What do you do when you have a potential client, who is interested in your services but they tell you that they cannot afford your service fees?

– You can lower your service fees to accommodate them. Some coaches simply lower their fees to accommodate the client. When you lower your coaching fees, you send the message that you don’t value your knowledge, your experience and your expertise. If you don’t value your knowledge, your experience and your expertise, others won’t either.

– You can stand your ground and not lower your prices. In this case the coaching client will not be able to hire you, and you won’t be able to help this client.

– The third option is to offer an information product instead of the coaching services. Now, this is a win-win situation: you have an information product that will help your prospect. And you don’t have to lower your service fees. Instead, you are able to offer a product that will help your client and that is more cost-effective.

What kind of information products can you offer? You can offer teleseminars, audio recordings, e-books or home study guides. Learn how to create information products, so that you can help those who can’t afford your coaching
services, in the How To Create Information Products Quick Start Guide at https://www.EffectiveInfoProducts.com

Are you wondering why you need to create information products? There are many reasons for creating information products for your business. Your information products will help you promote your expertise, reach more people in your target market, and help those in your target market who can’t afford your services.

Here are three reasons for creating information products:

– Promote Your Knowledge And Your Expertise. When your potential clients are looking to hire someone, they want to know that the person that they are hiring is an expert at what they do. You need to create products to further establish your expertise and promote yourself and your business.

One thing that many experts have in common is that they had written a book or created some other
information product on the subject of their expertise. Start planning your first e-book, special report or audio recording. Doing this will help you establish yourself further as an expert.

– Share Your Knowledge And Expertise With More People. You have a gift that you want to share with more people in your target market. Your gift can transform the lives of many people and make a huge difference in the world. But until you start creating your information products, it is going to take a very long time to help thousands of people.

Make a commitment right now to help more people and look for opportunities to do so in your business plan, etc.

– Reach More Clients And Customers. How often do people look at the price tag for your services, and say thanks, but I can’t afford them? This happens a lot with service professionals. If they can’t afford your services, you cannot help them.

However, if you have information products to sell, now you are in a position to offer something else to these people. If they can’t afford your services, they may be able to afford an e-book, or a CD or a teleseminar. By having products, you have the freedom to offer the lower priced products to your web site visitors. While not everyone can afford your services, many more can afford your products.

Do you want to promote your information products on your Facebook Fan Page? Here are three ideas for how to do that:

– Create a free gift, that in turn, promotes your information product. For example, create a teleseminar that shares useful information, and promotes a longer Teleseminar Series or coaching program. Or, create a special report, that shares useful information and promotes your Home Study Guide as well.

Then, offer this free teleseminar or free special report to members of your Facebook Fan Page.

– Share information about your information product on your blog, and share your blog post on your Facebook Fan Page. Create a useful blog post, and mention your information product in it as well.

Then, share the blog post on your Facebook Fan Page. That way, your fans will read your blog post and learn about your information product.

– Create A Special Tab Of Your Facebook Fan Page To Promote Your Information Products. Create a special tab on your Facebook Page using iframes, and use this tab to share about your information product.

To learn how to create your information products, join me today for How To Create Information Products Call. The call is available exclusively for members of my online mentoring program. If you are not a member yet, become a member and register for the call at

https://www.MarketingSalad.com

Hi,

The How To Make Thousands Of Dollars With Information Products Series starts today, and we only have 3 more spots left.

Don’t miss it, register now at https://www.EffectiveInfoProducts.com

During the Series you will learn, step-by-step, how to create your own ebooks, teleseminars, membership web sites and other information products.

You will also learn how to create an information product by September, so that you can start increasing your revenues with information products in just a few months!

Learn more and register at

https://www.EffectiveInfoProducts.com

Biana Babinsky

P.S. This is the only time I am offering this training live this year, and I only have 3 spots left. Don’t wait, register now and attend this training live. Register now at

https://www.EffectiveInfoProducts.com

Creating your own information products brings has many benefits. When you are the author of an information product, you become better known and visible to your target market, you are able to help more people and you increase your revenues. Sounds great, right?

But even given all these benefits, many coaches avoid creating a new information product because they feel that they will have to spend many hours creating brand new content for the product. Many
coaches don’t want to spend hundreds of hours to create new content, so even though they know that creating a new information product will boost their revenues. Instead, they procrastinate and decide that they will create this product “later”. Naturally, “later” never comes. I have seen coaches who have been in business for three, five, or even seven years without a single information product to their name.

I am here to tell you that it does not have to be that hard. In fact, you probably already have materials for your information product, and they are just sitting there on your computer, waiting for you to package them into a product. Once you find them, it won’t take a lot of time to turn them into finished products! Here is where to look for them:

Review Your Hard Drive

Quite a few of my clients have started and stopped a product a few times. An unfinished manuscript is a great starting point for your product.

Review Your Current And Past Work

When you work with your clients, you answer their questions, give them direction and share ideas, tips and solutions. Is there information that you are sharing that can be turned into a product that can help more people?

Review Your Blog Posts

Usually your blog posts already contain enough information to get started on a new product. If you have been blogging for a while, you might find that your blog already has enough material for almost a complete product.

Review Your Newsletter and Online Articles

You share a lot of information in your articles, so review them to see whether some of the information in them can be used in a product.

Review Your Existing Products

Your potential buyers love information that comes in several different formats, such as text, audio, teleseminars and more. Review your existing products to see whether you can reuse the material in a different product or a different format.

For example, you can turn an e-book into a series of teleseminars, and the series of teleseminars into a home study guide. You can also turn a single e-book into collection of stand-alone special reports.

The possibilities are endless! Your action item for today is to review all of the materials you have
collected on your computer and see how you can use them to create a
brand new product!

During the How To Make Thousands Of Dollars With Information Products Teleseminar
Series you will learn how to create your own information product by September. Join me on the calls to learn how to turn your knowledge into information products and information products into additional streams of revenue!

Biana Babinsky

Time and time again, I have been hearing from coaches who have been creating information products, but are not getting any buyers. They have spent a lot of time creating their group coaching programs, teleseminars, e-books, home study guides and other products, but no one is buying them.

Frustrated, these coaches decide that helping their clients with information products is not possible and go back to selling their one-on-one services exclusively. As a result, they work very long hours and are not able to increase their revenues.

If you are not able to get buyers for your information products, you are probably making one of these three mistakes. Take a look at the list below and see whether you are making one of these mistakes. Then use the solution outlined to correct the mistake and start making money with your information products.

Mistake 1: You Are Not Selling The Products That Your Target Market Wants To Buy

The only way to create a successful information product is by giving your target market exactly what it wants.

How To Fix This: Before creating your information product, do market research and find product topics that your target market is interested in.

Mistake 2: Your Sales Copy Is Not Selling

Even if you have a product that your target market wants, that is not enough. For the product to sell, you must explain to your target customers how your product will benefit them. The best way to do that is by writing an effective sales letter. If your sales letter does not sell your product, you will not get results

How To Fix This: Write effective sales copy. If your sales copy is not effective, hire someone to teach you how to write effective sales copy. Effective sales copy for just one product will add thousands of dollars to your bottom line.

Mistake 3: You Are Not Driving Enough Traffic To Your Sales Copy

Now that you have a product that your target market needs and your sales copy is effective, you must drive traffic to your product page. No traffic equals no sales, so start driving people to your site.

How To Fix This: Drive traffic to your product page. Article marketing directories, social networking web sites, search engines, your blog are excellent traffic sources.

To learn how to your information products into revenues, register for the How To Make Thousands Of Dollars With Information Products Training

Biana Babinsky

If you are still on the fence about whether to create your own information products, here are just some of the reasons to have your own information products empire:

– More revenue. When you sell your information products, you will bring in more revenue. It is as simple as that.

– More time to do with as you please. Take more time off, spend more time with your family, and go on vacation. Do something else while your information products are bringing in more revenue.

– More control over your business. When you have information products, you don’t have to work with everyone who wants to work with you. You can choose to only work with the clients whom you truly enjoy working with.

In just a few hours I will be sharing information to help you create your own information products empire. There is no charge to join me, so register now at

https://www.avocadoconsulting.com/in/

Even if you cannot join me live, register anyway, and you will get access to the audio recording of
the call. Register now at

https://www.avocadoconsulting.com/in/

Biana Babinsky

Have you ever heard the saying, “If you want to learn how to do something really well, teach it to others”? It follows from this saying that people who teach others usually have a good command of the material. In short, they are experts at what they do.

Teaching a class in something you know is also a great way to demonstrate your expertise to your potential clients. Teaching is a very versatile marketing technique and it is very easy to use teaching to promote your expertise both online and offline.

In addition to all of the above, offering teleseminars is becoming a necessity for service businesses. In today’s economy it is extremely important to be able to offer lower-priced products in addition to services so that you can serve the people who can’t afford to work with you one-on-one.

If you are just starting out using teaching to work with more potential clients and increase
your business revenues in today’s economy, here is the teleseminar how-to plan for you:

Decide Whether You Want To Teach Your First Class Locally Or Teach A Global Teleseminar
Over The Phone

I recommend offering a teleseminar, because when you teach over the phone, you aren’t restricting yourself to a small geographical area. When you teach teleseminars, you can promote them to a much larger group of customers.

When you teach over the phone, people from all over the world can join in on your calls. When I teach my teleseminars, I have participants from many US states and several other countries joining me on the calls.

Decide Whether To Charge For The Teleseminar Or Whether To Offer A Free Teleseminar

If this is the very first teleseminar you have ever taught, offer it free. You will get lots of people attending, and it will be a great training session for you to experience offering teleseminars over the phone.

You will also be using teleseminar equipment such as bridge line and you will also be doing teleseminar recording. You want to iron our all the details and see that you are able to use all the teleseminar equipment without any technical issues before you start to actually charge others for your teleseminars.

Find Topics For Your Teleseminars

Finding the right topic for your teleseminar is extremely important. If you find a topic that is of interest to your target customers, you will get lots of teleseminar participants. If you pick a topic that is not of interest to them, very few (if any) people will register.

Decide When Your Teleseminar Will Take Place And Start Promoting It

Create a marketing plan for promoting your teleseminar. You will see that if you have a plan, you will get better results and get more participants for your calls.

That’s it – now you are ready to do a teleseminar! Teaching teleseminars is a great technique to get more clients and increase your revenues in today’s economy.

I have been getting many questions from business owners about how to get clients and increase revenues in a recession. One of the best ways to do that is by creating information products. Here is why:

Offer Lower Priced Options

In today’s economy many people can’t afford to pay for your services. You have two choices: don’t offer any products, and you won’t help any of the people who can’t afford your services. Or, you can offer products and help and create additional revenues with those who can’t afford your one-on-one services.

Help Thousands More People

Even though we are in a recession, your clients still need help and your expertise. This means that you can still help people; you just need to be more creative about it. When you only work one-on-one with your clients, you can only work with a very limited number of people. Create your own information products and you will be able to help thousands of people!

Become Known As An Expert

In today’s economy it is more important than ever to be known as an expert, because when people do decide to spend their money, they spend their money with experts.

Take a look at people who you consider experts. Chances are, they all have products that they offer for sale: e-books, books, teleseminars, etc. When you offer products for sale you are seen as an expert by your target market.

Here are some products that you can create:

– Special Reports And E-books. Both of these are text documents. Special reports are usually shorter documents (about 5-25 pages). E-books tend to run longer. I have seen e-books anywhere from 20 and 400 pages.

– Audio Products are voice recordings of one or more people. There are many options available to you to create audio products. You can create an audio product simply by recording yourself, recording an interview with you, or by recording a class, a lecture, or a workshop.

– Teleclasses And Teleseminars. Teaching classes over the phone is an excellent way to demonstrate your expertise to many people at once and to offer your coaching or consulting sessions at a lower price point.

– Community and Membership Web Sites. Membership web sites, blogs and forums are becoming very popular among solopreneurs and online business owners. Many solopreneurs and business owners are repackaging their knowledge, information and expertise and selling it through membership web sites.

Take action and create a plan to create information products today! You will become known as an expert, create additional income streams and help many more people. Get the How To Create Information Guide, to learn exactly how to create information products for your business. Get it now at https://www.marketingsalad.com/products.html

Biana Babinsky