Many professionals I know have found a new approach to solving an old problem that their target market experiencing. Once they turn this approach into a program or book or a class, the question becomes how to sell this brand new approach to their potential customers.

Do you market and sell it by concentrating on the approach? Or do you do something else?

I recommend that instead of focusing on the new approach, you should focus on what your customers get when they learn and apply this new approach.

Always remember that your customers want to know what’s in it for them, what the value is of what they will receive and what the benefits are going to be. They are much less interested in a brand new revolutionary approach; they are much more interested in the results they will receive get when they use it.

My recommendation to you is to market using benefits, and explain about the new approach and how it works after you have explained the benefits.

This is how I teach my clients to create winning sales letters – first you explain the benefits of whatever you are selling. Only after you explained the benefts you should explain what you are offering (new approach, e-book, seminar, etc). Benefits always come first.

Biana Babinsky

The price of How To Make Thousands Of Dollars With E-books Teleseminars Series is going up
tonight at 11pm Eastern (NY) Time. Register before the price goes up at

https://www.avocadoconsulting.com/rlinks/zebookt

Spring is here! Spring is the time to start something new and now is a great time to create a new e-book for your business. Join me for How To Make Thousands Of Dollars With E-books Teleseminars Series to discover how to create an effective e-book and make thousands of dollars with it.

Here are just a few of the things that you will learn:

– Why an e-book is the easiest information product to develop

– How to find the most profitable e-book topics

– How to decide on the best e-book format and use it as a selling point

– Advice about making money with your e-book

– How to avoid all the mistakes that many first time e-book authors make

The price of the Teleseminar Series is going up today, March 7th at 11pm Eastern (NY) Time. Learn more about the Teleseminar Series and register at

https://www.avocadoconsulting.com/rlinks/zebookt

Are you a coach, who is thinking about publishing your own ebooks? It is much easier to publish an ebook than to publish a book, so many people choose to use this publishing route.

Here are three things to pay attention to if you want to publish and sell your ebook online:

– Does your target market need your ebook? If you want to sell many copies of your ebook, there has to be a need. Also, your target market has to want and be able to afford your ebook.

Before you go ahead and publish your ebook, you need to evaluate the demand for your materials.

– Build a big list of people in your target market who need your ebook. Many people won’t buy your ebook the first time they hear about it. Therefore, you need a mechanism to continue to reach out to them and sell to them long after they leave your web site.

Make sure that they subscribe to your newsletter, so that you can continue marketing and selling your ebook to them long time after they leave your web site.

– Market, market, market. Did I mention market? In order to get sales, you need to constantly market your ebook.

There are more ebook publishing and marketing tips and secrets in the FREE E-books Tutorial

February is almost over and I am celebrating because it is the last winter month and next comes March — the first month of my favorite season, spring. While I am sure we will still have some winter-like weather in March, the sun will still shine a bit brighter, because, well, it’s March.

I want to celebrate the fact that we only have two days left in February, and I want you to celebrate with me! And to do that, I am offering you a very special gift.

For the next two days, today and Friday, get my How To Get Clients Online Home Study Course and I will send you my best-selling e-book, Complete Step By Step Information Products Guide absolutely FREE. It sells for $47 on my web site, but you can get it FREE if you get the How To Get Clients Online Home Study Course before 11:59pm Eastern (New York) Time on February 29th. Get it now at

https://www.avocadoconsulting.com/rlinks/zmarketing

Biana Babinsky

P.S. This offer will be gone in less than two days. Get your gift now at

https://www.avocadoconsulting.com/rlinks/zmarketing

Can you get more newsletter subscribers by using pay per click search engines?

Pay per click advertising can help you build your list, but it can also help you spend a lot of money fast :)

If you are just starting with a pay per click campaign, here is what I recommend:

– Learn about pay per click advertising and how it works before actually starting to use it. If you are not sure what you are doing, it gets expensive really fast. So learn before you jump in with your money.

– Spend time on finding good keywords that your target customers would use searching for what you have to offer. Good keywords are key to reaching your target market and
getting them on your list.

– Write effective ads. If your ad doesn’t speak to your target customers they will not click on your ad and you will not get them on your list.

– Test! Compare different keywords, different ads and see which ones produce the best results for you.

Also, I would not rely just on pay per click to get subscribers. There are lots of other techniques that do not cost anything to apply, such as article marketing, search engine optimization, blogging and more. I recommend using pay per click as one of your list building techniques, but definitely not as the only one.

I will be discussing how to use pay per click advertising during the Grow Your List Teleseminar Series. There is just one more seat left, so register now at https://www.avocadoconsulting.com/rlinks/znews

Biana Babinsky

Many people have asked me how to price their ebooks. Should you price them high? Should you price them low? Should you price them somewhere in the middle?

I have seen ebooks priced as low as $7 and as high as $297. It is all about three factors – how much value your ebook offers, how well you can sell it (your sales copy + marketing) and how many people you can reach with your marketing.

Pricing is never exact and it is all you, your expertise, your market and your marketing abilities. Sometimes I advise my clients to have an introductory ebook offer and then raise prices afterwards. Sometimes you want to price it higher as soon as you release it and keep marketing at that price.

If you under price your product, your potential customers will be suspicious since you are offering a deal that seems too good to be true. If you overprice your product, you will not get many sales.

There are many factors that go into pricing of your product:

– The purpose of the ebook and the value of the ebook

– The topic of the ebook – is it very specialized or very general?

– Market and competition research. How do you distinguish yourself from others? Do you have a unique twist on the concept that makes the ebook/ideas/methodology uniquely yours?

Here are a few more ebook pricing resources for you:

– Free article, Are You Pricing Your Products Wrong?

– A step-by-step guide for creating, publishing, pricing and marketing ebooks, Make Thousands Of Dollars With Ebooks Home Study Guide

– Online business mentoring program, MarketingSalad.com. There I teach members everything about creating ebooks and marketing them online (and much more!). As a member you can ask me for recommendations for pricing your own ebooks and other products.

Biana Babinsky

Many coaches, consultants and other service business owners have asked me how to sell more copies of their e-books

Just like with any product, in order to sell your ebooks, you need to bring a stream of interested people to your sales page.

In order to sell your ebook you will need:

– An effective sales letter that can convert your target market into buyers. It is very important to have a good sales letter for an information product. Even if you can get good traffic to your web site you will not be able to convert traffic into sales without a good sales letter.

– A good price/value offer that your sales letter presents to your web site visitors. Can you convince them that they need your product and not someone else’s?

– An effective marketing strategy that brings targeted traffic to your ebook page, every single day.

There are many different marketing techniques you can use to do that. Your own newsletter, article marketing, blogging, search engine optimization and more.

In the Make Thousands Of Dollars With E-books Home Study Guide I discuss how to sell many copies of your ebook. You can see it at https://www.avocadoconsulting.com/rlinks/zebookt

Read more on selling ebooks and sales letters:

– Longer Sales Letters Produce Better Results

– Show that you are providing value

– How To Create Effective Web Site Copy

Biana Babinsky

If you are a coach, chances are you have been thinking about teaching a workshop. However, what stops many coaches from actually offering a workshop is not being able to get any participants. How can you get enough participants for your coaching workshops?

Truth is, the marketing part is the most important and hardest part of putting together a workshop. You need to have a marketing plan and start planning for marketing early on.

No one will be as effective as you are at promoting your workshop. This is because you have the unique knowledge of your market, their issues and the benefits that your workshop will bring them.

In order to market your workshop successfully you will need:

– Make Sure That Your Target Market Needs And Wants Your Workshop. In order to successfully sell your workshop you need to be sure that the people you are selling it to (your target market) need, want and can afford it.

If they have no need for what you have to offer, you will not be able to sell the workshop.

– Be Able To Reach Your Target Market. In order to sell your workshop you need to be able to reach the people who want to buy it, your target market.

You need to have a list of your target market that you can contact. If you haven’t started building your list, get started now. This is a single most useful thing you can do for your coaching business.

– Create Effective Sales Copy. When you bring your target market to your web site to sign up for the workshop, you still need to convince them to register.

This is why you need to write good, benefits-oriented web copy about your workshop. The copy needs to convince your target market to register for the workshop by showing them all the benefits they will receive when they attend the workshop.

Want to know how to promote your workshops and make money with them? Join the online business mentoring program at MarketingSalad.com to learn the step-by-step process for promoting your workshops. Join now at https://www.MarketingSalad.com

Biana Babinsky

More Blog posts:

– How To Create A Squeeze Page To Capture Your Social Networking Traffic

– The Simplest Strategy To Build Your List With Social Networking

– Mistakes You Are Making When Building Your List With Social Networking

You should use article directories (or article banks) to post your articles online. Write articles that are of interest to your target market and post them to article directories.

Why should you do that? The real value of posting articles to article directories is that when you post an article there, you also include your Resource Box, a paragraph about you and your business and a link back to your web site. Once your article gets posted to directories, so does the link back to your web site. Once you submit your article to article directories, you will have lots of additional links pointing back to your web site.

When people re-print your articles from the article directories sites you get lots of MORE places posting your articles and linking back to your web site. Now you have even more links back, all providing you with additional web site traffic.

All these links lead to you getting much more web site traffic and clients visiting your web site. And the best part is that there is no fee to use article directories. It is absolutely free to post your articles.

I consider article marketing (writing articles and posting them to the article banks) one of the best ways for life coaches, career coaches, business coaches and other coaches and solopreneurs to market themselves online, build a large list and get more clients.

I have created Article Marketing Home Study Guide that teaches you how to use article marketing to promote your business. It also includes a list of 40 article banks.

You can see it at https://www.avocadoconsulting.com/rlinks/zarticles

Biana Babinsky

December is an interesting month for many coaches, consultants, virtual assistants, professionals organizers and other self-employed solopreneurs. This is because in December people have to spend a lot of money on gifts, so they are budgeting and looking for ways to decrease their spendings on other things. When they do this, they usually cancel the professional services they pay for, such as coaching, professional organizing, services of virtual assistants and more.

As December is approaching, I have been hearing from many coaches whose clients are taking a break in December. Coaches report that 20-50% of their clients are taking a break, thus the coaches are getting 20-50% less revenue in December.

So what do you do if you have no clients and plenty of time in December? Spend the time on creating a teleseminar or teleseminar series that you can teach in January!

In January plenty of people are going to be looking for support with their lifes and careers. Create a teleseminar around the problems your potential clients will be experiencing in January, and you will be able to have a very profitable January.

What kind of teleseminars can you create? Here are a few examples:

– A financial coach can create a teleseminar on how to pay off the holiday debts faster

– A fitness coach can create a teleseminar on how to get rid of those extra pounds that people gained eating food during the holidays

– A life coach can create a teleseminar on how to finally reach your new year resolutions

Start working on creating your teleseminar now, so that you can announce it in January!

Discover how to create, teach and market extremely profitable teleseminars with the Teleseminar Tutorial.