How can you promote your life coaching business?

Many people don’t know what a life coach is, so they get confused when you bring up life coaching. You don’t want to confuse your potential clients; rather, you want them to see the benefits of hiring you as soon as you start talking.

When someone asks you what you do, instead of saying that you are a life coach, tell them the most important benefits of hiring you.

For example, you can be a business coach, but when people ask you what you do, you could tell them that you help business owners get more clients and make more money with their business. Everyone understands what it means to get “more clients and more money”, so the people you are talking understand immediately what you are talking about.

In order to promote your business, create a system that will bring leads to your business, that you can turn into clients at a later date.

A coaching service is a big ticket item, and many people will not buy it immediately. However, as you build a relationship with them and they get to know you, it will be much easier for you to sell your services to them. You need to create a marketing funnel – starting with a free item such as your newsletter, continuing with ebooks and seminars, and ending with your coaching service.

I strongly recommend that you create products to sell. In addition to having high ticket coaching, you should also offer teleseminars, ebooks, reports, audio recordings, etc. Many people can’t afford your services, but they will be able to afford your ebooks, teleseminars, and reports, as they are cheaper.

Here is information on FREE Tutorial on creating your own information products.

One way to promote your business and your products is by being an author. Read one of my articles, Promote Your Expertise By Being An Author.

To receive my articles in your mailbox every week, subscribe to my Effective Online Marketing Newsletter.

Biana Babinsky

Can you give things away on your web site, and still get clients? I offer many free marketing resources – I offer a FREE report, “Top 5 Ways To Increase Online Sales” to my newsletter subscribers. I publish a free weekly online marketing newsletter. I have written dozens of marketing articles that have been re-published on hundreds of web sites and I offer free teleseminars from time to time.

Why do I do this? To promote my expertise and give people a taste of how I work, and what I am about.

My articles, help me drive more people to my web site and create more awareness for my business and my brand. Many of my clients tell me they found me online, then searched for me on Google and read about me/my articles before they decided to buy my products or hire me.

My articles also help me get better search engine rankings, which, in turn, helps get more people to my web site.

My free teleseminars usually attract hundreds of people, and help me promote my brand and my business and give people a taste of how I teach and what I am all about.
Want to learn how to use free marketing techniques to drive more people to your web site and get more customers? Here is the FREE Tutorial, How To Promote Your Coaching Business

Should you password protect an ebook that you are selling? I usually recommend to my clients to convert their ebooks to PDF, but not use password protection on them. Passwords can get lost, and they can inconvenience your customers. Also, I am not sure what program(s) you would use for the password protection, but e-book creation/protection packages require customers download and use that particular software, and that artificially decreases the size of your market to people who would actually be willing to do this.

Instead of password protection, here is what I recommend:

– Convert your e-book to PDF.

– Create an affiliate program for the e-book. People who know that they can earn money by using their affiliate link will use the affiliate link, instead of sharing the e-book free.

– Add your resources and links to the e-book. This way the buyer, or even someone who does get the e-book from the buyer, will be able to visit your web site, buy your other products, subscribe to your newsletter, etc.

Learn more about creating and selling your ebooks in the Complete Step By Step Information Products Guide.

Biana Babinsky

After you have finished your ebook, created a sales letter and mapped out a marketing campaign for promoting it, there is one more decision that needs to be made. You need to price this ebook.

Your sales do depend on your price. If you under price your product, your potential customers will be suspicious since you are offering a deal that seems too good to be true. If you overprice your product, you will not get any sales.

There are many factors that go into pricing of your product:

– The purpose of the product

– The topic of the product – very specialized or very general

– Market and competition research

and much, much more.

This week we are discussing different product pricing strategies at MarketingSalad.com. I have answered members questions about when to give products away at no charge, and when to charge for them and I shared my own pricing strategies.

Get immediate access to pricing information (and much, much more) at https://www.MarketingSalad.com

Biana Babinsky

Someone asked which products to use to create passive income streams. I teach business owners how to create passive income streams, and my recommendation is to create your own products. Yes, it will take longer than selling someone else’s, but it will help you create your own brand, use your own expertise and create reliable income streams for years to come.

The products I recommend to create are usually e-books, audio recordings, reports, etc – they are digital products that you can sell using your own computer. You don’t need to have an inventory – you just need a copy of your work on your computer.

To find topics for your products, I recommend looking to your expertise or to something that you love to do and to see if you can find a target market that you can help. Survey your target market to see what kind of information and products they are interested in buying – after all, if there is no demand, there is no point to create a product to meet this demand. Once you find out what your target market needs, you can consider creating products around that.

Biana Babinsky

To learn more about creating products and passive income streams, get the Complete Step By Step Information Products Guide

There just two more days left to get the Complete Step By Step Information Products Guide at the special price of $37.

– Do you want too make more money and work flexible hours?

– Do you want to use your products to promote you and your business?

– Do you want to help thousands of people with your expertise?

My own multiple streams of income have enabled me to work fewer and very flexible hours, help more people and get more customers. But things weren’t always like this.

Back in the 1990’s I started doing web site design and marketing consulting because I wanted to run my own business, be my own boss, and have more flexible hours. Instead, I worked very long hours, worked almost every weekend, and had absolutely no free time. After a while I was exhausted, and was considering not having my own business at all.

Eventually I restructured my business. I decided that I wanted to work flexible hours, take weekends off, be able to go on vacation and have lots of time to spend with family and friends.

I realized that the only way I could have a profitable business and still enjoy flexible hours and quality of life was by creating multiple streams of income.

The best thing about multiple streams of income is that they can earn you money while you are not working. Imagine checking your e-mail in the morning and seeing orders that came overnight, while you were sleeping. Imagine being on vacation and getting a phone message from your assistant telling you that you sold $900 worth of your products while you were at the beach. All of this is possible if you have multiple streams of income.

My Complete Step By Step Information Products Guide teaches you how to create multiple streams of income.

Here Is What You Will Learn In The Complete Step By Step Information Products Guide:

– The very first step you must take to start creating multiple streams of income

– The sure way to find the most profitable product ideas. It is much easier than you think

– The nuts and bolts of how creating products can help you make money while you are spending time with your family

– The sure way to find the people who want, need and can afford your products and to get them to your web site

– Advice on using online marketing techniques to drive more web site traffic to your products

and much more. See information on what you will learn in
the Guide here: https://www.avocadoconsulting.com/rlinks/zinfo

Special Bonus

When you buy this Guide, I want you to get results. I want you to create products, get online customers to buy them and have the quality of life you deserve.

Therefore, I am giving you a chance to ask questions about everything you learn in this guide. For three months you can ask questions about creating your products and using online marketing to promote them at MarketingSalad.com, the online business community.

You can ask me, the author of this guide, as many questions as you would like, and I will answer every single one of them.

Get Complete Step By Step Information Products Guide Now.

Warning: The $37 Price For The Complete Step By Step Information Products Guide Expires At 11pm Eastern Time on October 31st

My consulting and coaching rates start at $150/hour. If I were to teach all the information in this course to a coaching student, it would take at least 10 sessions, and cost fifteen hundred dollars.

The Complete Step by Step Information Products Guide contains information that I have collected and perfected in the last nine years of marketing online. Right now I am charging just $37 for the Guide, but the price will go up in less then two days. Act now
to get the Guide and bonus at this ridiculously low price of just $37!

Buy The Complete Step By Step Information Products Guide Now

Hi, everyone

I am going to be one of the speakers at the Womens Marketing Telesummit and would love to have you join me there! Here are just the few things that you will discover:

– Dozens of ways to grow your business without spending a fortune

– How to find your perfect clients so that your business thrives for years to come

– The no-nonsense scoop on exactly what you need to do to get more customers; we’ll give it to you step-by-step and cut through the jargon and information overload

– Easy ways to increase your productivity (and profits) – how you can get more done in less time, and make more money

– Money for nothing – how to create a number of passive income streams that bring you money while you sleepAnd much, much more! Click here to see what you will learn.

Plus, you will be enterered to win lots of great prizes, including a one year membership to my MarketingSalad.com, the online coaching web site for solopreneurs.

Click Here To Learn More About Womens Marketing Telesummit

How many people do you want to help? Many of my clients say they want to help thousands or even millions of people. This is a very noble goal, but it is very hard to achieve if all you offer are one-on-one services.

Read the rest of my article, How To Help More People to learn how you can use your expertise to help many more people then you ever thought was possible.

Subscribe to the Free Effective Online Marketing Newsletter to receive future articles in your e-mail box.

Biana Babinsky

Many of my clients have asked me for recommendations on the first and easiest product to create. If you are a new infopreneur who is just starting out with product creation, I recommend that you start with an e-book.

An e-book is the easiest product to create because writing is the most natural way for many of us to create content. You can create an e-book as a text document, and than convert it into a PDF document and your e-book is ready.

E-books are also the easiest products for your customers to use, as anyone can read PDF e-books, and the PDF reader is available at no charge for different computer platforms.

Want to learn how to create an e-book and make money with it? Join me for the How To Make Thousands Of Dollars With One E-book Teleseminar.

Biana Babinsky