This question comes up from time to time on many forums that coaches and other business owners participate in. Many people want to know if you can really get clients from your web site. And the answer is “Yes!”.

So how can you promote your coaching business online to get clients? Here are some tips to help you get clients from your coaching web site:

– Not everyone who comes to your web site is going to become a client immediately. Design a few different paths for your web site to work with for your web site visitors. Let your web site help your web site visitors subscribe to your newsletter, buy your product, attend your teleseminar, etc.

– Create very clear paths for your web site visitors to take. If you don’t understand how your web site visitors are using your web site, how are they going to use it? Design separate pages for lead generations, sales, coaching services, etc.

– Test, test, test. You will not know what works online until you test different methods of marketing, different web pages, etc.

– Drive traffic to your web site. You will not be able to get clients form your web site, unless you have traffic coming to your web site every single day.

Use online marketing techniques such as social networking, search engine optimization, blogging, article marketing and others to drive traffic to your web site.

– Always try to turn more web site visitors into leads and clients. If your web site visitors leave your web site without taking action, you will lose them forever. Work on turning as many of them as possible into leads and clients. That way you will be able to continue working with them.

For more information on getting clients with your web site, here is a FREE Tutorial, How To Market Your Coaching Business at https://www.avocadoconsulting.com/market-your-coaching-business/

Have you seen those one-page web sites that are created with one purpose – to sell a product to a particular audience? Typically they are long sales pages discussing just one particular product.

I am sure you have seen these one-page web sites offering free reports or other free products in exchange for your e-mail address. But how do you create a page like that to see a for-fee product? In order to do this successfully, your web site should have a good sales letter that can sell your product to your target audience.

You can hire someone else to write you sales copy, but I strongly recommend to my clients to learn how to write your own sales letters. This way you will be able to tweak your sales letter and write sales letters for your future products.

Here are some tips for you for creating landing pages for your products:

– Before Writing Your Web Copy, Do Research To Understand Your Target Market. Since the goal of your sales copy is to get your customers to buy your product, you need to spend some time understanding the needs of your target market.

Use the information in your sales copy by showing your potential buyers how your product is going to give them what they need.

– In Your Sales Copy, Concentrate On Your Customers’ Benefits. Your customers want to know how your product will benefit them. Use your copy to communicate the benefits to your potential customers. This is one of the best ways to turn potential customers into actual customers.

– Make Your Sales Copy Easy To Read. Write in short paragraphs and separate your paragraphs with plenty of white space.

– Make Good Use Of Headlines. Not everyone is going to read everything you have written in your sales copy. The majority of readers just skim sales letters. However, more people are going to read your headlines, as opposed to text, because they are written in bigger font.

– Test! Test! Test! Don’t just use the first sales copy you create. You should constantly test your sales copy in order to find the elements that helps you convert more visitors into buyers.

Biana Babinsky

One of the most important concepts in online marketing is a landing page. A landing page is a page where your visitor lands to do something. It could be a page where your web site visitor lands following a link from your PPC ad. It could be a page where your web site visitor lands to purchase your ebook. In short, it is a page, where your web site visitor comes to take action.

The best rule to remember about a landing page is one action – one page. What is an action? An action is the action you want your web site visitor to take on the landing page. The action can be subscribing to your newsletter, buying an e-book or registesting for a telseminar.

The most successful landing pages don’t try to be all things to all people. Rather, they concentrate on getting a user to take one action and one action only. When someone lands on a landing page like that, they only have two options – take action or leave.

So, what about your landing pages? If your landing pages are not producing results, it is time to take action!

– Review your landing page. Are you only asking your web site visitors to take one action per page? If you are asking them to take more than one action, make a change to ask them take just one action.

When I helped a client change her landing page for a teleseminar to only have one available action to take, she was able to double her sign-ups!

– Review your web copy. The sales copy on your landing page is very important as well. Does it convince your web site visitor to take action? If not, you need to improve your sales copy to make it convince your visitor to take action.

– Review your marketing. How do you promote your landing page? Do your promotions help you qualify your visitors, so that the ones who do come to your landing page are already targeted customers?

Biana Babinsky