Are you a virtual assistant? Do you want to get more clients for your virtual assistance business? I have helped many VAs promote their business online and get clients and here is what I recommend:

– Define a target market for your business. Be extremely clear on who your target market is, and how you help it.

– Create an effective marketing message for your business. You want your target market to hear your message and say to themselves: “This is exactly who I want to work with!”

– Create a web site that attracts your target market to your business.

– Use marketing techniques to bring your target market to your web site. There are many online marketing techniques you can use – search engine optimization, networking, article marketing, blogging. Just make sure that the people you bring to your web site are in your target market.

I have created a free special report, “Top Strategies To Get Clients Online” that will give you some ideas about using the Internet to get clients for your virtual assistant business. You can get the report at https://www.avocadoconsulting.com/free_report.html.

Biana Babinsky

So you are invited to speak in front of your target market. How do you maximize the results you can get out of this speaking engagement?

You can do that by inviting the people who are attending the presentation to subscribe to your newsletter.

During your presentation, I recommend passing around a sign-up sheet for your newsletter, asking participants for their name/e-mail address and permission to send them your newsletter. To make your offer more valuable, the sign-up sheet should have the information about the gift they will receive when they subscribe to your newsletter.

Don’t have a gift for your new newsletter subscribers? I recommend creating one, as this is one of the best techniques to get more subscribers for your list.

When you get their email addresses, you will be able to keep in touch with them and let them know about your upcoming events, seminars, and products. Doing this is extremely valuable to you as a business owner.

Want to learn more about free methods to build your list fast? Join me for the Grow Your List Teleseminar Series at https://www.avocadoconsulting.com/rlinks/znews

Biana Babinsky

How do you feel when someone unsubscribes from your newsletter? Do you feel a bit upset? Do you want to know why they have unsubscribed?

People unsubscribe for many different reasons. But since they do not want to receive your newsletter, they are not your ideal subscribers/potential clients.

Don’t spend your time thinking about why people unsubscribe. Instead, concentrate on making your newsletter the best it can be for people who are still your subscribers. These are the people who you will be able to share information with and also will be able to turn into clients later on.

There will always be people unsubscribing from your newsletter. This is because not everyone
is your ideal potential customers and not everyone is going to resonate with your message. This is exactly what you want to happen – you want them to self-select, so that you are communicating with the people who really want to hear from you. The more targeted your list is, the better conversion rates you are going to get from it.

There are two things that I recommend to my clients to concentrate on for their newsletters:

#1 is growing their list fast and getting as many subscribers as possible.

#2 is experimenting with their newsletter to find content/format that will benefit both you and your subscribers.

Discover how to build your list fast, register for the Grow Your List Teleseminar Series. During the Series I will share with you many effective techniques for building your list, and 95% of these techniques are FREE to apply.

Biana Babinsky

It is not enough to have many newsletter subscribers. In order to have a successful business you need your subscribers to actually buy what you have to offer.

So the question becomes, how to make your newsletter subscribers more responsive to what you have to offer?

Here are some questions to ask yourself to help you make your newsletter convert better:

Are people on your list in your target market? If they aren’t, they are not interested in buying what you have to offer.

Do you offer your subscribers what they want? Your target market has to want, need and be able to afford your products and services in order to buy them.

Do you contact your subscribers too much/too little? Sometimes when my clients tell me that they can’t get sales from their newsletter, it is because they e-mail them too many times or too few. Much more often it is too few – if you send out your newsletter once every three months, your subscribers may just forget who you are.

Do you ask your subscribers to buy? In order to get people to buy, you have to ask them for the sale.

Is your list large enough? The more subscribers you have, the more sales you are going to be able to get from your list.

Discover how to get more newsletter subscribers and convert them into buyers with the Grow Your List Home Study Guide. You can find out more about it at https://www.avocadoconsulting.com/rlinks/znews

Biana Babinsky

Many coaches have asked me whether they should stop publishing a newsletter and just concentrate on publishing a blog.

The answer is no. Your newsletter is the best way for you to build a relationship with your potential customers and turn them into customers. One of the first things that everyone does when they get online each day is check their e-mail. Therefore e-mail is still the best way to reach your target market.

Your blog and your newsletter serve different purposes. Your blog is great for:

– Bringing in social networking traffic

– Bringing in search engine traffic

– Getting your traffic to subscribe to your newsletter

Your newsletter is great for:

– Sharing what’s new in your business with your target market

– Sharing useful tips and ideas with your target market

– Building relationships with your target market

– Turning your newsletter subscribers into clients by letting them know about your products and services

A blog is great to market your business, and so is your newsletter. The best way to use both is to decide where each one fits into your Online Marketing Plan, create goals for each one of them and use them to reach those goals.

Learn how to build your list with your blog and other marketing techniques in the Build Your List Home Study Guide.

Biana Babinsky

There are two things that your web site must do:

1. It needs to attract your target market. In order to do this, you will need to optimize your web site for search engines, use article marketing to get people to come to your web site, etc.

Read more on how to get web site traffic in the Online Marketing Techniques To Increase Website Traffic article.

2. Your web site needs to SELL your products and services. In order to be successful at selling, your web site will need to be very user-friendly, so that people stay and read it for a while.

It needs to have good marketing copy that sells, so that your web site visitors would purchase from you.

It also needs to turn your web site visitors into leads by giving them a no charge gift and asking them to subscribe to your newsletter.

Make sure that your web site does both, it brings traffic AND it converts traffic into customers.

If your web site does just gets people to your web site, you will have lots of traffic, but no one will be buying.

If your web site can sell, but can’t get traffic, you will have no one to sell to.
Read more about creating an effective web site:

– What Makes A Web Site Effective?

– Does Your Web Site Do ALL This?

– Your Web Site Is Losing You Clients

Discover how to get more web site traffic and promote your web site online in this FREE Tutorial, How To Market Your Coaching Business.

What are leads? Leads are people who haven’t bought from you (yet), but are in your target market and have expressed some interest in what you do and what you have to offer.

With time, you can turn some of these leads into clients. One of the best marketing strategies for a service business owner is to get many leads daily and follow up with them in order to turn them into clients.

I have been generating leads for my business and helping my clients generate leads for their businesses for a long time. Here is a 3 point plan to help you get started with generating leads for your business:

– Define your target market. Who are the people that you want to bring to your web site and turn into leads?

– Create a compelling FREE product that you will give away to your leads in exchange for their e-mail address. The product can be an ebook, white paper, special report, audio, etc.

The medium of the product is not as important as the topic it’s on. The product’s topic should be very compelling, it should make your potential leads decide that they want the gift and give you their e-mail address in exchange for the gift.

– Now you can use a follow up process with your leads and turn them into actual clients.

Need help finding leads for your business? Join my online business mentoring program at https://www.MarketingSalad.com to learn how to generate leads for your business.

Biana Babinsky