Many professionals I know have found a new approach to solving an old problem that their target market experiencing. Once they turn this approach into a program or book or a class, the question becomes how to sell this brand new approach to their potential customers.

Do you market and sell it by concentrating on the approach? Or do you do something else?

I recommend that instead of focusing on the new approach, you should focus on what your customers get when they learn and apply this new approach.

Always remember that your customers want to know what’s in it for them, what the value is of what they will receive and what the benefits are going to be. They are much less interested in a brand new revolutionary approach; they are much more interested in the results they will receive get when they use it.

My recommendation to you is to market using benefits, and explain about the new approach and how it works after you have explained the benefits.

This is how I teach my clients to create winning sales letters – first you explain the benefits of whatever you are selling. Only after you explained the benefts you should explain what you are offering (new approach, e-book, seminar, etc). Benefits always come first.

Biana Babinsky

Are you a coach, consultant, virtual assistant of any other service professional? Chances are, services that you offer come with a high price tag, and it is hard to convince someone who just
met you or came to your web site to buy those services.

If a service you are offering is expensive, it is not an impulsive purchase for your clients. When you are selling your services you need to convince potential clients that they really need what you have to offer. The best way to do that is by building a relationship with them.

People buy from people they know, like and trust. You will have more opportunities to convert potential clients into actual clients the more potential clients you have who know, like and trust you…

Continue Reading 2-Step Plan To Get More Service Clients

Online social networking is very hot right now, so join us for MarketingSalad.com Social Networking event on April 1st and 2nd. During this event you will be able to network with your potential customers and other solopreneurs and learn how to use social networking to promote your business.

Many participants reported creating business connections and getting clients during our past events, and this one is no exception! I am committed to helping 100 business owners to use social networking to market their business!

You can learn more and register for the social networking event at https://www.marketingsalad.com/networking.html

Biana Babinsky

The price of How To Make Thousands Of Dollars With E-books Teleseminars Series is going up
tonight at 11pm Eastern (NY) Time. Register before the price goes up at

https://www.avocadoconsulting.com/rlinks/zebookt

Spring is here! Spring is the time to start something new and now is a great time to create a new e-book for your business. Join me for How To Make Thousands Of Dollars With E-books Teleseminars Series to discover how to create an effective e-book and make thousands of dollars with it.

Here are just a few of the things that you will learn:

– Why an e-book is the easiest information product to develop

– How to find the most profitable e-book topics

– How to decide on the best e-book format and use it as a selling point

– Advice about making money with your e-book

– How to avoid all the mistakes that many first time e-book authors make

The price of the Teleseminar Series is going up today, March 7th at 11pm Eastern (NY) Time. Learn more about the Teleseminar Series and register at

https://www.avocadoconsulting.com/rlinks/zebookt

Do you need MORE web site subscribers? One of the best ways to get more people to subscribe to your newsletter is by offering a free gift.

If very few of your web site visitors subscribe to your newsletter, you are not alone. Many coaches, virtual assistants and other service professionals have told me that it is very hard for them to convert their web site visitors into newsletter subscribers. They have told me that they get enough traffic, and they can see that a majority of that traffic are their target customers, but it is hard to convert this traffic into newsletter subscribers. And if you can’t convert your web site traffic into subscribers, you can’t keep in touch with them and you can’t market to them in the future….

Click Here To Continue Reading Get More Subscribers By Offering A FREE Gift

Are you a coach, who is thinking about publishing your own ebooks? It is much easier to publish an ebook than to publish a book, so many people choose to use this publishing route.

Here are three things to pay attention to if you want to publish and sell your ebook online:

– Does your target market need your ebook? If you want to sell many copies of your ebook, there has to be a need. Also, your target market has to want and be able to afford your ebook.

Before you go ahead and publish your ebook, you need to evaluate the demand for your materials.

– Build a big list of people in your target market who need your ebook. Many people won’t buy your ebook the first time they hear about it. Therefore, you need a mechanism to continue to reach out to them and sell to them long after they leave your web site.

Make sure that they subscribe to your newsletter, so that you can continue marketing and selling your ebook to them long time after they leave your web site.

– Market, market, market. Did I mention market? In order to get sales, you need to constantly market your ebook.

There are more ebook publishing and marketing tips and secrets in the FREE E-books Tutorial

February is almost over and I am celebrating because it is the last winter month and next comes March — the first month of my favorite season, spring. While I am sure we will still have some winter-like weather in March, the sun will still shine a bit brighter, because, well, it’s March.

I want to celebrate the fact that we only have two days left in February, and I want you to celebrate with me! And to do that, I am offering you a very special gift.

For the next two days, today and Friday, get my How To Get Clients Online Home Study Course and I will send you my best-selling e-book, Complete Step By Step Information Products Guide absolutely FREE. It sells for $47 on my web site, but you can get it FREE if you get the How To Get Clients Online Home Study Course before 11:59pm Eastern (New York) Time on February 29th. Get it now at

https://www.avocadoconsulting.com/rlinks/zmarketing

Biana Babinsky

P.S. This offer will be gone in less than two days. Get your gift now at

https://www.avocadoconsulting.com/rlinks/zmarketing

There are many social networking web sites online. I am sure you have heard of LinkedIn, Ryze, Facebook, MySpace and many other social networking sites.

I am a member of a few of them, and we also do a lot of networking at my online business mentoring web site, https://www.MarketingSalad.com. I also run my own social networking events for business owners.

Lately I have been getting lots of questions about social media and online networking from coaches, consultants and other solopreneurs. It seems that social networking is becoming more popular and more business owners want to take advantage of social networking to get more clients for their businesses.

You have to remember that just like regular networking, using social media does take time. You are looking for results for your business and it takes time to get those results.

Some of the things i do when I use social media are: I run groups and networking events for people I meet on social networking sites, I keep in touch and network, I write and optimize my blog, etc.

Two main things to remember if you want to get results from social media are:

– Correctly define your goals for social networking. You have to know know exactly what you want to happen from your involvement in social media and how to follow up and build on that involvement.

– You need to find ways (and time!) to do social media marketing on a regular basis.

More tips on using social media:

– Use Web 2.0 And Online Networking To Promote A Coaching Business

– How To Get Results From Online Networking

– Are You Wasting Time Or Networking?

Biana Babinsky

Many coaches have asked me if they should join a local networking group. Here is what I recommend.

It is really all about your goals for your membership and what you want to get out of it. Since your goal is to get referrals of potential clients, I would look at the group and see if members there are in position to send you referrals, if they have access to people who can make great referrals for you.

For example, if you are a business coach, your potential clients are business owners. If there are many members in the group who work with business owners and can refer them to you, this should be a big consideration for you joining the group.

On the other hand, if you are a life coach, you will need to have people in different professions in group, so that they can refer leads to you.

My recommendation is to set goals for what you want to get from the group, and see if the group will help reach those goals.

Want to network online? Network with your colleagues at www.MarketingSalad.com

Biana Babinsky

In the winter it looks like soup is everywhere! I have been reading magazine articles on how to cook soup. I keep seeing lots of soup commercials. Many restaurants are offering hearty soups on their winter menus.

While I like soup just fine, it’s not my favorite food. I do like soups in the winter; they do make you feel warmer, but the reason I am not that crazy about soups is because the majority of soups I have had are just blah. They are fine, but nothing special.

But every once in a while I come across very tasty soups, soups whose taste makes them much more memorable. After I eat them, I remember these soups for a while. And if someone I know made that particular soup, you can be sure that I had asked for a recipe.

What if the articles that you write are just like these two types of soups? You do not want your article to be fine but forgettable like the first type of soup. You want it to be like the second type of soup. You want those who have read your article to remember it and to ask for
more of your products and services.

Tomorrow I will be teaching How To Create Article Resource Boxes That Get You More Attention And More Clients Teleseminar. During this teleseminar you will learn how to get more leads and clients from your articles by creating effective and memorable resource boxes. I will also show you examples of Resource Boxes that have brought results.

The teleseminar is only for members of my online marketing mentoring program, MarketingSalad.com. Find out how to become a member and attend the teleseminar at

https://www.marketingsalad.com/articles.html

Biana Babinsky