Many coaches have asked me whether they should stop publishing a newsletter and just concentrate on publishing a blog.

The answer is no. Your newsletter is the best way for you to build a relationship with your potential customers and turn them into customers. One of the first things that everyone does when they get online each day is check their e-mail. Therefore e-mail is still the best way to reach your target market.

Your blog and your newsletter serve different purposes. Your blog is great for:

– Bringing in social networking traffic

– Bringing in search engine traffic

– Getting your traffic to subscribe to your newsletter

Your newsletter is great for:

– Sharing what’s new in your business with your target market

– Sharing useful tips and ideas with your target market

– Building relationships with your target market

– Turning your newsletter subscribers into clients by letting them know about your products and services

A blog is great to market your business, and so is your newsletter. The best way to use both is to decide where each one fits into your Online Marketing Plan, create goals for each one of them and use them to reach those goals.

Learn how to build your list with your blog and other marketing techniques in the Build Your List Home Study Guide.

Biana Babinsky

If you are a coach, chances are you have been thinking about teaching a workshop. However, what stops many coaches from actually offering a workshop is not being able to get any participants. How can you get enough participants for your coaching workshops?

Truth is, the marketing part is the most important and hardest part of putting together a workshop. You need to have a marketing plan and start planning for marketing early on.

No one will be as effective as you are at promoting your workshop. This is because you have the unique knowledge of your market, their issues and the benefits that your workshop will bring them.

In order to market your workshop successfully you will need:

– Make Sure That Your Target Market Needs And Wants Your Workshop. In order to successfully sell your workshop you need to be sure that the people you are selling it to (your target market) need, want and can afford it.

If they have no need for what you have to offer, you will not be able to sell the workshop.

– Be Able To Reach Your Target Market. In order to sell your workshop you need to be able to reach the people who want to buy it, your target market.

You need to have a list of your target market that you can contact. If you haven’t started building your list, get started now. This is a single most useful thing you can do for your coaching business.

– Create Effective Sales Copy. When you bring your target market to your web site to sign up for the workshop, you still need to convince them to register.

This is why you need to write good, benefits-oriented web copy about your workshop. The copy needs to convince your target market to register for the workshop by showing them all the benefits they will receive when they attend the workshop.

Want to know how to promote your workshops and make money with them? Join the online business mentoring program at MarketingSalad.com to learn the step-by-step process for promoting your workshops. Join now at https://www.MarketingSalad.com

Biana Babinsky

More Blog posts:

– How To Create A Squeeze Page To Capture Your Social Networking Traffic

– The Simplest Strategy To Build Your List With Social Networking

– Mistakes You Are Making When Building Your List With Social Networking

You should use article directories (or article banks) to post your articles online. Write articles that are of interest to your target market and post them to article directories.

Why should you do that? The real value of posting articles to article directories is that when you post an article there, you also include your Resource Box, a paragraph about you and your business and a link back to your web site. Once your article gets posted to directories, so does the link back to your web site. Once you submit your article to article directories, you will have lots of additional links pointing back to your web site.

When people re-print your articles from the article directories sites you get lots of MORE places posting your articles and linking back to your web site. Now you have even more links back, all providing you with additional web site traffic.

All these links lead to you getting much more web site traffic and clients visiting your web site. And the best part is that there is no fee to use article directories. It is absolutely free to post your articles.

I consider article marketing (writing articles and posting them to the article banks) one of the best ways for life coaches, career coaches, business coaches and other coaches and solopreneurs to market themselves online, build a large list and get more clients.

I have created Article Marketing Home Study Guide that teaches you how to use article marketing to promote your business. It also includes a list of 40 article banks.

You can see it at https://www.avocadoconsulting.com/rlinks/zarticles

Biana Babinsky

December is an interesting month for many coaches, consultants, virtual assistants, professionals organizers and other self-employed solopreneurs. This is because in December people have to spend a lot of money on gifts, so they are budgeting and looking for ways to decrease their spendings on other things. When they do this, they usually cancel the professional services they pay for, such as coaching, professional organizing, services of virtual assistants and more.

As December is approaching, I have been hearing from many coaches whose clients are taking a break in December. Coaches report that 20-50% of their clients are taking a break, thus the coaches are getting 20-50% less revenue in December.

So what do you do if you have no clients and plenty of time in December? Spend the time on creating a teleseminar or teleseminar series that you can teach in January!

In January plenty of people are going to be looking for support with their lifes and careers. Create a teleseminar around the problems your potential clients will be experiencing in January, and you will be able to have a very profitable January.

What kind of teleseminars can you create? Here are a few examples:

– A financial coach can create a teleseminar on how to pay off the holiday debts faster

– A fitness coach can create a teleseminar on how to get rid of those extra pounds that people gained eating food during the holidays

– A life coach can create a teleseminar on how to finally reach your new year resolutions

Start working on creating your teleseminar now, so that you can announce it in January!

Discover how to create, teach and market extremely profitable teleseminars with the Teleseminar Tutorial.

There are two things that your web site must do:

1. It needs to attract your target market. In order to do this, you will need to optimize your web site for search engines, use article marketing to get people to come to your web site, etc.

Read more on how to get web site traffic in the Online Marketing Techniques To Increase Website Traffic article.

2. Your web site needs to SELL your products and services. In order to be successful at selling, your web site will need to be very user-friendly, so that people stay and read it for a while.

It needs to have good marketing copy that sells, so that your web site visitors would purchase from you.

It also needs to turn your web site visitors into leads by giving them a no charge gift and asking them to subscribe to your newsletter.

Make sure that your web site does both, it brings traffic AND it converts traffic into customers.

If your web site does just gets people to your web site, you will have lots of traffic, but no one will be buying.

If your web site can sell, but can’t get traffic, you will have no one to sell to.
Read more about creating an effective web site:

– What Makes A Web Site Effective?

– Does Your Web Site Do ALL This?

– Your Web Site Is Losing You Clients

Discover how to get more web site traffic and promote your web site online in this FREE Tutorial, How To Market Your Coaching Business.

Are you a life coach who wants to work with two completely different niches? You are just starting out in life coaching and you really want to help two completely different groups of people. Is it a good idea of a bad idea?

If you are just starting out with life coaching, and you are not sure how many niches you should have, you should start with just one niche. Having one niche will make marketing and getting clients much easier.

I always recommend to my clients to pick one niche in the beginning and concentrate on it for a while. It takes time to become known to your niche, get your marketing going and get known.

Your goal is to be seen as an expert by your niche, you want them to know you, like you and trust you. You want to build a list with many people in your niche as subscribers, you want to write articles that your niche will read, start a blog, etc. It will be impossible to do this effectively for two different target markets at once.

I recommend deciding on one niche for now, starting a web site and starting to promote yourself to your niche. You can revisit having a second niche after sometime, but start marketing your life coaching business to one niche for now.

Discover how to find a perfect target market for your coaching business with my How To Find A Profitable Target Market (Or Niche) For Your Business Audio Recording

Biana Babinsky