Can you get more newsletter subscribers by using pay per click search engines?

Pay per click advertising can help you build your list, but it can also help you spend a lot of money fast :)

If you are just starting with a pay per click campaign, here is what I recommend:

– Learn about pay per click advertising and how it works before actually starting to use it. If you are not sure what you are doing, it gets expensive really fast. So learn before you jump in with your money.

– Spend time on finding good keywords that your target customers would use searching for what you have to offer. Good keywords are key to reaching your target market and
getting them on your list.

– Write effective ads. If your ad doesn’t speak to your target customers they will not click on your ad and you will not get them on your list.

– Test! Compare different keywords, different ads and see which ones produce the best results for you.

Also, I would not rely just on pay per click to get subscribers. There are lots of other techniques that do not cost anything to apply, such as article marketing, search engine optimization, blogging and more. I recommend using pay per click as one of your list building techniques, but definitely not as the only one.

I will be discussing how to use pay per click advertising during the Grow Your List Teleseminar Series. There is just one more seat left, so register now at https://www.avocadoconsulting.com/rlinks/znews

Biana Babinsky

In order to build your list you need to:

1) Have a great offer on your web site for new subscribers

2) Drive your target market to your web site in large numbers in order for it to take advantage of your offer and subscribe to your newsletter

You can achieve #1 by promoting your free report all over your web site. I recommend having your free offer front and center on each and every page of your web site.

And to achieve #2 you need to start working on using online marketing techniques to drive targeted traffic to your web site every single day.

There are many different marketing techniques you can use – search engine optimization, article marketing, blogging, networking, etc. The idea is to drive your target market to your web site, so that they can see your free gift offer and subscribe to your newsletter.

It is also a numbers game – the more traffic you can drive to your web site, the more people are going to subscribe to your newsletter.

Discover how to build your list faster during the Grow Your List Teleseminar Series. There are just a few seats left, so register quickly at https://www.avocadoconsulting.com/rlinks/znews

Biana Babinsky

So you are invited to speak in front of your target market. How do you maximize the results you can get out of this speaking engagement?

You can do that by inviting the people who are attending the presentation to subscribe to your newsletter.

During your presentation, I recommend passing around a sign-up sheet for your newsletter, asking participants for their name/e-mail address and permission to send them your newsletter. To make your offer more valuable, the sign-up sheet should have the information about the gift they will receive when they subscribe to your newsletter.

Don’t have a gift for your new newsletter subscribers? I recommend creating one, as this is one of the best techniques to get more subscribers for your list.

When you get their email addresses, you will be able to keep in touch with them and let them know about your upcoming events, seminars, and products. Doing this is extremely valuable to you as a business owner.

Want to learn more about free methods to build your list fast? Join me for the Grow Your List Teleseminar Series at https://www.avocadoconsulting.com/rlinks/znews

Biana Babinsky

How do you feel when someone unsubscribes from your newsletter? Do you feel a bit upset? Do you want to know why they have unsubscribed?

People unsubscribe for many different reasons. But since they do not want to receive your newsletter, they are not your ideal subscribers/potential clients.

Don’t spend your time thinking about why people unsubscribe. Instead, concentrate on making your newsletter the best it can be for people who are still your subscribers. These are the people who you will be able to share information with and also will be able to turn into clients later on.

There will always be people unsubscribing from your newsletter. This is because not everyone
is your ideal potential customers and not everyone is going to resonate with your message. This is exactly what you want to happen – you want them to self-select, so that you are communicating with the people who really want to hear from you. The more targeted your list is, the better conversion rates you are going to get from it.

There are two things that I recommend to my clients to concentrate on for their newsletters:

#1 is growing their list fast and getting as many subscribers as possible.

#2 is experimenting with their newsletter to find content/format that will benefit both you and your subscribers.

Discover how to build your list fast, register for the Grow Your List Teleseminar Series. During the Series I will share with you many effective techniques for building your list, and 95% of these techniques are FREE to apply.

Biana Babinsky

Many coaches have asked me whether they should stop publishing a newsletter and just concentrate on publishing a blog.

The answer is no. Your newsletter is the best way for you to build a relationship with your potential customers and turn them into customers. One of the first things that everyone does when they get online each day is check their e-mail. Therefore e-mail is still the best way to reach your target market.

Your blog and your newsletter serve different purposes. Your blog is great for:

– Bringing in social networking traffic

– Bringing in search engine traffic

– Getting your traffic to subscribe to your newsletter

Your newsletter is great for:

– Sharing what’s new in your business with your target market

– Sharing useful tips and ideas with your target market

– Building relationships with your target market

– Turning your newsletter subscribers into clients by letting them know about your products and services

A blog is great to market your business, and so is your newsletter. The best way to use both is to decide where each one fits into your Online Marketing Plan, create goals for each one of them and use them to reach those goals.

Learn how to build your list with your blog and other marketing techniques in the Build Your List Home Study Guide.

Biana Babinsky

Hi,

I just posted many new online marketing and online business articles for you to read.

I have also separated the articles into sections, so that it is easier for you to find articles on the specific topics you are looking for.

Here is the list of article topics. Click on the topic you are interested in to read the articles on that topic:
– Article Marketing, how to promote your expertise by writing and publishing articles.

– Blog Marketing Articles, how to start a blog and use it to promote your business.

– How To Get Clients Articles, tips and advice on how to get clients online.

– Earn Multiple Income Streams Online Articles, how to create multiple streams of income for your business.

– How To Do A Teleclass Articles, how to run teleclasses and make money with them.

– E-book Publishing Articles, how to publish and sell your ebooks for profits.

– Newsletter Marketing Articles, how to start a newsletter and build a huge newsletter list.

– Online Copywriting Articles, how to write effective web copy.

– Successful Online Business Articles, how to create a successful online business.

– How To Increase Web Site Traffic, how to get more online traffic to your business.

– Search Engine Optimization Articles, how to use search engine optimization.

– Target Market Articles, how to find a target market for your business.

– Social Networking Articles, how to use social networking websites to get clients.

– Business And Marketing Articles, how to set goals, not be afraid of marketing and lots more business articles.

– Affiliate Marketing Articles, how to make money by selling other people’s products.

– Web Site Design Articles, how to make sure your web site is designed effectively.

So, what’s a conversion rate? A conversion rate is a ratio of how many people took an action (in this case subscribed to your newsletter) divided by the total number of your web site visitors.

So if you have 100 web site visitors and one of them subscribed to your newsletter, the conversion for you is 1 in 100 or 1%.

Of course you always want to increase your conversion rate. You would like to get as many of your web site visitors as possible to subscribe to your newsletter. How can you do that?

– Give your web site visitors a compelling enough reason to subscribe. You should offer a free gift, as someone else pointed already, to convince more of your web site visitors to subscribe. Doing this will help you increase your conversion rates.

– Put information about subscription and subscription box on every page of your web site. If you want people visiting your all of your web pages to subscribe to your newsletter, you need to have the information to be very visible on all of your web pages.

So to increase conversion rate I recommend:

– Create a free gift to promote to your potential subscribers.

– Make your subscription information VERY visible on your main page.

– Include your newsletter information on every page on your web site.

Want to learn how to get more newsletter subscribers? Get my 5 Steps To Growing Your List Home Study Guide.

Biana Babinsky

How Can I Get MORE Newsletter Subscribers? This is one of the most popular questions I receive from coaches, consultants and other service business owners.

The best way to get more people to subscribe to your newsletter is by offering a free gift that they can receive when they subscribe.

Everyone likes free gifts, so when you offer a free gift to your subscribers you are immediately going to get more people to subscribe.

When people first learn about your newsletter, they are not sure if they want to subscribe or not. But they will definitely subscribe if they really want to receive the gift you are offering.

You want the people who learn about the gift to immediately say: “I want this!” and subscribe to your newsletter, so that they can get the gift. Therefore, the gift should be on a topic that is of great interest to your target market.

A few months ago I taught members of my mentoring program how to create a newsletter gift that will get you many newsletter subscribers. You can get the recording of that call at https://www.marketingsalad.com/triple-newsletter.html

Biana Babinsky

So you wrote a book, now what? How can you find people who want to buy your book online? Here is how:

– Define the target audience for your book – who are the people who want to buy your book? Who is the target market for your book? Your book is very targeted, so you should be able to pinpoint a very specific group of people who wants the information you are sharing in the book.

– Start a newsletter to collect the email addresses of people who visit your web site. Not everyone is going to buy your book the first time they visit your web site. If you can’t keep in touch with them AFTER they have visited your web site, you have lost them forever.

If you are able to get their email address you will be able to market your book to them for a long time. Plus, if you decide to offer other products based on your book (teleseminars, ebooks, etc) you will be able to use your e-mail list to promote them as well.

– Create a marketing plan for your book. There are lots of things you can do to market your book – article marketing, blogging, search engine optimization, public speaking, etc.

Make sure your plan addresses how to get traffic to your web site, how to turn your traffic into leads and how to turn your leads into buyers.

Have you written a book? Do you want to sell more copies of your book online? Listen to my FREE Audio Recording, 5 Steps To Selling More Copies Of Your Book. You can download the audio recording, free at https://www.avocadoconsulting.com/rlinks/zbusiness

Biana Babinsky

Many people have asked me – what is the best marketing technique to use to sell more books? If I start blogging, will I sell more books next week? Will article marketing sell 100 more copies of my ebooks?

Truth is, no marketing technique – blogging, search engine optimization, article marketing or any other one – will increase your sales immediately.

What you need to find out is how a particular marketing technique will fit into your overall marketing plan.

Many marketing techniques are designed to bring people interested in what you do to your web site. However, those techniques don’t account for what happens AFTER you bring them to your web site.

If you do absolutely nothing in addition to blogging, people will come to your blog, read it, linger for a bit and leave. This is because there will not be any incentive for them to stick around.

People are bombarded with tons of marketing messages every day. Many of your blog visitors will forget about your blog and its address two minutes after they leave it.

Therefore, it is imperative to make sure that you can collect the e-mail addresses of people who visit your blog. If you can get their e-mail address, you will be able to e-mail them, market to them, and sell your books to them long after they have visited your blog.

You should do this with every marketing technique you use – figure out how to use it to add people to your list, so that you can continue to market to them long after they have visited your web site.

Next week I am teaching a free teleseminar, 5 Steps To Selling More Copies Of Your Book Or Ebook.
I will be talking about creating a marketing plan to promote your book online and get more sales. You can register for the teleseminar FREE at https://www.avocadoconsulting.com/books.html

Biana Babinsky