If you are thinking about publishing an ebook, now is the best time to do that! September is just around the corner, and in September many people will be looking for personal development and educational materials.

So if you have been thinking about creating an ebook, now is the perfect time to get started!

Here is the plan for publishing an e-book for you:

– Write the e-book

– Get the e-book proofread/edited

– Decide on the format you want to publish the e-book in. I recommend using PDF format. PDF readers are freely available for different computers and operating systems, so whoever buys your e-books will be able to read them.

– Decide on how you will sell the e-book on your web site. You will need to be able to accept credit card payment on your web site and, once they payment is processed, direct the buyer to the place where the buyer can download your e-book.

– Decide how to market your e-book. If you want people to buy your e-book, you will need to market it.

There are many marketing methods to market your e-book. They include creating a blog around your e-book, article marketing, search engine optimization and many more.

– Now put the pieces together and you are able to sell your own e-book online!

To learn more about publishing and marketing your ebook online, get the Make Thousands Of Dollars With E-books Home Study Guide at https://www.avocadoconsulting.com/rlinks/zebookt

Biana Babinsky

If you are having trouble converting people who just found your web site on the Internet into paying coaching clients, you are not alone. It is hard for your prospects, who have
no prior relationship with you, to jump in and buy your coaching services that cost hundreds of dollars. They have concerns and are very ambivalent about paying that kind of money to someone they don’t know.

Many coaches I have worked with have trouble doing the same thing – converting people who just came to their web site into paying coaching clients. Fortunately, there is an easy solution for doing this. You need to help your prospects to get to know you before they contact you to become your coaching clients.

You should do that by creating a marketing funnel that you can “funnel” your prospects through. On top of your funnel should be your free gift – a report, an audio recording – something that your web site visitors can easily download from your web site.

Once they get your free gift and get on your newsletter list, they will start receiving your newsletter and they will start getting to know you. Once they have received your newsletter for some time, they may be ready to become a paying customer, but it is still too big of a commitment to them to pay for your coaching.

However, they will be much more comfortable paying for something under $100 – a long e-book, a teleseminar/teleseminar series, etc. So I recommend having a few products in your marketing funnel that your prospects can buy to sample your expertise. This serves two purposes – it increases your revenue and it helps your prospects sample working with you without paying your one-on-one fees.

If your potential clients contact you after they have sampled your newsletter and other products, there is no ambivalence and no struggle to get hired. They know who you are, they have a prior relationship with you and want to hire YOU. This is exactly how you want the process to work.

This is exactly how I get my one-on-one clients now. I have a very limited number of people I work with, and majority of them have been in my group mentoring program, have attended my seminars or bought my other materials. Since they have seen my expertise and what I do, they know what to expect and the value they get when we work one-on-one.

You can discover how to start building your marketing funnel by getting my free report, Top Strategies To Get Coaching Clients Online at https://www.avocadoconsulting.com/free_report.html

Biana Babinsky

Are you a parenting coach who wants to get more clients online?

First, you should define who your target customers are. Of course, since you are a parenting coach, your target customers are parents. But what kind of parents are they? Do you work with all kids of parents? Or parents of young children? Parents of tweens? Parents of teens?

There are lots of parents out there, so there are huge parenting markets out there too. You may want to narrow your market a bit and decide which parents you want to work with.

Once you have defined your target market, see if you can speak to groups in your area that consist of parents in your target market.

You should also start a newsletter if you haven’t started one yet. When you do these group presentations many people will not be ready to hire you on the spot. So you will want to keep in touch with them, share resource and market to them in the future, so that they can hire you when you are ready.

In addition to doing all of this, you should create your own useful web site, where parents can find some free resources and subscribe to your newsletter. Again, not everyone who comes to your web site will want to work with you immediately, so by having a newsletter and keeping in touch with your web site visitors you will be able to turn more of them into clients later on.

To learn more about marketing your parents coaching business online and getting coaching clients using the Internet, join my online business mentoring program. There I teach coaches how to use the Internet to get clients. You may join at https://www.MarketingSalad.com

Biana Babinsky

– How do you introduce yourself at a networking event?

– Can you name 2-3 main benefits that your clients will receive when they hire you?

If you use many “Ummms” at events or if you can’t outline what you do in terms of benefits to your potential customers, you are not going to get any clients using your marketing message.

I taught a class on creating an effective marketing message yesterday, so here are some tips to help you create an effective marketing message that will get you MORE clients:

– Make your message all about your potential customers. At this point they don’t really care about who you are, or what you do. They want to know how what you do will benefit THEM.

You should also use more “you” and less “I”. It goes back to talking about your customers, not talking about yourself.

– Make your message shorter. You can expand on it when people ask you follow-up questions, but until that happens use a shorter sound byte that explains your business in terms of benefits to your potential customers.

– Speak in terms of benefits to the customers. All that your potential customers want to know is what’s in it for them and how your services will benefit them. Don’t make them wait – tell them exactly how your services will help them.

To learn how to create an effective marketing message for your business, get the How To Create A Marketing Message That Will Get You Clients Audio Recording at https://www.marketingsalad.com/marketing-message.html

Biana Babinsky

If you are about to launch an ebook, you should know that you can make lots of extra money by launching your ebook at the right time.

I have coached many business owners on writing, putting together and launching e-books. My clients ask many great questions when I work together with them on their e-books. They want to know how to write an e-book, how to format it, how to brand it and how to market it. But they usually do not ask an extremely important question. This question is about when to launch their ebook.

Click Here To Find Out The Best Time To Launch Your Ebook

Biana Babinsky

Almost every time I talk to clients about defining a target market, they stall, and they stall for some time. Many business owners want to delay defining their target market for as long as possible. This is because defining a target market means committing to working with a smaller group of people. Business owners are afraid to commit to working with a smaller group of people, because they are afraid they will miss out on all the clients they will not be able to work with anymore….

Want to learn how to define a target market for your business?

Click Here To Read The Rest Of The Article “Do You Box Yourself In When You Define Your Target Market?”

Biana Babinsky

As the online business coach, I have evaluated hundreds and hundreds of service professionals’ web sites. Many clients have come to me asking why their web sites are not selling their services, and usually the reason was that their web sites were not effective at selling professional services.

When you are selling a service that costs hundreds or thousands of dollars, but your web site looks like it was designed by your 14 year old nephew, there is a huge disconnect. Your web site visitors will perceive the disconnect and go on to your competitor’s web site.

When your potential customers find your web site online, your web site is all they have to form an opinion about you and your business. Make sure that your web site projects a professional image that you want your customers to see.

My top five tips for having a professional web site are:

– Professional Web Design. This cannot be overemphasized. You have at most just a few seconds to make a positive impression on potential customers.

If they like your web site, they will stick around and learn more about your products or services. Otherwise, they will simply move on to the next site.

– Your Own Domain Name. Your own business domain makes your business web site address memorable and brandable.

– Professional Web Hosting. Free hosting usually comes with advertising plastered all over your web site, which is exactly what you do NOT want on your professional web site.

– Offer A Free Gift In Exchange For Newsletter Subscription. When you offer an expensive service on your web site, many people will not buy from you the first time they see your web site. Research shows that people need to hear about you seven times(!) on average before making a decision about buying from you.
Therefore, you need to keep in touch with your web site visitors long after they have visited your web site in order to convince them to buy your services.

The best way to get their email addresses is by asking them to subscribe to your newsletter in exchange for a gift on a topic that is of interest to them.

– Create Compelling Web Copy. Does your web site copy sell? If your web site copy does not sell effectively, your potential clients are going to leave your web site without buying and without subscribing to your newsletter.

Learn how to write effective web copy – this still will help you over and over again.

For more information on creating an effective web site get the FREE Report “Top Strategies To Get Clients Online” at https://www.avocadoconsulting.com/free_report.html

Biana Babinsky

Biana Babinsky

Do you show value of your products and services when you are selling them online?

You need to ALWAYS show value of what you are selling – whether it is a $7 report or a $5,000 one-on-one coaching package. Whether you only sell products, or you charge per hour, per minute, per project, per pound lost, etc, you need to show the VALUE of what you are offering. No one is going to give you even a dollar if they don’t think that what you offer has value for them.

And this is very true when you are doing business online. You are not “there” when your potential customers are visiting your web site, so the only way they can find out about the value that you offer them is by reading your web copy. If you web copy is not communicating the value that you offer, your potential customers will go elsewhere.

I did an experiment a while ago, where I had a low cost product (under $10) for which I created very short copy. The copy described the product, but not the product’s benefits. The product sold just a few copies.

Another product on the same topic was more expensive, but it had more web copy written for it, discussing the value and benefits in addition to describing the product.

I sent a lot of traffic to both products. The second product sold many more copies.

Consumers need to know what value they are going to receive when they buy your products or services. It is not the price alone that the consumers are after. You have to explain the value of the product well enough, so that your consumers understand the value of what you are getting, no matter how you are charging.

Learn how to show the value that you provide to your clients during the Make Thousands Of Dollars With Online Copywriting Teleseminar Series. You can register for it at https://www.avocadoconsulting.com/rlinks/zcopy

Biana Babinsky

Lately, I have been hearing from many coaches, consultants and other service professionals about online networking. Many have admitted to having networked online for some time, but then giving up on this activity because they weren’t seeing results.

Do you want to get clients and newsletter subscribers from your online networking efforts?

Click Here To Read The Rest Of “Are You Wasting Time Or Networking?” Article

Biana Babinsky

Do you want to be a REAL online networker? Do you want to know how to use online networking to get clients?

Here is an article I wrote about that: Don’t Be An Almost Networker

Biana Babinsky