Are you thinking about starting a blog to promote your business? There are many places to host it, and here are my recommendations to help you choose the best blogging platform for your business.

If you want to have a blog hosted by someone else, and not by your own web host, try WordPress.com. It is very easy to use and you can set up a blog and start blogging in just a few minutes. However, since the blog will not be hosted on your web site, you will not own all the search engine rankings and other things that will come when you promote your blog.

If you are serious about blogging, and want to use it as a long term strategy to promote yourself and your business, you should get your own blogging software. I recommend getting blogging software from WordPress.org and installing it on your own server. The
software is available FREE and it is easy to install and use.

There are dozens of advantages of having a blog on your own web site:

– You can control everything on your blog, from the marketing aspects to technical aspects

– You can use any template you want and you can create a template that fits your web site, your brand and your image. There are lots of free templates available online as well.

– You own the hosting, so no one can kick you out and shut down your blog one day

– It looks much more professional – when people ask about your blog you can direct them to your own web site address, not some blogging site.

and there are lots more.

For more information on marketing your business with your blog, take a look at my Make Money With Blogging Home Study Guide at https://www.avocadoconsulting.com/rlinks/zbt
In the Home Study Guide I discuss how to market your blog and how to use it to get clients for your business.

Biana Babinsky

Both my husband and I love cooking and entertaining. So when we had friends over for dinner a few weeks ago, we cooked the whole dinner from scratch. We made roasted eggplant and red peppers with fresh basil and garlic as an appetizer. The entree was chicken parmesan with pasta and we made a great summer salad to go with it. Our guests loved our cooking!

Dessert is a whole different thing, though. Neither one of us likes to bake or make dessert (we like to eat it, though), so for dessert we had excellent cannoli from my favorite bakery.

While we can cook tasty meals and enjoy doing it, we know that we don’t like baking. When it comes to dessert we outsource it to someone who knows how to do it and can do it better than we can. And by doing this we can concentrate on things we enjoy, such as cooking and spending time with our guests, while knowing that we had great cannoli waiting for us for dessert.

To get best results for your business, it is important to define exactly what you are an expert at and promote your expertise. Discover how to promote your expertise by teaching, join me for the Make Thousands Of Dollars With Teleseminars Series that starts on August 1st.

Register for it now at https://www.avocadoconsulting.com/rlinks/zteleseminars

Biana Babinsky

Did you know that the best way to get more clients and sell more products and services is by having many newsletter subscribers?

When you have many subscribers and you keep in touch with them on a regular basis, great things happen. You can let them know about your products and your upcoming events and you will get many sales and sign-ups.

The best way to grow your e-mail list without increasing your web site traffic is by creating an effective gift that you will give out to your new newsletter subscribers.

Everyone likes gifts, so when you offer your potential subscribers a gift, they are much more likely to subscribe to your newsletter. But that’s not all! When you offer your potential subscribers a gift that is effective and useful to them, you can triple the number of your subscribers without increasing your web site traffic!

Get the “How To Triple The Number Of Your Newsletter Subscribers WITHOUT Increasing Your Web Site Traffic” Audio Recording.On this audio recording you will discover how to create an effective gift that will help you TRIPLE the number of your newsletter subscribers.

This teleseminar is open only to members of MarketingSalad.com, so learn how to join MarketingSalad.com and attend the teleseminar at

https://www.marketingsalad.com/triple-newsletter.html

Biana Babinsky

Do you want to stop exchanging your time for money, and make money without working 70 hours every week?

If that is your goal for your service business, you should look into using a multiple streams of income business model for running your business. To me this is the ultimate business model for those who are looking to not exchange time for money, but to still earn a good living.

The idea is to create products (books, e-books, reports, audio recordings, seminars, etc), with each product being a new income stream. Now you are not just earning money from your services, but you are also earning them from each one of your multiple income streams.

Many of my income streams are completely automated – my buyers can buy my reports, e-books and audio recordings without any involvement on my part. My shopping cart processes the payment and allows the buyer to download the product after the payment is processed. I just get e-mail notifications of a sale.

With seminars I still teach them, record them and they turn into another product, audio recordings.

I find that selling my products is an additional great way to make money with my expertise. My clients receive the information they need at a lower price point, than if they were to engage my services. I am able to sell many products, because I do not spend any time on the sales/delivery/fulfillment process. A win-win for all.

Since starting to create my products, I have been decreasing the number of service clients I work with, while increasing my revenues.

If you’d like to learn how to create your own products, get my FREE recording, How To Create And Sell Your Own Information Products Audio at

https://www.avocadoconsulting.com/rlinks/zbusiness

Biana Babinsky

Many of my clients, who are life and career coaches, consultants, book authors and virtual assistants have been asking me if they should hire someone to do their search engine optimization or if they should do it themselves.

I usually recommend to my clients to learn how to do search engine optimization and then to do it themselves for their web site.

Search engine optimization is not a one-time process; it is a continuous process. In order to get results, you need to be working on it on a regular basis.

SEO consists of two different, but equally important parts. Part one is the actual optimization of your web site – finding good keywords and weaving them into your tags and text. It takes time to do this, and you should research the keywords and update them from time to time.

The second part is about getting links to your web site. The more links you have
from other good web site to your web site, the better are your search engine rankings. This can be accomplished by exchanging links and publishing articles that can be re-published on other web sites, so that you can get a link back from every web site that has published your article.

I discuss search engine optimization in depth in my FREE Tutorial, Search Engine Optimization For Coaches. Here is the tutorial:
https://www.avocadoconsulting.com/seo/

Biana Babinsky

Did you know that the more newsletter subscribers you have, the more clients you can get and the more e-books you can sell?

Many subscribers means many clients, many sales and many great opportunities for you and your business.

But it is hard to build a large list, and many solopreneures give up on building their list too soon.

On July 12th I will be teaching a Teleseminar on how to TRIPLE the number of your newsletter subscribers WITHOUT increasing your web site traffic.

And you can attend the teleseminar for just $1!

Learn more about the teleseminar at

https://www.marketingsalad.com/events.html

Biana Babinsky

Many coaches, consultants, web designers, virtual assistants and other service business owners have trouble charging enough for their services. I find that the best way to be able to charge your price for your services is by clearly communicating the value of your services and building relationships with your customers BEFORE they become customers.

When your potential client has a relationship with you PRIOR to requesting your services, they don’t want just the services that you provide, they also want to work with YOU in particular. At that point you don’t have any competition, because, well, there is only one of YOU in the universe :)

The vast majority of my one-on-one clients come to me because they already know me, have seen some of what I can do and are hungry to use more of my expertise to help them promote their business.

They have heard me speak, bought my products, attended my teleseminars or have been reading my newsletter. They are already familiar with who I am and what I can do. I also find that I don’t need to convince them to hire me. They come to me ready to hire me, because my products and my newsletter have made the case for me.

This is why I strongly recommend to my clients, who are service business owners, to spend their marketing time on promoting their expertise and building their newsletter list.
When people subscribe to your newsletter, they enter your sphere of influence. Every time you send them your newsletter you are building a relationship. Once your potential customers get to know you as an expert, they will be much more likely to buy from you.

The key to getting paid for your expertise and your services is to build relationships with many of your potential customers. The best way to do that is by building a large newsletter list and sending out effective newsletters on a regular basis.

Next week I am teaching How To Triple The Number Of Your Newsletter Subscribers Teleseminar during which you can learn how to get more newsletter subscribers. You can learn more about the teleseminar at
https://www.marketingsalad.com/events.html

Biana Babinsky