You may have noticed this phenomenon as well. Many years ago it happed to a client of mine. My client joined an online networking group to promote his expertise and get clients. This was a group frequented by his target market, so it was an ideal spot for him to network and promote his expertise and his business.

He jumped right in and was fairly active in this group from the very beginning. He posted messages every other day, answered questions and networked with many members. He really enjoyed talking about his subject matter and it showed through his messages as well. He became seen as an expert almost immediately and he became to reap rewards.

As a result of his actions, he started getting traffic from the group. Every week he would check his web site statistics and tell me that he was getting a nice amount of traffic. The traffic brought him sales as well – he did two consulting projects with people who met him through this group. He sold his e-books and got quite a few people from the group to attend his seminars.

But as more new clients and commitments came his way, he did not have time to participate as much. Some of the things he was doing had to be cut from his schedule, so he decided to cut back on his social networking. He started to participate less and less in the group.

After some time he reported that he was getting much less web site traffic from the group, now that he participated less. Once he stopped participating in the group, he stopped getting any traffic from it.

Things like that happen to business owners all the time. We get busier and stop participating in social networking groups, and stop getting the traffic from them as a result.

But there is a better way! You can continue to receive benefits from a social networking group, such as leads and sales, long after you stopped participating in those groups. To do that, you need to actively promote your newsletter while you are still a member of the group. That way, some of the members of the group will get on your list and you will be able to keep in touch with them long after you leave that group.

I still get sales from people who met me in groups that I haven’t been to in years. And one of my new one-on-one mentoring clients this year is someone I met in a group that was closed down four years ago. This person was on my list for many years, she has been to my teleseminars and now she is working with me one-on-one.

So if you want to keep in touch with people you meet through social networking for a long time, make sure you promote your newsletter! Promote it in your profile, link to it from your signature, post a link to it from your “About” page, etc. The more visible you make your newsletter, the more people will get on your list, and the more people you will be able to keep in touch with even if you stop using some social networking groups.

For more help with getting clients from social networking, join me for the How To Create Social Networking Plan That Gets You Clients Teleseminar at https://www.marketingsalad.com/social-networking.html

Biana Babinsky

About Biana: Biana Babinsky is the online business expert and author who teaches coaches, consultants and other business owners how to use social networking to get clients. Join her for the How To Create Social Networking Plan That Gets You Clients Teleseminar to discover how to use social networking to get newsletter subscribers and clients for your business. You can learn more and register at https://www.marketingsalad.com/social-networking.html

One of the first things that I teach my clients is how to to start and use a newsletter that will get them clients – every time.

A newsletter is a great way to connect with your potential customers, build relationships with them and get more clients and more sales. My newsletter has been a source of clients and product sales for many years for me. This is why starting and publishing an effective newsletter is one of the first steps I teach to my clients who want to run a profitable and sustainable coaching business.

If you don’t publish a newsletter yet, you should start doing it now! Here is how to get started publishing a newsletter:

– Pick a newsletter publishing service to use to send out your newsletter – there are many to choose from. Aweber, 1 Shopping Cart and many more. Compare the pricing and features that each service offers, and see which ones you will need for your business.

– Make a commitment to sending your newsletter out on a regular basis. The only way to build a relationship with your subscribers and convince them to buy from you is by being in touch on a regular basis. You have to make a commitment to send out your newsletter on a regular basis, otherwise you are just wasting your time.

– Offer a free gift to everyone who subscribes. A gift can be an e-book, audio recording, special report, etc. You want to bring in as many subscribers as possible, and an attractive gift that your potential subscribers want will convince more of them to subscribe to your newsletter. More subscribers = more potential customers to keep in touch with and build relationships with!

– Write an effective newsletter that provides your subscribers with value and at the same time promotes your products and services. When people read your newsletter, they want to read valuable information that is going to help them. Use your newsletter to promote your expertise and share information with your subscribers at the same time.

Your newsletter should provide a nice balance of tips for your subscribers and at the same time let them know about your offerings.

In my Grow Your List Home Study Course I share the exact steps for starting and publishing a newsletter that will help you get more clients and product sales. You can grab it at https://www.avocadoconsulting.com/rlinks/znews

Biana Babinsky

Biana Babinsky is the online business coach, expert and author who teaches coaches, consultants and other business owners how to grow their lists and use their lists to get clients. Get her Grow Your List Home Study Course to discover how to grow your list faster and use your list to get product buyers, teleseminar participants and one-on-one clients. Learn more about the Home Study Course at https://www.avocadoconsulting.com/rlinks/znews

A few years ago a client of mine asked me when he will be able to stop marketing. “Well”, he said, “I am marketing to get more clients. Once I have enough clients I can stop marketing, right?”

I said: “Imagine that two of your clients decide to stop working with you. You will immediately need two new clients, but you will not be able to get them immediately because you are not marketing.”

After talking about this for a bit, we came to a conclusion that he will never be able to stop marketing.

Has anyone ever stopped marketing? Only if they closed their business.

Think about commercials you see on TV every day. The commercials that we see on TV are commercials for huge companies whose names everyone knows – Pepsi, Ford, etc. Everyone knows what their name is and what they do. But that does not stop them from using commercials to promote their brand and promote their new products.

So when should you stop marketing? The answer is never.

If you do not have enough clients in your business, you need to continue marketing. But even if you have enough clients (and have more clients on your waiting list), you should still continue to market your business. Here is why:

– It takes time to convert a lead into a client. Imagine you need new clients all of a sudden, but you have no one in your pipeline. If you haven’t marketed in a long time, you will not have any leads or prospects to convert into clients, and, therefore, you will have to get started by marketing for leads and prospects.

If you always market your pipeline is always full and you always have plenty of prospects to turn into clients.

– You reach new potential clients every time you market. That’s true! Every time I market, whether I am doing search engine optimization, speak in front of a group or teach a class, I get in front of people who didn’t know about me before, but are now exposed to my expertise.

Every time you market you reach new potential clients who have the potential to turn into real clients – how cool is that?

– You get more product sales. Even if you do not need one-on-one clients, marketing is going to help you get more product sales and use your multiple streams of income to increase your bottom line.

Need help with marketing? Join my online business mentoring program, https://www.MarketingSalad.com to learn directly from me how to create a successful online business. Click here to join for just $1 for your first month.

Biana Babinsky

Biana Babinsky is the online business coach who teaches her clients how to get more web site traffic and clients online. Join her online business mentoring program to discover how to use the Internet to get over 98% of your clients! Join now at https://www.MarketingSalad.com

Is your business in balance? Or are you working on 25 projects and 15 marketing initiatives at once, all while thinking: “I should really be using this brand new social networking site that I just heard about!” ?

If that sounds like you, it is time to re-think how you do business and see if you can prioritize your actions, while still accomplishing everything.

Here are some of the things I do in order to achieve more balance in my business:

– Automate everything that I can. Lots of things can be automated online – scheduling of blog posts, automatic product fulfillment, ezine software, etc.

Take action: Take advantage of technology to automatically get people subscribing to your list, downloading your products, registering for your classes, etc.

– Outsource tasks that I don’t enjoy doing and can’t automate.

Take action: Take a look at everything you are doing and see which ones can be outsourced.

– Long term scheduling. I always know what’s coming up for my business for the next 6+ months. That way I can plan the tasks I need to do, marketing I need to do, etc.

When you know what’s coming up long term, you can schedule backwards. For example, if one of your goals is to have an ebook written by the end of October, 2008, you know that there are tasks that need to get done every month/week/day in order for this to happen.

Take action: Create your marketing plan!

– Multiple streams of income. Creating products, such as seminars, ebooks and my mentoring program has really improved my work/life balance.

I can have as many or as few one-on-one clients as I want. (I usually have 3-7 clients at any given time), and I don’t put my marketing efforts into getting one-on-one clients.

Instead, my marketing is concentrated on getting leads for my business.

Take action: Create multiple streams of income for your business!

Biana Babinsky

About Biana Babinsky: Biana teaches coaches, consultants, virtual assistants and other business owners how to get more clients, create multiple streams of income and run a successful online business. Join her mentoring program at https://www.MarketingSalad.com to discover how to create a successful online business.

Many coaches have asked if they should use article marketing to promote their business online. Here are just a few reasons to use article marketing to promote yourself:

– Article Marketing Helps You Build Your List. I am sure you know that building your list and conversing with your potential clients is extremely important. I have tried dozens of list building techniques, but I keep using article marketing, because it is effective and it helped me add tons of people to my list.

– Article Marketing Helps You Promote Your Expertise. One thing that many successful experts do is writing. They write articles, books, ebooks and other products. When your potential customers read your articles, they are automatically seeing you as an expert.

– Article Marketing Helps You Tap Into Brand New Markets. When your articles are reprinted on other blogs and web sites, people who have never heard of you before will read them and get exposed to your knowledge and your expertise.

Every time your article is reprinted, you are able to tap into a brand new circle of potential clients that you would have never reached otherwise.

– Article Marketing Helps You Start A Conversation With Your Potential Customers. People buy from people they know, like and trust. How do they find out that they know, like and trust you? By having a conversation with you! Your article is the first step in that conversation. Here is how it might go:

Step 1: Your Potential Customer Reads Your Article
Step 2: Your Potential Customer Follows The Link From The Article To Your Web Site
Step 3: Your Potential Customer Subscribes To Your Newsletter
Step 4: Your Potential Customer Reads Your Newsletter, Gets To Know You Over Time
Step 5: After Learning About You, Your Potential Customer Buys A Product, Registers For Your Class, Or Becomes A Service Client

More and more online business owners are realizing how powerful article marketing can be. Every time I read articles in article directories, I see more articles from coaches, consultants, virtual assistants and other professionals posted there.

Just read an article, MySpace, Facebook: Big not always better about how Internet users like to use smaller, more targeted social networking web sites and groups.

Personally I like both types of groups. I am a member of small networking groups where membership is very targeted. For example, we have a very targeted networking group at MarketingSalad.com, my online business mentoring web site. In addition to learning about online marketing, members of MarketingSalad.com also network with each other and do business with each other on a regular basis. This group is very targeted – members are are coaches, consultants, virtual assistants and other online business owners who are serious about building profitable online businesses.

But I also like much larger networking web sites, such as Facebook, LinkedIn, etc. The key to using those really large sites is to still find smaller groups of people you want to socialize with. For example, if you like skiing, search for skiing groups. If you want to become known to your target market, search for groups/places where your target market is and start the conversation going.

It does not matter how big or small a group is, as long as you can create a strategy to increase your visibility and reach your market effectively.

Biana Babinsky

One of the most important concepts in online marketing is a landing page. A landing page is a page where your visitor lands to do something. It could be a page where your web site visitor lands following a link from your PPC ad. It could be a page where your web site visitor lands to purchase your ebook. In short, it is a page, where your web site visitor comes to take action.

The best rule to remember about a landing page is one action – one page. What is an action? An action is the action you want your web site visitor to take on the landing page. The action can be subscribing to your newsletter, buying an e-book or registesting for a telseminar.

The most successful landing pages don’t try to be all things to all people. Rather, they concentrate on getting a user to take one action and one action only. When someone lands on a landing page like that, they only have two options – take action or leave.

So, what about your landing pages? If your landing pages are not producing results, it is time to take action!

– Review your landing page. Are you only asking your web site visitors to take one action per page? If you are asking them to take more than one action, make a change to ask them take just one action.

When I helped a client change her landing page for a teleseminar to only have one available action to take, she was able to double her sign-ups!

– Review your web copy. The sales copy on your landing page is very important as well. Does it convince your web site visitor to take action? If not, you need to improve your sales copy to make it convince your visitor to take action.

– Review your marketing. How do you promote your landing page? Do your promotions help you qualify your visitors, so that the ones who do come to your landing page are already targeted customers?

Biana Babinsky

This is the conclusion I came to after analyzing how thousands of coaches, consultants and other online business owners market their business online. In fact, the majority of business owners are wasting their time by marketing online.

Why is that? Many coaches, consultants and other business owners have spent hundreds (sometimes thousands!) of hours on driving traffic to their web sites. However, even though they brought traffic to their web site, they did not turn this traffic into customers. All the time that they spent on driving traffic to their web site was a complete waste of time!

So what can you do about this? How do you stop wasting time and get started with using online to actually get results for your business?

In order to do that, you need to create a strategy for how you are going to use your web site traffic. You need to have a strategy for driving traffic to your web site AND you need to have a strategy for using your web site for turning this traffic into clients. If you have millions of people coming to your web site every day, but your web site isn’t doing anything with them, you are not going to make a single penny from all this traffic.

Once you have a comprehensive strategy for dealing with your traffic AND you have a web site that implements this strategy, you are going to be able to turn your web site traffic into prospects and clients.

Stop wasting your time marketing online! Discover how to create and implement an effective strategy for using your web site to turn your web site traffic into clients during my upcoming teleseminar, How To Use Your Web Site To Get Clients at https://www.marketingsalad.com/websites.html

Biana Babinsky

Many professionals I know have found a new approach to solving an old problem that their target market experiencing. Once they turn this approach into a program or book or a class, the question becomes how to sell this brand new approach to their potential customers.

Do you market and sell it by concentrating on the approach? Or do you do something else?

I recommend that instead of focusing on the new approach, you should focus on what your customers get when they learn and apply this new approach.

Always remember that your customers want to know what’s in it for them, what the value is of what they will receive and what the benefits are going to be. They are much less interested in a brand new revolutionary approach; they are much more interested in the results they will receive get when they use it.

My recommendation to you is to market using benefits, and explain about the new approach and how it works after you have explained the benefits.

This is how I teach my clients to create winning sales letters – first you explain the benefits of whatever you are selling. Only after you explained the benefts you should explain what you are offering (new approach, e-book, seminar, etc). Benefits always come first.

Biana Babinsky

Many service business owners go through the goal setting exercise every year only to see themselves not reach any of their goals by the year-end. At some point they give up and decide not to set goals any longer.

Not setting goals is a mistake, because all of the successful business owners I know actually set goals. The secret to using your goals to make your business more successful is setting realistic goals, checking in with your goals on a regular basis and working hard to achieve them.

Here is a plan to help you set goals that actually help your business and will help you achieve your goals:

Click Here To Continue Reading How To Achieve Your Goals Faster

Biana Babinsky