So you are invited to speak in front of your target market. How do you maximize the results you can get out of this speaking engagement?

You can do that by inviting the people who are attending the presentation to subscribe to your newsletter.

During your presentation, I recommend passing around a sign-up sheet for your newsletter, asking participants for their name/e-mail address and permission to send them your newsletter. To make your offer more valuable, the sign-up sheet should have the information about the gift they will receive when they subscribe to your newsletter.

Don’t have a gift for your new newsletter subscribers? I recommend creating one, as this is one of the best techniques to get more subscribers for your list.

When you get their email addresses, you will be able to keep in touch with them and let them know about your upcoming events, seminars, and products. Doing this is extremely valuable to you as a business owner.

Want to learn more about free methods to build your list fast? Join me for the Grow Your List Teleseminar Series at https://www.avocadoconsulting.com/rlinks/znews

Biana Babinsky

How do you feel when someone unsubscribes from your newsletter? Do you feel a bit upset? Do you want to know why they have unsubscribed?

People unsubscribe for many different reasons. But since they do not want to receive your newsletter, they are not your ideal subscribers/potential clients.

Don’t spend your time thinking about why people unsubscribe. Instead, concentrate on making your newsletter the best it can be for people who are still your subscribers. These are the people who you will be able to share information with and also will be able to turn into clients later on.

There will always be people unsubscribing from your newsletter. This is because not everyone
is your ideal potential customers and not everyone is going to resonate with your message. This is exactly what you want to happen – you want them to self-select, so that you are communicating with the people who really want to hear from you. The more targeted your list is, the better conversion rates you are going to get from it.

There are two things that I recommend to my clients to concentrate on for their newsletters:

#1 is growing their list fast and getting as many subscribers as possible.

#2 is experimenting with their newsletter to find content/format that will benefit both you and your subscribers.

Discover how to build your list fast, register for the Grow Your List Teleseminar Series. During the Series I will share with you many effective techniques for building your list, and 95% of these techniques are FREE to apply.

Biana Babinsky

Many people have asked me how to price their ebooks. Should you price them high? Should you price them low? Should you price them somewhere in the middle?

I have seen ebooks priced as low as $7 and as high as $297. It is all about three factors – how much value your ebook offers, how well you can sell it (your sales copy + marketing) and how many people you can reach with your marketing.

Pricing is never exact and it is all you, your expertise, your market and your marketing abilities. Sometimes I advise my clients to have an introductory ebook offer and then raise prices afterwards. Sometimes you want to price it higher as soon as you release it and keep marketing at that price.

If you under price your product, your potential customers will be suspicious since you are offering a deal that seems too good to be true. If you overprice your product, you will not get many sales.

There are many factors that go into pricing of your product:

– The purpose of the ebook and the value of the ebook

– The topic of the ebook – is it very specialized or very general?

– Market and competition research. How do you distinguish yourself from others? Do you have a unique twist on the concept that makes the ebook/ideas/methodology uniquely yours?

Here are a few more ebook pricing resources for you:

– Free article, Are You Pricing Your Products Wrong?

– A step-by-step guide for creating, publishing, pricing and marketing ebooks, Make Thousands Of Dollars With Ebooks Home Study Guide

– Online business mentoring program, MarketingSalad.com. There I teach members everything about creating ebooks and marketing them online (and much more!). As a member you can ask me for recommendations for pricing your own ebooks and other products.

Biana Babinsky

Many people ask about how to create a business plan for a coaching business. Do you need one? How do you create one? Are there templates available?

To my clients I recommend the business plan to include:

– Your vision for your business

– Information/research for your industry

– Market research

– Your going forward plan for a year, at least.

– What you are looking to achieve.

What I find even more important for my clients is creating a marketing plan that helps them promote their coaching business.

Your marketing plan shows you specific actions you need to take to actually make your business vision a reality. I find that having a marketing plan is what motivates my clients to take action and start marketing themselves to get clients.

Your marketing plan should be specific. For example, if you are looking to get 20 clients in 10 months, your marketing plan should outline specific marketing actions that you are going to take that will get you 20 clients in 10 months. These marketing actions can be anything – building your list, search engine optimization, blogging, etc – as long as they help you achieve your goal of 20 clients in 10 months.

My How To Create An Effective Marketing Plan Audio Recording teaches you the step-by-step method of creating a marketing plan for your coaching business. It also includes a marketing plan template that you can use. You can get it at https://www.marketingsalad.com/marketing-plan.html

Biana Babinsky

It is not enough to have many newsletter subscribers. In order to have a successful business you need your subscribers to actually buy what you have to offer.

So the question becomes, how to make your newsletter subscribers more responsive to what you have to offer?

Here are some questions to ask yourself to help you make your newsletter convert better:

Are people on your list in your target market? If they aren’t, they are not interested in buying what you have to offer.

Do you offer your subscribers what they want? Your target market has to want, need and be able to afford your products and services in order to buy them.

Do you contact your subscribers too much/too little? Sometimes when my clients tell me that they can’t get sales from their newsletter, it is because they e-mail them too many times or too few. Much more often it is too few – if you send out your newsletter once every three months, your subscribers may just forget who you are.

Do you ask your subscribers to buy? In order to get people to buy, you have to ask them for the sale.

Is your list large enough? The more subscribers you have, the more sales you are going to be able to get from your list.

Discover how to get more newsletter subscribers and convert them into buyers with the Grow Your List Home Study Guide. You can find out more about it at https://www.avocadoconsulting.com/rlinks/znews

Biana Babinsky

Many coaches have asked me whether they should stop publishing a newsletter and just concentrate on publishing a blog.

The answer is no. Your newsletter is the best way for you to build a relationship with your potential customers and turn them into customers. One of the first things that everyone does when they get online each day is check their e-mail. Therefore e-mail is still the best way to reach your target market.

Your blog and your newsletter serve different purposes. Your blog is great for:

– Bringing in social networking traffic

– Bringing in search engine traffic

– Getting your traffic to subscribe to your newsletter

Your newsletter is great for:

– Sharing what’s new in your business with your target market

– Sharing useful tips and ideas with your target market

– Building relationships with your target market

– Turning your newsletter subscribers into clients by letting them know about your products and services

A blog is great to market your business, and so is your newsletter. The best way to use both is to decide where each one fits into your Online Marketing Plan, create goals for each one of them and use them to reach those goals.

Learn how to build your list with your blog and other marketing techniques in the Build Your List Home Study Guide.

Biana Babinsky

Do you have a marketing plan? If you run your own coaching, consulting or any other service business, having a marketing plan is very important. Your marketing plan will tell you what your goals are and how to take action to reach those goals.

What To Include In Your Marketing Plan?

I recommend that your marketing plan includes a list of your goals, a list of things that you are
going to accomplish and a list of actions that will help you get there. A marketing plan helps you go from where you are now to where you want to be.

Let’s say you are looking to get 200 more newsletter subscribers and 10 more clients in the next 3 months. Your 3 Month Marketing Plan needs to outline a list of actions you need to take and the dates for when you will take them in order to reach your goals.

For example, a marketing plan that I have all of my clients fill out includes a section on their goals/vision, a research section and a section on specific actions they need to take in order to achieve their goals.

Last week I taught members of my mentoring group how to create a marketing plan. You can get my marketing plan template and an audio on how to create your marketing plan (and online marketing mentoring with me) at https://www.marketingsalad.com/marketing-plan.html

Biana Babinsky

Many coaches, consultants and other service business owners have asked me how to sell more copies of their e-books

Just like with any product, in order to sell your ebooks, you need to bring a stream of interested people to your sales page.

In order to sell your ebook you will need:

– An effective sales letter that can convert your target market into buyers. It is very important to have a good sales letter for an information product. Even if you can get good traffic to your web site you will not be able to convert traffic into sales without a good sales letter.

– A good price/value offer that your sales letter presents to your web site visitors. Can you convince them that they need your product and not someone else’s?

– An effective marketing strategy that brings targeted traffic to your ebook page, every single day.

There are many different marketing techniques you can use to do that. Your own newsletter, article marketing, blogging, search engine optimization and more.

In the Make Thousands Of Dollars With E-books Home Study Guide I discuss how to sell many copies of your ebook. You can see it at https://www.avocadoconsulting.com/rlinks/zebookt

Read more on selling ebooks and sales letters:

– Longer Sales Letters Produce Better Results

– Show that you are providing value

– How To Create Effective Web Site Copy

Biana Babinsky

If you are a coach, chances are you have been thinking about teaching a workshop. However, what stops many coaches from actually offering a workshop is not being able to get any participants. How can you get enough participants for your coaching workshops?

Truth is, the marketing part is the most important and hardest part of putting together a workshop. You need to have a marketing plan and start planning for marketing early on.

No one will be as effective as you are at promoting your workshop. This is because you have the unique knowledge of your market, their issues and the benefits that your workshop will bring them.

In order to market your workshop successfully you will need:

– Make Sure That Your Target Market Needs And Wants Your Workshop. In order to successfully sell your workshop you need to be sure that the people you are selling it to (your target market) need, want and can afford it.

If they have no need for what you have to offer, you will not be able to sell the workshop.

– Be Able To Reach Your Target Market. In order to sell your workshop you need to be able to reach the people who want to buy it, your target market.

You need to have a list of your target market that you can contact. If you haven’t started building your list, get started now. This is a single most useful thing you can do for your coaching business.

– Create Effective Sales Copy. When you bring your target market to your web site to sign up for the workshop, you still need to convince them to register.

This is why you need to write good, benefits-oriented web copy about your workshop. The copy needs to convince your target market to register for the workshop by showing them all the benefits they will receive when they attend the workshop.

Want to know how to promote your workshops and make money with them? Join the online business mentoring program at MarketingSalad.com to learn the step-by-step process for promoting your workshops. Join now at https://www.MarketingSalad.com

Biana Babinsky

More Blog posts:

– How To Create A Squeeze Page To Capture Your Social Networking Traffic

– The Simplest Strategy To Build Your List With Social Networking

– Mistakes You Are Making When Building Your List With Social Networking

Many coaches, consultants and other service business owners spend a lot of time and effort writing and perfecting their articles. They write a nice introduction, include interesting article content, and follow up with a great conclusion. However, when the time comes to write their Article Resource Boxes, they do not put forth the same effort or have the same intensity. At this point they have spent all their creativity on the article. They are tired and they want to get the article out as soon as possible…

Continue Reading The Most Important Part Of Your Article

Biana Babinsky