Archive for the 'Market Your Expertise' Category

Word Of Mouth Marketing For Your Business

Thursday, November 29th, 2007
 

Word of mouth marketing s very important for any service business owner. Word of mouth marketing occurs when your clients recommend your products and services to other people in your target market.

When many people recommend your products and services, more people are talking about you and your business and you get more clients as a result. Imagine your clients recommending you to people they know, and those people recommending you to the people they know, etc….

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Biana Babinsky

How To Use Article Directories

Monday, November 26th, 2007
 

You should use article directories (or article banks) to post your articles online. Write articles that are of interest to your target market and post them to article directories.

Why should you do that? The real value of posting articles to article directories is that when you post an article there, you also include your Resource Box, a paragraph about you and your business and a link back to your web site. Once your article gets posted to directories, so does the link back to your web site. Once you submit your article to article directories, you will have lots of additional links pointing back to your web site.

When people re-print your articles from the article directories sites you get lots of MORE places posting your articles and linking back to your web site. Now you have even more links back, all providing you with additional web site traffic.

All these links lead to you getting much more web site traffic and clients visiting your web site. And the best part is that there is no fee to use article directories. It is absolutely free to post your articles.

I consider article marketing (writing articles and posting them to the article banks) one of the best ways for life coaches, career coaches, business coaches and other coaches and solopreneurs to market themselves online, build a large list and get more clients.

I have created Article Marketing Home Study Guide that teaches you how to use article marketing to promote your business. It also includes a list of 40 article banks.

You can see it at https://www.avocadoconsulting.com/rlinks/zarticles

Biana Babinsky

Create A Marketing Funnel

Monday, November 26th, 2007
 

Many coaching, consulting and other service professionals have told me that they have tried everything to get more one-on-one service clients. They have told me that they have gone to networking events, offered no charge consultations to prospects and joined lead groups. Some are even publishing newsletters, but their newsletters have also failed to bring in many service clients.

After analyzing what these service professionals are doing, I have found that many of them have just one offering — a single, expensive one-on-one service….

Continue Reading Create A Marketing Funnel Article

You can also take a look at How To Create A Marketing Funnel Audio Recording at https://www.marketingsalad.com/marketing-funnel.html

Biana Babinsky

Longer Sales Letters Produce Better Results

Friday, November 23rd, 2007
 

Did you know that if you write longer web copy, you will get better results? This is true for sales letters as well as product pages, service pages and other pages on your web site.

New Article: Discover Why Longer Sales Letters Produce Better Results

Biana Babinsky

3-Step Plan To Get Clients Online

Wednesday, November 21st, 2007
 

Do you want to get more clients for your coaching business? Getting coaching clients is a goal of many coaches, but not all of them are able to bring more clients to their business. This is happening because many coaches are not following a plan for getting clients.

Instead of creating an effective plan, they just do random marketing once in a while. I knew a business owner once who marketed randomly. One day he heard from an expert that blogs are great for getting clients….

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Biana Babinsky

Two Things That Your Web Site MUST Do

Tuesday, November 20th, 2007
 

There are two things that your web site must do:

1. It needs to attract your target market. In order to do this, you will need to optimize your web site for search engines, use article marketing to get people to come to your web site, etc.

Read more on how to get web site traffic in the Online Marketing Techniques To Increase Website Traffic article.

2. Your web site needs to SELL your products and services. In order to be successful at selling, your web site will need to be very user-friendly, so that people stay and read it for a while.

It needs to have good marketing copy that sells, so that your web site visitors would purchase from you.

It also needs to turn your web site visitors into leads by giving them a no charge gift and asking them to subscribe to your newsletter.

Make sure that your web site does both, it brings traffic AND it converts traffic into customers.

If your web site does just gets people to your web site, you will have lots of traffic, but no one will be buying.

If your web site can sell, but can’t get traffic, you will have no one to sell to.
Read more about creating an effective web site:

What Makes A Web Site Effective?

Does Your Web Site Do ALL This?

Your Web Site Is Losing You Clients

Discover how to get more web site traffic and promote your web site online in this FREE Tutorial, How To Market Your Coaching Business.

What To Do If No One Comes To Your Teleseminars?

Monday, November 19th, 2007
 

On a regular basis I hear from coaches, consultants and other service professionals who tell me that they have huge issues filling up their teleseminars. After trying to teach their teleseminars a couple of times, they stop doing teleseminars altogether. Why offer them if no one is signing up for them?After speaking to many solopreneurs who reported having issues getting teleseminar sign-ups, I found out the 3 main reasons why they are not able to get the sign-ups. Here are the reasons along with information on how to correct them…

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Use Article Marketing To Get Clients

Saturday, November 17th, 2007
 

Are you looking for more clients for your business? Do you need more one-on-one clients? Do you need more members for your membership web site and more teleseminar participants? If you need to add more clients to your practice, start using article marketing to promote your business as soon as possible!

Article marketing will help you get more web site visitors in three different ways. First, you will start getting traffic from article directories as soon as you submit your articles to them….

Continue Reading How To Use Article Marketing To Get Clients

Biana Babinsky

Online Copywriting: How To Create Effective Web Site Copy

Thursday, November 15th, 2007
 

When your potential customers visit your web site you can’t be there to talk to them, answer their questions and convince them to buy your products. The only thing that they can go by to make a decision to hire or not to hire you is your web site copy.

Because of this it is extremely important to have extremely effective web site copy. When you are selling your products and services online, your copy is the only thing that will convince your potential customers to buy from you. On the other hand, if your copy is not effective, it will make your potential customers visit your competitors’ web sites…

Continue Reading How To Create Effective Web Site Copy

Biana Babinsky

Are You Advertising Enough?

Wednesday, November 14th, 2007
 

If you watch TV or read magazines and newspapers, you will see that large companies keep running ads for the same products over and over and over again.

Why do they do this? Don’t they know that we have already heard about the product? How many times do we need to hear about an upcoming sale?

Turns out we need to hear about a product many times before we make a buying decision. We are bombarded with many ads and marketing messages every day. Just think back to your day – how many ads did you see? If you just opened a magazine or turned on your TV you have seen dozens.

The statistics that I have seen sometime ago says that you need your potential customers to see your message 7 times on average before taking action. This statistic is old, so I would not be surprised that the number has increased by now, given how many ads we see every day.

So what does this mean to you as an advertiser? This means that you should repeat your ad at least a few times for the most impact.

But do not run exactly the same ad all the time. I recommend varying your ad, even if it is for the same product, so that you can generate more interest in it. Any product or service would have a few different benefits. Each benefit appeals to different people. If you keep sending out the same ad, focusing on the same benefit, you are going to appeal to the same people.

If you write a few different ads discussing different benefits and send out different ads, you are going to get more people interested in your product or service.

Discover how to write effective online ads during the How To Write Effective Ads Teleseminar that I will be teaching tomorrow. You can learn more about it at https://www.marketingsalad.com/effective-ads.html

Biana Babinsky