Archive for the 'Market Your Expertise' Category

Stop Selling Your Services!

Tuesday, November 13th, 2007
 

Many coaches, consultants and other service professionals concentrate on selling their services instead of marketing the benefits of their services. As a result, they do not get too many buyers.
People don’t buy your services – they buy the benefits they will receive when they buy your services.

Read Stop Selling Services (And Start Selling The Benefits)

Biana Babinsky

Is Your Blogging Software Right For You?

Sunday, November 11th, 2007
 

I have had many life coaches, career coaches and other coaches and service professionals ask me about which blogging software is right for them.

Is your blog software working for you? Are you getting a stream of clients and newsletter subscribers from your blog, every single day? Do your blog readers come back to read your new blog posts all the time? Does your blog bring in people who want to buy your e-books and register for your teleseminars?

Continue Reading Is Your Blogging Software Right For You?

Hollywood Writers And New Media

Friday, November 9th, 2007
 

The Hollywood writers have been striking since Monday, November 5th. This action sent late night talk shows into re-runs immediately.

What is interesting is why the writers are striking. According to this article, writers are striking because they are looking for more profits from when their writing is used in new media. They want to earn money when their work is sold on DVDs, when their work is a part of online shows, etc.

As you can see, writers are paying attention to the Internet and new media and want to profit from it. And what they are looking for is a true passive income – they write their copy once, and they want to make money every time it is used or sold through the new media.

What about you? Are you creating passive income streams? Are you using the new media to profit? Here is more information to help you create more products and profit from them online:

FREE Ebooks Publishing Tutorial

How To Publish Your Ebook Online

How To Record Your Seminars And Use The Audio As A Product

Create Another Income Stream By Teaching People In Groups

Your Web Site Is Losing You Clients

Friday, November 9th, 2007
 

Do you know what is happening all over the Internet while you are reading this article? Potential customers visit service professionals’ web sites with a credit card in hand, ready to buy. Then they look around the web site and leave without buying anything.

This is happening on thousands of web sites every single day. Chances are, it is happening on your own web site as well. People are coming to your web site and leaving before they buy anything.

Continue Reading Your Web Site Is Losing You Clients (And How To Stop That)
Biana Babinsky

Internet Lessons From Ron Paul

Thursday, November 8th, 2007
 

Have you heard about Ron Paul? He is a presidential candidate, and I have been hearing more and more about him lately.

He is using the Internet to promote his campaign and fund raise, and people notice. This article talks about Ron Paul using YouTube and MySpace, free resources available online. Any business owner can use the same resources to promote themselves.

Even more impressive, he raised $4.2 million in one day, also thanks in big part to Internet fundraising.

And his doing so is getting Ron Paul even more publicity. The Internet buzz helped him raise the money, and now the fact that he raised it is getting him even more publicity. Buzz and publicity bring even more buzz and publicity.

Start generating buzz for your own business! Read my article How To Generate More Word Of Mouth Marketing For Your Business.

Biana Babinsky

How To Submit Articles Online

Wednesday, November 7th, 2007
 

Many people have asked me how to submit articles online. In order to help them I have created Article Submissions How-To Guide, that discusses the step-by-step process for submitting articles online.

But you can only get the Guide if you register for the Article Marketing For Service Professionals Teleseminar Series before 6pm Eastern Time tomorrow, November 8th.

Article marketing is one of the best techniques you can use to attain an expert status. One thing that many experts have in common is writing to promote themselves and their business. When you write articles, your potential clients read your articles and start thinking about you as an expert.

I have designed an Article Marketing Process to help coaches, consultants and other service professionals to become experts. This Process helps you attain an expert status and use it to get more web site traffic, more newsletter subscribers and more clients.

I will be teaching this process during the Article Marketing For Service Professionals Teleseminar Series. Here is what you will learn during this information-packed series:

– How to use article marketing to promote your expertise

– An easy way to write effective articles

– How to use your articles to get more clients

Register for the Teleseminar Series before 6pm tomorrow, November 8th and you will also receive my Article Submissions How-To Guide at no charge.

Learn more about the Article Marketing For Service Professionals Teleseminar Series at

https://www.avocadoconsulting.com/rlinks/zarticles

Biana Babinsky

Promote Your Expertise By Teaching Teleseminars

Wednesday, November 7th, 2007
 

Have you ever heard the saying, “If you want to learn how to do something really well, teach it to others”? When you teach others, you usually gain a deeper understanding and appreciation for the material that you teach.
Teaching a teleseminar in something you know is also a great way to demonstrate your expertise to your potential clients and to convince them to become your one-on-one clients. Teaching teleseminars is an extremely versatile marketing technique. This is because it is very easy to use teaching to promote your expertise both online and offline…

Continue Reading Promote Your Expertise By Teaching Teleseminars

Biana Babinsky

How To Fill Up Your Local Workshops

Tuesday, November 6th, 2007
 

In addition to teaching teleseminars over the phone, many coaches and consultants I know also teach local workshops.

A big difference between a local workshop and a teleseminar is that you can have people joining your teleseminar from all over the world. However, only local people or people willing to travel to your location would be able to join you for the workshop.

So how can you get more people to attend your local workshops? I have some ideas for you that you will be able to use:

– Since your workshop is local, promote your workshop locally as much as you can. Use all the tools available to you, newspapers, community centers, libraries.

Start a public relations campaign to get information about you and your workshop into local newspapers.

Optimize your web site for search engines. You can even promote a local event using this method. To do that, make sure you pick keywords that reflect the geographical location of the workshop.

Use your ezine to promote your event. The more local subscribers you have, the better you will be able to promote it.

Ask others to promote your event in exchange for commissions. It is always helpful to have other people helping you market your workshops.

Read more on marketing your workshops and teleseminars:

How To Teach People In Groups

What If Services Clients Can’t Afford Your Rates?

Are You Maximizing Your Teleseminar Profits?

Biana Babinsky

What Is In Your Online Marketing Plan?

Monday, November 5th, 2007
 

A few months ago I ran into a solopreneur in a state of total panic. She had started her business four years ago and her main marketing activity (her ONLY marketing activity, in fact) has been advertising the business on a particular web site. The web site was popular and was bringing her about 90% of her clients. Now the web site was closing and the solopreneur was panicking because she had no other reliable source that will bring her customers…..

Continue Reading Solopreneurs, What Is In Your Marketing Plan?

Biana Babinsky

Get Clients By Being Authentic

Saturday, November 3rd, 2007
 

Many coaches have told me that they want to be authentic when marketing their coaching business online. One of the best ways to do that is by creating a blog and using it to promote your business. Learn more about how to make your authentic self shine through and get clients in this article:
Read Get Clients With Your Blog By Being Authentic Article

Biana Babinsky