What are leads? Leads are people who haven’t bought from you (yet), but are in your target market and have expressed some interest in what you do and what you have to offer.

With time, you can turn some of these leads into clients. One of the best marketing strategies for a service business owner is to get many leads daily and follow up with them in order to turn them into clients.

I have been generating leads for my business and helping my clients generate leads for their businesses for a long time. Here is a 3 point plan to help you get started with generating leads for your business:

– Define your target market. Who are the people that you want to bring to your web site and turn into leads?

– Create a compelling FREE product that you will give away to your leads in exchange for their e-mail address. The product can be an ebook, white paper, special report, audio, etc.

The medium of the product is not as important as the topic it’s on. The product’s topic should be very compelling, it should make your potential leads decide that they want the gift and give you their e-mail address in exchange for the gift.

– Now you can use a follow up process with your leads and turn them into actual clients.

Need help finding leads for your business? Join my online business mentoring program at https://www.MarketingSalad.com to learn how to generate leads for your business.

Biana Babinsky

So, what’s a conversion rate? A conversion rate is a ratio of how many people took an action (in this case subscribed to your newsletter) divided by the total number of your web site visitors.

So if you have 100 web site visitors and one of them subscribed to your newsletter, the conversion for you is 1 in 100 or 1%.

Of course you always want to increase your conversion rate. You would like to get as many of your web site visitors as possible to subscribe to your newsletter. How can you do that?

– Give your web site visitors a compelling enough reason to subscribe. You should offer a free gift, as someone else pointed already, to convince more of your web site visitors to subscribe. Doing this will help you increase your conversion rates.

– Put information about subscription and subscription box on every page of your web site. If you want people visiting your all of your web pages to subscribe to your newsletter, you need to have the information to be very visible on all of your web pages.

So to increase conversion rate I recommend:

– Create a free gift to promote to your potential subscribers.

– Make your subscription information VERY visible on your main page.

– Include your newsletter information on every page on your web site.

Want to learn how to get more newsletter subscribers? Get my 5 Steps To Growing Your List Home Study Guide.

Biana Babinsky

More and more people have been asking me how to teach people in groups. Coaches, consultants, tutors and other solopreneurs are looking to make money and get more clients by working with groups instead of just working with clients one-on-one.

So, how do you get started with teaching people in groups? The first two questions you should ask yourself are:

– Who are your target customers?
– What do they need help with?

These are the first two questions that you should answer before deciding on the group format, number of people in a group, pricing, etc.

If you do not know who your customers are and what they need help with, you will not be able to structure your offer effectively and, as a result, will not be able to get people to register.

Do the first thing you need to do is to find your target market. Once you do, find out what issues they are experiencing and what kind of help they need. To get the most people register for your group you will need to offer them something they really want. You will need to create a very compelling offer.

So, what are your target customers interested in? They are interested in solving problems that they are experiencing right now.

Therefore, the best way to get into working with groups is by starting a group on a topic that is of great interest to your target market.

Once you know your target market and once you find topics that your target market is interested in, it will be much easier for you to decide on the format, length and pricing for your group.

To learn more about teaching people in groups and making money doing that, get my Make Thousands Of Dollars With Teleseminars Home Study Guide, in which I discuss how to create best-selling teleseminars. It is available at https://www.avocadoconsulting.com/rlinks/zteleseminars

Biana Babinsky

If you outsource all of your online marketing efforts, you don’t need to know anything about marketing, right? WRONG!

Even if you outsource all of your online marketing, including search engine optimization, newsletter publishing, article marketing and everything else, you should still know how different marketing techniques work.

While I enjoy marketing, I do have clients and colleagues who are not nearly as excited about marketing as I am. But I recommend to everyone to know the important things/techniques on marketing their own business.

You need to know your goals. You need to know your strategies. You need to know which techniques you are using, how to use them (at least in theory) and what the expected results should be.

For example, let’s say you decided to do article marketing to market your business, and you hired someone to do it for you. If you don’t know what article marketing is, what your goals are with respect to applying it and what the expected results are, you may have really high or really expectations of the work that will be done on your behalf.

And as you learn these things, who knows, you may decide that you like marketing much more than you thought ;) I had clients who went from “I hate marketing” to “I dislike marketing” to “I like marketing” as they learned what marketing really is.

You can learn more about marketing and how to use it for your business at https://www.MarketingSalad.com

Biana Babinsky

So you went to a networking event and met three people who are in your target market, and who can really use your services. Or you just attended an online networking event and want to keep in touch with a few people you met there. Or a colleague introduced you to a potential customer who you would love to work with, but who isn’t calling you back.

What should you do? How much should you follow up with these people? And, most importantly, how should you follow up with them to ensure a positive response?

If these people are in your target market, but they haven’t expressed specific interest in hiring you now, I would not spend too much time on following up with them. I meet dozens (sometimes more) target customers every week, so it is impossible to keep following up with all of them until they get back to me.

What I do is follow up once with information about my newsletter and the gift they will receive when they subscribe to my newsletter. Subscribing to my newsletter is a no-brainer for them – there is no charge to subscribe and they receive a gift when they do.

It is much easier to convince a prospect to subscribe to a newsletter than to buy your services. When you meet people in your target market, work on getting to that first step, having them to subscribe to your newsletter. Selling them your products and services will come later.

Getting potential customers to subscribe to your newsletter is great for you – now you are able to follow up and build relationships with potential customers without having to follow up with each person individually. As you send out your newsletter and build relationships, potential customers get to know you and are much more willing to buy your services and products.

Following up using a newsletter is extremely effective. A big part of my business comes from people who have been my newsletter subscribers for some time.

I recommend that you start a newsletter and use your newsletter as your automatic follow up program. This way you can follow up with hundreds, or even thousands of prospects, all at once.

Learn more of my tips for following up with clients – join my members-only online business coaching program at MarketingSalad.com

Biana Babinsky

How Can I Get MORE Newsletter Subscribers? This is one of the most popular questions I receive from coaches, consultants and other service business owners.

The best way to get more people to subscribe to your newsletter is by offering a free gift that they can receive when they subscribe.

Everyone likes free gifts, so when you offer a free gift to your subscribers you are immediately going to get more people to subscribe.

When people first learn about your newsletter, they are not sure if they want to subscribe or not. But they will definitely subscribe if they really want to receive the gift you are offering.

You want the people who learn about the gift to immediately say: “I want this!” and subscribe to your newsletter, so that they can get the gift. Therefore, the gift should be on a topic that is of great interest to your target market.

A few months ago I taught members of my mentoring program how to create a newsletter gift that will get you many newsletter subscribers. You can get the recording of that call at https://www.marketingsalad.com/triple-newsletter.html

Biana Babinsky

Do you need to bring in more clients and jump-start your sales NOW?

To start earning more money now without waiting for more long term strategies to kick in, I have created a process that will help you get more sales from your existing web site visitors.

Discover the process to jump-start your sales during the “How To Increase Your Fall Revenue By Turning MORE Web Site Visitors Into Customers” Teleseminar.

The teleseminar is TOMORROW, September 19th, so register now.

The teleseminar is only open to members of my members-only online business coaching web site, MarketingSalad.com. Learn how to attend the teleseminar for just $1 at

https://www.marketingsalad.com/more-customers.html

Biana Babinsky

So you wrote a book, now what? How can you find people who want to buy your book online? Here is how:

– Define the target audience for your book – who are the people who want to buy your book? Who is the target market for your book? Your book is very targeted, so you should be able to pinpoint a very specific group of people who wants the information you are sharing in the book.

– Start a newsletter to collect the email addresses of people who visit your web site. Not everyone is going to buy your book the first time they visit your web site. If you can’t keep in touch with them AFTER they have visited your web site, you have lost them forever.

If you are able to get their email address you will be able to market your book to them for a long time. Plus, if you decide to offer other products based on your book (teleseminars, ebooks, etc) you will be able to use your e-mail list to promote them as well.

– Create a marketing plan for your book. There are lots of things you can do to market your book – article marketing, blogging, search engine optimization, public speaking, etc.

Make sure your plan addresses how to get traffic to your web site, how to turn your traffic into leads and how to turn your leads into buyers.

Have you written a book? Do you want to sell more copies of your book online? Listen to my FREE Audio Recording, 5 Steps To Selling More Copies Of Your Book. You can download the audio recording, free at https://www.avocadoconsulting.com/rlinks/zbusiness

Biana Babinsky

Article submission is the process of taking the article that you have already written and submitting it to article directories, web sites and other places that accept them.

You want to submit your articles to many different places because the more articles you have submitted to web sites, the more people will know about you and the more of them will be able to visit your web site and become your clients!

Article submission consists of a few steps:

– Writing your article

– Creating an effective resource box for the article that is optimized to bring lots of traffic to your web site

– Finding article directories you want to submit your article to.

– Creating an account at the article directories. You will only have to do this once, the first time you submit at that particular directory.

– Logging in to your account at the article directory

– Following instructions at the article directory and submitting your article to them.

The process is very intuitive and not hard – once you submit a few articles, you will know the process well and will be able to follow it for as many articles as you’d like.

For a step-by-step process for writing and submitting your articles online to get more web site traffic and more clients get my Complete Step By Step Article Marketing Course at https://www.avocadoconsulting.com/rlinks/zarticlesc

Biana Babinsky

Online networking can be extremely rewarding, if you know exactly the results you want to get and how to get them.

Here is a plan I recommend following for effective online networking:

– Make Your Networking Goals Clear To Yourself. Until you know exactly what results you need to get out of your networking efforts, no one will know what they are either. It is extremely important to know exactly what you need to get out of networking. Do you want to meet certain kinds of people? Promote your expertise? Gain more clients?

– Find Appropriate Networking Groups, Web Sites and Forums To Participate In. After working with many clients I have found out that the majority of people who have complained about not getting results from networking online have been networking in the wrong groups. When you network with people who are not in your target market, you will not accomplish your goals.

To find the right groups to network in, look back at the goals you have set for your networking. What kind of people do you need to network with to reach these goals? Once you know the answer to this question, find the networking groups where the majority of participants are these people.

– Network With Your Goals In Mind. Participate in discussions, share and help others and show your expertise at the same time. This will help your target market notice you and it will help you reach your networking goals faster.

For more information on how to use online networking to get clients, join my members-only web site, MarketingSalad.com to be coached by me on using online networking to get clients.

Biana Babinsky