Many people have asked me – what is the best marketing technique to use to sell more books? If I start blogging, will I sell more books next week? Will article marketing sell 100 more copies of my ebooks?

Truth is, no marketing technique – blogging, search engine optimization, article marketing or any other one – will increase your sales immediately.

What you need to find out is how a particular marketing technique will fit into your overall marketing plan.

Many marketing techniques are designed to bring people interested in what you do to your web site. However, those techniques don’t account for what happens AFTER you bring them to your web site.

If you do absolutely nothing in addition to blogging, people will come to your blog, read it, linger for a bit and leave. This is because there will not be any incentive for them to stick around.

People are bombarded with tons of marketing messages every day. Many of your blog visitors will forget about your blog and its address two minutes after they leave it.

Therefore, it is imperative to make sure that you can collect the e-mail addresses of people who visit your blog. If you can get their e-mail address, you will be able to e-mail them, market to them, and sell your books to them long after they have visited your blog.

You should do this with every marketing technique you use – figure out how to use it to add people to your list, so that you can continue to market to them long after they have visited your web site.

Next week I am teaching a free teleseminar, 5 Steps To Selling More Copies Of Your Book Or Ebook.
I will be talking about creating a marketing plan to promote your book online and get more sales. You can register for the teleseminar FREE at https://www.avocadoconsulting.com/books.html

Biana Babinsky

So what is the best size for an article that you can use to market your business?
Is it really important to have a very lengthy article? Will your clients only hire you if your article is longer than someone’s PhD dissertation? Will your clients actually read an entire article if it is over 10 pages in length?

It is not extremely important to have a very lengthy article. Of course, a very short article, such as 2-3 paragraphs will not do. In fact, many article directories have minimums when it comes to article length, and they will not post your article if it is too short.

However, it is also not good to have a very long article. While you may have a lot of knowledge to share, a very long article is too much for your readers to read. If you started writing articles and you have too much material for one article, split the material, write two articles and get double the exposure :)

So what size should your article be? A page to a page to a page and a half is best. Some article directories do not accept articles that are under 500 words, so you want to be a bit above that.

For more information on using article marketing to promote your business online, get my Complete Step By Step Article Marketing Course

Biana Babinsky

I find that using article marketing has been the best way for me to get more publicity, get published on other people’s blogs and in newsletters, get more web site traffic, newsletter subscribers and clients.

Article marketing is very simple – in order to use it you need to write an article, use it on your web site and submit it to article directories. Each one of your articles can go a long way to help you promote your expertise and get online publicity for your business.

Here is how you can use just one article to get online publicity. You can (and should) repeat this process with many articles to multiply your publicity.

– Publish the article in your newsletter. By doing this you share your knowledge and expertise with your newsletter subscribers. Then, when they need help in your field of expertise, they are likely to hire you.

– Create a resource box that maximizes the number of leads you can get. To do that, make sure that your Resource Box invites people who are reading the article to subscribe to your newsletter.

– Use your article on your web site to get additional search engine traffic to your web site.

– Submit your article to directories and aggregators. By doing this you are offering your article for reprint to other people, who are going to reprint it on their web sites and their blogs, thus providing you with more online publicity. When your article appears on their blogs and web sites, your name and expertise are exposed to more members of your target market.

– Find other people who cater to your target market and accept guest articles in their newsletter, blog and on their web sites. Ask them to include your article. This way people who visit their web site and read their newsletter can learn about your business.

Discover how to use article marketing to get newsletter subscribers and clients in the Complete Step By Step Article Marketing Course

Biana Babinsky

I am very excited!

Today I launched my brand new product, Complete Step By Step Article Marketing Course.

For years I have been teaching my clients how to use article marketing to get clients using article marketing, and they have been getting great results. Their articles brought them more web site traffic and more clients.

Now I am sharing the step-by-step article marketing process that brought me tons of newsletter subscribers and clients!

Here are just a few things that I am sharing in the Course:

– Real information on how to use article marketing to get more clients

– Where to get topics for your articles. I have found places that are an endless supply of article topics, and I will share them with you.

– The best places to submit your articles to get more clients and newsletter subscribers. I will tell you exactly what those places are.

– The step-by-step process of creating an Article Resource Box that will get you more web site traffic. I will show you exactly what to include in your Article Resource Box.

Click Here To Learn More About Complete Step By Step Article Marketing Course

Biana Babinsky

Should you use affiliate marketing to supplement your coaching income? Can you make money in affiliate marketing?

I have done a lot of consulting in the affiliate marketing field – I consulted both business owners who want to create and run an affiliate program and people who want to use affiliate programs to make money with them.
It is possible to make money in affiliate marketing, but you have to treat it just like any other business and promote it just like any other business.

By this I mean:

– Create an effective web site around a particular topic or around a particular target market.

– Use affiliate products that are relevant to the topic of the web site. If your web site is about coaching, you will need coaching products. If your web site
is about gardening, use gardening products, etc.

– Drive traffic specifically to SELL your affiliate products. Since you are only making money when you sell, you need to structure your marketing campaigns and bring in traffic that will actually buy from you.

Just listing links to books, ebooks, or any other products will not sell much. You need to actively market the web site and affiliate products in order to bring in the sales.

This is why I usually recommend to my clients who want to get into affiliate marketing to create a whole new web site where they promote the affiliate products.

It is fine to list book recommendations on your coaching web site, but since your main web site is about you and your services, you are not free to promote the affiliate products that much.

When you create a web site that is all about promoting affiliate products only, you are much freer to experiment with different marketing techniques and make more money as a result.

I run an affiliate program for my own products, and the affiliates who make the most money with my products are the ones who spend the time on using different online marketing techniques to promote them.

Make 40% commissions by selling my teleseminars, home study guides and e-books. The program is FREE to join. Click Here To Register For The Affiliate Program

Biana Babinsky

If you need a simple web site and you are just getting started, you may want to look at free software available from WordPress.org.

Word Press is actually blogging software, but there is more! This software also provides you with the ability to create static (non-blog) pages for your web site. So with this software you can have both a web site and a blog.

Updating a WordPress site is very easy – you do not have to know anything about web design to do that. You just type your post in and press a button, and your post or your page will appear on your web site.

I really like how all the pages are interconnected as well – this connectivity helps you attract more web site traffic using search engine optimization.

It is hard to believe, but fall is about to start. If you are like many service professionals, then you didn’t do much business in the summer because many of your customers took summer vacations and didn’t buy products or services during the summer.

If many of your customers have taken long summer vacations, your revenue for the months of June, July and August was very low. To catch up, you need to start making money immediately in September.

To start earning more money now without waiting for more long term strategies to kick in, I have created a process that will help you get more sales from your existing web site visitors.

Discover the process to jump-start your sales in the fall during the “How To Increase Your Fall Revenue By Turning More Web Site Visitors Into Customers” Teleseminar.

The teleseminar is only open to members of my members-only online business coaching web site, MarketingSalad.com. Learn how to become a member and attend the teleseminar for just $1 at

https://www.marketingsalad.com/more-customers.html
Biana Babinsky

This is a question that comes up often with my clients.

Many coaches I know want to help many people that need their help, but can’t afford their one-on-one coaching rates. At the same time, coaches still need to make enough money to pay their mortgage and afford other things that their families need.

So how can you marry the two and come up with a win-win solution for everyone? You should do that by offering products and programs in different price ranges.

There are many people who need help, but can’t afford your services. There are thousands of them out there. If you only work with them one-on-one, you can’t help too many of them and you will not have as much time to work with your regular rate clients, the clients whose fees are helping you pay your mortgage.

Instead of doing that, create programs and products in different price ranges. Here is how:

– Create group coaching calls for people who can’t afford your one-on-one services. More people will be able to afford these and they will still get the benefit of being coached by you.

– Create a membership web site for your customers. I love this, and this is how many of my clients have chosen to work with me. They are members of my members-only web site, https://www.MarketingSalad.com where they have access to my coaching, teleseminars and expertise at a price much lower than my one-on-one coaching.

– Create and teach teleseminars. This is another great way to help more people in a shorter amount of time.

– Write an ebook or create other products, again more lower priced products to help more people.

Your products and teleseminars will enable you to help thousands of people, while still being able to generate revenue.

You can learn how to create products in my Complete Step By Step Information Products Guide available at https://www.avocadoconsulting.com/rlinks/zinfo

Biana Babinsky

Do you need MORE coaching, consulting or other type of service clients?

If you do, I recommend that you create a process for bringing leads and prospects to your business. That way you will have potential clients coming to your business every single day.

My free report, “Top Strategies To Get Coaching Clients Online” discusses how to use the Internet to get more clients.

Here is what the report will show you:

– Exactly how to make your web site get you more clients

– How to get more prospects to come to your business

– Real information on how to work less, while making more money

and much, much, much more

The report will show you how to use the Internet to get more clients to your web site.

You can get the report, FREE, at https://www.avocadoconsulting.com/free_report.html

Biana Babinsky

Q: How can you convince your potential clients to hire you?

A: By offering a taste of your expertise for free.

Giving away a small taste of your expertise for free is a very effective way to gain service clients. Since a service is a high ticket item, many of your potential clients spend time on shopping around, looking at different people who have the expertise that they need.However, if they already know you as an expert because they have sampled your expertise in the past, then hiring you as a service provider will be a much easier decision for them. They will not shop around looking at other experts – they will come directly to you.

This method of getting clients is easy and it works. The majority of my clients and buyers of my products have to come to me after they have sampled my free report, “Top Strategies To Get Clients Online and subscribed to my newsletter.

It is easy to create such sampling for your potential clients. Here is how:

– Start A Newsletter to keep in touch with your potential customers. Make a subscription to the newsletter more attractive by offering a gift with subscription – a free product.

– Find A Topic For Your Free Product. A good topic for such a product is a solution to a common problem that your target market has.

– Decide On The Type Of A Free Product You Will Offer. There are many different types you can offer – e-course, e-book, special report, audio recording, etc. Make sure that whatever you offer you can create once and people can download it from your web site. This way you will be able to automate the whole process and it will be easy for you to reach many more prospects with this product.

– Keep In Touch. Use the newsletter to share your expertise and keep in touch with people who request your free gift. These people will not become your clients immediately, but if you use your newsletter to continue sharing your advice and expertise, some of them will become your clients later on.

Learn more about getting clients online in my free special report, “Top Strategies To Get Clients Online that you can download at https://www.avocadoconsulting.com/free_report.html

Biana Babinsky