Do you want to start a membership web site for your business? I have been running my members-only online business coaching web site at MarketingSalad.com for a long time and here is what I recommend.
Before spending the time and other resources on creating a membership web site, I recommend doing something that you should do before introducing any new product or service.

You should evaluate the idea with your target market in mind and see if there is a demand for this product among your target market.

Here are some questions to help you evaluate your prospective membership web site further:

– Who is the target market for your membership web site?

– Can your reach enough people in your target market to promote the membership web site?

– What kind of benefits will you be offering to members?

– How many levels of membership are you going to have?

– What kind of content will you have?

– How will you be promoting your web site?

Once you answer these questions you will have a much more clear vision on what exactly you want to create and who you want to attract to your membership web site.

For more information on starting your own membership web site get my How To Make Thousands Of Dollars With Membership Web Sites Home Study Course

Biana Babinsky

What are leads? Leads are people who haven’t bought from you (yet), but are in your target market and have expressed some interest in what you do and what you have to offer.

With time, you can turn some of these leads into clients. One of the best marketing strategies for a service business owner is to get many leads daily and follow up with them in order to turn them into clients.

I have been generating leads for my business and helping my clients generate leads for their businesses for a long time. Here is a 3 point plan to help you get started with generating leads for your business:

– Define your target market. Who are the people that you want to bring to your web site and turn into leads?

– Create a compelling FREE product that you will give away to your leads in exchange for their e-mail address. The product can be an ebook, white paper, special report, audio, etc.

The medium of the product is not as important as the topic it’s on. The product’s topic should be very compelling, it should make your potential leads decide that they want the gift and give you their e-mail address in exchange for the gift.

– Now you can use a follow up process with your leads and turn them into actual clients.

Need help finding leads for your business? Join my online business mentoring program at https://www.MarketingSalad.com to learn how to generate leads for your business.

Biana Babinsky

More and more people have been asking me how to teach people in groups. Coaches, consultants, tutors and other solopreneurs are looking to make money and get more clients by working with groups instead of just working with clients one-on-one.

So, how do you get started with teaching people in groups? The first two questions you should ask yourself are:

– Who are your target customers?
– What do they need help with?

These are the first two questions that you should answer before deciding on the group format, number of people in a group, pricing, etc.

If you do not know who your customers are and what they need help with, you will not be able to structure your offer effectively and, as a result, will not be able to get people to register.

Do the first thing you need to do is to find your target market. Once you do, find out what issues they are experiencing and what kind of help they need. To get the most people register for your group you will need to offer them something they really want. You will need to create a very compelling offer.

So, what are your target customers interested in? They are interested in solving problems that they are experiencing right now.

Therefore, the best way to get into working with groups is by starting a group on a topic that is of great interest to your target market.

Once you know your target market and once you find topics that your target market is interested in, it will be much easier for you to decide on the format, length and pricing for your group.

To learn more about teaching people in groups and making money doing that, get my Make Thousands Of Dollars With Teleseminars Home Study Guide, in which I discuss how to create best-selling teleseminars. It is available at https://www.avocadoconsulting.com/rlinks/zteleseminars

Biana Babinsky

Many people have asked me – what is the best marketing technique to use to sell more books? If I start blogging, will I sell more books next week? Will article marketing sell 100 more copies of my ebooks?

Truth is, no marketing technique – blogging, search engine optimization, article marketing or any other one – will increase your sales immediately.

What you need to find out is how a particular marketing technique will fit into your overall marketing plan.

Many marketing techniques are designed to bring people interested in what you do to your web site. However, those techniques don’t account for what happens AFTER you bring them to your web site.

If you do absolutely nothing in addition to blogging, people will come to your blog, read it, linger for a bit and leave. This is because there will not be any incentive for them to stick around.

People are bombarded with tons of marketing messages every day. Many of your blog visitors will forget about your blog and its address two minutes after they leave it.

Therefore, it is imperative to make sure that you can collect the e-mail addresses of people who visit your blog. If you can get their e-mail address, you will be able to e-mail them, market to them, and sell your books to them long after they have visited your blog.

You should do this with every marketing technique you use – figure out how to use it to add people to your list, so that you can continue to market to them long after they have visited your web site.

Next week I am teaching a free teleseminar, 5 Steps To Selling More Copies Of Your Book Or Ebook.
I will be talking about creating a marketing plan to promote your book online and get more sales. You can register for the teleseminar FREE at https://www.avocadoconsulting.com/books.html

Biana Babinsky

This is a question that comes up often with my clients.

Many coaches I know want to help many people that need their help, but can’t afford their one-on-one coaching rates. At the same time, coaches still need to make enough money to pay their mortgage and afford other things that their families need.

So how can you marry the two and come up with a win-win solution for everyone? You should do that by offering products and programs in different price ranges.

There are many people who need help, but can’t afford your services. There are thousands of them out there. If you only work with them one-on-one, you can’t help too many of them and you will not have as much time to work with your regular rate clients, the clients whose fees are helping you pay your mortgage.

Instead of doing that, create programs and products in different price ranges. Here is how:

– Create group coaching calls for people who can’t afford your one-on-one services. More people will be able to afford these and they will still get the benefit of being coached by you.

– Create a membership web site for your customers. I love this, and this is how many of my clients have chosen to work with me. They are members of my members-only web site, https://www.MarketingSalad.com where they have access to my coaching, teleseminars and expertise at a price much lower than my one-on-one coaching.

– Create and teach teleseminars. This is another great way to help more people in a shorter amount of time.

– Write an ebook or create other products, again more lower priced products to help more people.

Your products and teleseminars will enable you to help thousands of people, while still being able to generate revenue.

You can learn how to create products in my Complete Step By Step Information Products Guide available at https://www.avocadoconsulting.com/rlinks/zinfo

Biana Babinsky

Do you need MORE coaching, consulting or other type of service clients?

If you do, I recommend that you create a process for bringing leads and prospects to your business. That way you will have potential clients coming to your business every single day.

My free report, “Top Strategies To Get Coaching Clients Online” discusses how to use the Internet to get more clients.

Here is what the report will show you:

– Exactly how to make your web site get you more clients

– How to get more prospects to come to your business

– Real information on how to work less, while making more money

and much, much, much more

The report will show you how to use the Internet to get more clients to your web site.

You can get the report, FREE, at https://www.avocadoconsulting.com/free_report.html

Biana Babinsky

If you are thinking about publishing an ebook, now is the best time to do that! September is just around the corner, and in September many people will be looking for personal development and educational materials.

So if you have been thinking about creating an ebook, now is the perfect time to get started!

Here is the plan for publishing an e-book for you:

– Write the e-book

– Get the e-book proofread/edited

– Decide on the format you want to publish the e-book in. I recommend using PDF format. PDF readers are freely available for different computers and operating systems, so whoever buys your e-books will be able to read them.

– Decide on how you will sell the e-book on your web site. You will need to be able to accept credit card payment on your web site and, once they payment is processed, direct the buyer to the place where the buyer can download your e-book.

– Decide how to market your e-book. If you want people to buy your e-book, you will need to market it.

There are many marketing methods to market your e-book. They include creating a blog around your e-book, article marketing, search engine optimization and many more.

– Now put the pieces together and you are able to sell your own e-book online!

To learn more about publishing and marketing your ebook online, get the Make Thousands Of Dollars With E-books Home Study Guide at https://www.avocadoconsulting.com/rlinks/zebookt

Biana Babinsky

If you are about to launch an ebook, you should know that you can make lots of extra money by launching your ebook at the right time.

I have coached many business owners on writing, putting together and launching e-books. My clients ask many great questions when I work together with them on their e-books. They want to know how to write an e-book, how to format it, how to brand it and how to market it. But they usually do not ask an extremely important question. This question is about when to launch their ebook.

Click Here To Find Out The Best Time To Launch Your Ebook

Biana Babinsky

Do you want to get MORE coaching clients using the Internet?

Here is the problem: Very few people will contact you about buying your coaching services as soon as they visit your web site. Coaching service is a high ticket item, so your potential customers need some time to think about hiring you and get to know you before buying your services.

How do you get people to buy your services? Here are some tips to help you:

– Draw your potential coaching customers into your circle of influence by offering them something of value for free to get them to register for your e-mail list. The freebie can be a report, an audio recording, or anything else that will take you one time to produce and then people can download without your direct involvement.

– Send out your newsletter on a regular basis. According to some research I have seen, people need to hear about you 7 times(!!) on average, before buying. Keep in touch with your subscribers, share useful information and remind them about your services. This will help you turn some of them into buyers.

– Create other products. Many of your subscribers will never buy your coaching services, but they may buy cheaper products, such as special reports, ebooks, teleseminars, etc. Create other products based on your expertise to create multiple streams of income and get more buyers.

– Get more traffic. You need a lot of web site traffic in order to get more newsletter subscribers and coaching clients.

Use online marketing techniques such as search engine optimization, ezine publishing, blogging and other to get more web site traffic and clients.

My free report, Top Strategies To Get Service Clients Online shows you the step-by-step approach for getting clients online. You can get the report at https://www.avocadoconsulting.com/free_report.html.

Biana Babinsky

Do you show value of your products and services when you are selling them online?

You need to ALWAYS show value of what you are selling – whether it is a $7 report or a $5,000 one-on-one coaching package. Whether you only sell products, or you charge per hour, per minute, per project, per pound lost, etc, you need to show the VALUE of what you are offering. No one is going to give you even a dollar if they don’t think that what you offer has value for them.

And this is very true when you are doing business online. You are not “there” when your potential customers are visiting your web site, so the only way they can find out about the value that you offer them is by reading your web copy. If you web copy is not communicating the value that you offer, your potential customers will go elsewhere.

I did an experiment a while ago, where I had a low cost product (under $10) for which I created very short copy. The copy described the product, but not the product’s benefits. The product sold just a few copies.

Another product on the same topic was more expensive, but it had more web copy written for it, discussing the value and benefits in addition to describing the product.

I sent a lot of traffic to both products. The second product sold many more copies.

Consumers need to know what value they are going to receive when they buy your products or services. It is not the price alone that the consumers are after. You have to explain the value of the product well enough, so that your consumers understand the value of what you are getting, no matter how you are charging.

Learn how to show the value that you provide to your clients during the Make Thousands Of Dollars With Online Copywriting Teleseminar Series. You can register for it at https://www.avocadoconsulting.com/rlinks/zcopy

Biana Babinsky