Many coaches are looking for a source of customers that they can tap into every week, month or year. They are very surprised to learn that this source is search engines.

Search engines are the number one resource for consumers to research and buy products or services online. In fact, marketing studies have shown that over 70% of web surfers use search engines to locate online merchants. The ramification of this statistic is simple: if you want to reach the members of your target market you need to make sure that your business web site ranks well in popular search engines.

Search engines are the source of online customers. Every day millions of people use them to locate products and services they want to buy; if they find your web site, they will go to your web site and buy from you.

So how can you use this source of customers to direct the customers to YOU? You can get traffic from search engines by performing search engine optimization (SEO) for your web site. SEO is a crucial online marketing technique. It helps you to get your web site to appear in search engine result pages for keywords that that are relevant to your business. For example, if you are a business coach, and someone is searching for
“business coach”, it would be great for your business if your web site appears in the first 10 results.

Learn all about applying search engine optimization to your web site in the FREE SEO Tutorial. In this free tutorial, you can discover, how to get more web site traffic to your coaching web site using search engines.

Click Here For FREE SEO For Coaches Tutorial

Have you ever received absolutely useless gifts? Come on, admit it. Remember that hideous sweater or a really ugly salad bowl that you could not use and gave away immediately? Did you wish that the gift giver given you something more useful instead?
Same goes for business gifts – lots of people receive useless business gifts that they wish they didn’t receive.

This holiday season I am changing all that! I have a great gift that business owners can give other business owners, MarketingSalad.com Gift Memberships.

MarketingSalad.com Membership is a perfect gift for your clients and customers. They will LOVE the gift and they will LOVE you!

And MarketingSalad.com Membership is a perfect gift for YOU! Just send the link to the page to the person who may be buying a gift for you, and you will get a gift that you want for the holidays!

Learn All About MarketingSalad.com Gift Memberships

How can you promote your life coaching business?

Many people don’t know what a life coach is, so they get confused when you bring up life coaching. You don’t want to confuse your potential clients; rather, you want them to see the benefits of hiring you as soon as you start talking.

When someone asks you what you do, instead of saying that you are a life coach, tell them the most important benefits of hiring you.

For example, you can be a business coach, but when people ask you what you do, you could tell them that you help business owners get more clients and make more money with their business. Everyone understands what it means to get “more clients and more money”, so the people you are talking understand immediately what you are talking about.

In order to promote your business, create a system that will bring leads to your business, that you can turn into clients at a later date.

A coaching service is a big ticket item, and many people will not buy it immediately. However, as you build a relationship with them and they get to know you, it will be much easier for you to sell your services to them. You need to create a marketing funnel – starting with a free item such as your newsletter, continuing with ebooks and seminars, and ending with your coaching service.

I strongly recommend that you create products to sell. In addition to having high ticket coaching, you should also offer teleseminars, ebooks, reports, audio recordings, etc. Many people can’t afford your services, but they will be able to afford your ebooks, teleseminars, and reports, as they are cheaper.

Here is information on FREE Tutorial on creating your own information products.

One way to promote your business and your products is by being an author. Read one of my articles, Promote Your Expertise By Being An Author.

To receive my articles in your mailbox every week, subscribe to my Effective Online Marketing Newsletter.

Biana Babinsky

Many of your potential clients would like to connect with you before buying anything from you. One of the ways to connect with your potential clients is by using audio recordings. There are many ways to use audio recordings to connect with your potential clients.

People like to listen to audio recordings – it helps them get to know you better. This is why you should use audio recordings to promote your business and get more clients. Here are a few examples of how you can use audio recordings for your business:

– Record a sound byte and post it on your web site or your blog to introduce yourself to your visitors

– Offer a teleseminar to connect with your potential customers over the phone

– Start a podcast and record audio that your potential customers can listen to on a regular basis.

At MarketingSalad.com we are discussing different uses of audio on your web site. You will get immediate access to the audio recordings discussion as soon at you join Marketing Salad, the online business coaching community.

Join https://www.MarketingSalad.com to learn how to create audio recordings by recording your teleseminars, resources for creating audio recordings for your web site, how to use audio recordings effectively and more.

Biana Babinsky

Should you password protect an ebook that you are selling? I usually recommend to my clients to convert their ebooks to PDF, but not use password protection on them. Passwords can get lost, and they can inconvenience your customers. Also, I am not sure what program(s) you would use for the password protection, but e-book creation/protection packages require customers download and use that particular software, and that artificially decreases the size of your market to people who would actually be willing to do this.

Instead of password protection, here is what I recommend:

– Convert your e-book to PDF.

– Create an affiliate program for the e-book. People who know that they can earn money by using their affiliate link will use the affiliate link, instead of sharing the e-book free.

– Add your resources and links to the e-book. This way the buyer, or even someone who does get the e-book from the buyer, will be able to visit your web site, buy your other products, subscribe to your newsletter, etc.

Learn more about creating and selling your ebooks in the Complete Step By Step Information Products Guide.

Biana Babinsky

After you have finished your ebook, created a sales letter and mapped out a marketing campaign for promoting it, there is one more decision that needs to be made. You need to price this ebook.

Your sales do depend on your price. If you under price your product, your potential customers will be suspicious since you are offering a deal that seems too good to be true. If you overprice your product, you will not get any sales.

There are many factors that go into pricing of your product:

– The purpose of the product

– The topic of the product – very specialized or very general

– Market and competition research

and much, much more.

This week we are discussing different product pricing strategies at MarketingSalad.com. I have answered members questions about when to give products away at no charge, and when to charge for them and I shared my own pricing strategies.

Get immediate access to pricing information (and much, much more) at https://www.MarketingSalad.com

Biana Babinsky

Someone asked which products to use to create passive income streams. I teach business owners how to create passive income streams, and my recommendation is to create your own products. Yes, it will take longer than selling someone else’s, but it will help you create your own brand, use your own expertise and create reliable income streams for years to come.

The products I recommend to create are usually e-books, audio recordings, reports, etc – they are digital products that you can sell using your own computer. You don’t need to have an inventory – you just need a copy of your work on your computer.

To find topics for your products, I recommend looking to your expertise or to something that you love to do and to see if you can find a target market that you can help. Survey your target market to see what kind of information and products they are interested in buying – after all, if there is no demand, there is no point to create a product to meet this demand. Once you find out what your target market needs, you can consider creating products around that.

Biana Babinsky

To learn more about creating products and passive income streams, get the Complete Step By Step Information Products Guide

There just two more days left to get the Complete Step By Step Information Products Guide at the special price of $37.

– Do you want too make more money and work flexible hours?

– Do you want to use your products to promote you and your business?

– Do you want to help thousands of people with your expertise?

My own multiple streams of income have enabled me to work fewer and very flexible hours, help more people and get more customers. But things weren’t always like this.

Back in the 1990’s I started doing web site design and marketing consulting because I wanted to run my own business, be my own boss, and have more flexible hours. Instead, I worked very long hours, worked almost every weekend, and had absolutely no free time. After a while I was exhausted, and was considering not having my own business at all.

Eventually I restructured my business. I decided that I wanted to work flexible hours, take weekends off, be able to go on vacation and have lots of time to spend with family and friends.

I realized that the only way I could have a profitable business and still enjoy flexible hours and quality of life was by creating multiple streams of income.

The best thing about multiple streams of income is that they can earn you money while you are not working. Imagine checking your e-mail in the morning and seeing orders that came overnight, while you were sleeping. Imagine being on vacation and getting a phone message from your assistant telling you that you sold $900 worth of your products while you were at the beach. All of this is possible if you have multiple streams of income.

My Complete Step By Step Information Products Guide teaches you how to create multiple streams of income.

Here Is What You Will Learn In The Complete Step By Step Information Products Guide:

– The very first step you must take to start creating multiple streams of income

– The sure way to find the most profitable product ideas. It is much easier than you think

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– The sure way to find the people who want, need and can afford your products and to get them to your web site

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and much more. See information on what you will learn in
the Guide here: https://www.avocadoconsulting.com/rlinks/zinfo

Special Bonus

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Therefore, I am giving you a chance to ask questions about everything you learn in this guide. For three months you can ask questions about creating your products and using online marketing to promote them at MarketingSalad.com, the online business community.

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Warning: The $37 Price For The Complete Step By Step Information Products Guide Expires At 11pm Eastern Time on October 31st

My consulting and coaching rates start at $150/hour. If I were to teach all the information in this course to a coaching student, it would take at least 10 sessions, and cost fifteen hundred dollars.

The Complete Step by Step Information Products Guide contains information that I have collected and perfected in the last nine years of marketing online. Right now I am charging just $37 for the Guide, but the price will go up in less then two days. Act now
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If you have a newsletter list with subscribers who are part of your target market, you should use it to sell your books. But how do you do that?
Sending a monthly message to your newsletter saying “Buy My Great Book!” is a waste of time, as more and more people will unsubscribe.

But, writing articles that highlight issues that your target market experiences, offering solutions to those issues, and tying the book to the solutions will results in more book sales every month.

Having X number of people on your newsletter list does not mean that all of them will run out and buy your book as soon as they hear about it. But keeping in touch with them, and showing them how the book can help them, while providing them with helpful information will help you get those sales.

Also, more and more people subscribe to the newsletter every month, thus giving the author the ability to share the information about the book with more and more people.

Many of the new people who have never heard of your book will not buy it immediately, but by keeping in touch with them through your newsletter you will get more and more of them to buy the book over time.

Your newsletter is also a great tool to sell other products that you might want to create (reports, seminars, teleseminars, audio, etc). This is something that I recommend to
my clients every single day.

Learn more about making money with your own ebooks, reports and teleseminars in the Complete Step By Step Information Products Guide.

Biana Babinsky